In 20 13, when Ye Guofu, the founder of the brand, traveled to Japan with his family, he found that there were many specialty stores for daily necessities there. The daily necessities sold in these shops are not only of good quality, beautiful design and affordable price, but also most of them are made in China.
Inspired by this, based on the product development experience, supply chain and channel resources accumulated by Ye Guofu in the past when he was running fashion chain brands, he founded a collection store of good things for life-Mingteyoupin in Guangzhou, China.
The original intention of establishing this famous brand is to release the pressure of young people and make it easier for them to enjoy a quality life. "Good quality and low price", "joy" and "follow one's inclinations" are the three DNA of the brand.
"High quality and low price" is the eternal goal of creating products with famous products. Consumers can buy high-value and high-quality products at prices close to the people. "Joy" means that consumers get an open and comfortable feeling when they buy famous products and immerse themselves in an interesting atmosphere. "Follow one's inclinations" is the ultimate experience that consumers can enjoy freely without pressure when purchasing famous products.
For a long time, famous products have been conveying the attitude that "a good life has nothing to do with price" to consumers. Everyone can enjoy beautiful and rich goods, regardless of the price, without the choice of dilemma, as long as they like, they can take them all away!
In 2020, famous products will start all over again, and brands will be endowed with richer meanings. On may 16, mingteyoupin launched a brand-new slogan: just run, mingteyoupin. And officially announced that Yibo and Zifeng Zhang are the global spokespersons of the brand. Famous products believe that if everyone can sprinkle something wild, the world will be better. Imagine the future, the vision of famous and excellent products is to become a daily consumer brand with more understanding of young people, more attitude and more temperature.
"Product is king" is always the most important enterprise strategy to build excellent products. Focusing on the "Z generation" young consumers, the famous and excellent products are very innovative in product research and development, closely following the current consumption trend of young people.
Since its establishment, famous products have successively cooperated with world-renowned IP such as HelloKitty, Naked Bear, Pink Panther, Sesame Street, Palace Culture, Marvel Comics, Mickey Minnie, Coca-Cola, etc., and launched a series of co-branded products that are deeply loved by young people;
In terms of original design, the famous brand has set up a design research institute, signed contracts with famous designers from Finland, Denmark, Norway, Spain, South Korea and other countries, constantly incubating simple, natural and textured original products, and won many international design awards such as iF, Reddot and A' Design Award.
Since its establishment seven years ago, Mingteyoupin has grown from the first physical store to more than 4,200 stores around the world today, and has settled in more than 80 countries and regions such as the United States, Canada, Russia, Australia and Germany.
Extended data:
MINISO (the origin of the name)
The original intention of MINISO's famous products is to establish a way of life. She will not deliberately emphasize the so-called fashion or personality, but the product is truly original; I don't think mass brands should raise prices. On the contrary, MINISO's famous and excellent products are developed from the perspective of future consumption, that is, to restore the essence of products, to get rid of glitz, to return to the original, and to make products more fashionable, more reliable and cheaper.
MINISO's famous and excellent products not only enrich daily necessities, but also give consideration to the rationality of prices, so that the consumption of famous and excellent products naturally becomes a fashionable lifestyle.
corporate culture
Mission: Let every consumer enjoy quality life more easily.
Vision: to become a world-class technology retail enterprise.
Values: Strive to change destiny.
Cultural concept: simplicity, sunshine, telling the truth, enthusiasm, efficiency, courage to take responsibility, concentration, professionalism and concentration.
References:
Official Website-Brand Profile
Baidu Encyclopedia-Mingsuo Famous Products