2. Make consumers like your restaurant.
It's not enough just to let customers know. We also want customers to accept our catering orientation, like to taste our main course, and have a feeling of eagerness to try our restaurant. To do this, catering marketing must find the core hype point of the restaurant, or emotion, or culture, or youthfulness, and strive to close the distance with the audience from the aspects of decoration, service, dish design and consumption pattern. Let the audience feel intimacy and surprise, so as to like your restaurant positioning.
3. convince consumers to trust your restaurant
Marketing is not superficial, it can make consumers believe in your restaurant. In marketing, you should say one thing and two things. You can't falsify and exaggerate the status quo of the restaurant, and try your best to ensure that the restaurant is hygienic, safe, healthy and clean, and the service is sincere, caring and careful. Product value for money: this is the catering marketing that really convinces customers.
4. Let consumers choose your restaurant
In Internet marketing, online competition of catering is not much easier than offline competition. In catering marketing, if consumers want to choose your restaurant instead of other hotels, then you should be differentiated, personalized and sincere enough to attract consumers' attention and recognition in the marketing process and let them choose your restaurant among many choices.
5. Let consumers patronize your restaurant
Consumers have planned to come to your restaurant, but the restaurant is waiting in line, the service is waiting in line, the food is waiting in line, and the cashier is still waiting in line. How can you make customers willing to wait? Many restaurants are always in a hurry when facing customers. Before the customer spoke, his side was in chaos, and even a room full of clerks could not serve three tables of customers well. This is a matter of process. Well-known catering brands such as Grandma's family have taken the lead in realizing scanning code ordering, automatic printing in the kitchen and online payment. Therefore, the intelligent catering system thinks that the informationization and intelligence of catering process management are imminent.