1, unique product positioning: Shatai Weizhen bamboo salt has unique product positioning and characteristics, and is a natural salt condiment with bamboo leaves as raw materials. Bamboo salt has attracted much attention because of its unique production technology and salt characteristics. It is considered to be richer in nutrition and less in additives, and has the characteristics of fragrance and moisture retention. Unique product positioning can attract consumers who are interested in health and natural food, thus forming a certain market competitive advantage.
2. Multi-channel marketing strategy: Shatai Zhu Zhenwei Yan adopts multi-channel marketing strategy to promote and sell its products. It can include online sales platforms (e-commerce platform and official website), offline stores, social media and offline promotion activities. Multi-channel marketing strategy can expand the exposure of products, increase consumers' buying opportunities and attract consumers with different buying habits.