In recent years, the health care industry has developed rapidly and the competition is fierce. Therefore, to do a good job, we need a high management analysis as a guide, and management can be effective.

1, geographical location analysis

2. Analysis of human structure

3. Analysis of internal environmental facilities

4. Price and tip management analysis and value analysis of peers around.

5, internal management direction and management analysis, etc.

Second, find customers.

The clients of massage room are both at home and abroad. To make a marketing plan, we must first determine the main customers and be targeted. For example, you are looking for high-level clients, such as tourists from China, wealthy private entrepreneurs and senior staff from China. You should have corresponding supporting facilities, such as sauna room, swimming pool and massage therapists with high knowledge and skills. If you are looking for practitioners and general practitioners, do more services such as treatment and rehabilitation, maintain a relatively stable passenger flow, and strengthen the planning of work. In this regard, the quality of marketers is very important, with strong public relations skills, rich work experience and good cultural literacy. In addition, we should give full play to the role of masseurs and attract repeat customers with their superb first-class massage techniques, warm service attitude, polite language and noble professional ethics, so as to win more customers. Fundamentally speaking, whether the masseur can win a good reputation in the society and attract more guests ultimately depends on the service skills and service attitude of the masseur. In a word, expanding turnover depends on collective strength, and it is not enough to rely on one or two people.

Third, financial planning.

Engaging in massage services requires both social and economic benefits, and it is difficult to sustain without certain economic benefits. In the marketing plan of massage room, there should be a financial work plan, such as the construction of real estate, the purchase of equipment, the expenses of various personnel, etc., and a more scientific charge forecast should be made according to the situation of tourists and the charging standard. Then live within our means, put forward a huge turnover as the goal of all employees, and take measures to promote its realization.

Four. work arrangement

In the marketing plan, work arrangement is essential, such as how many annual cards, monthly cards and season cards to sell in the customer's organization. With these regular customers, it is necessary to make specific arrangements for the next scheduled time of the year to avoid the impact of uneven busy and leisure on work order and service quality. The masseur's work should also be well arranged, so as to achieve reasonable deployment, give full play to his ability, and fully mobilize the enthusiasm and creativity of all employees. All business prices should be clearly marked and subject to customer supervision. Precautions should be posted in the massage room, such as no massage for guests who have just finished eating, no smoking in the massage room, etc. Professionals should be arranged to clean the room, keep it clean and leave a good impression on the guests. If the room is dirty and messy, the guests will resent it and won't come again next time.

Verb (abbreviation of verb) propaganda work

In the marketing plan, the propaganda work can not be ignored. First of all, we should publicize the characteristics of massage, the level of masseurs and the characteristics of health massage. No matter high, medium and low-grade massage rooms, as long as they are well publicized, they can attract business. In terms of propaganda means, we can choose different propaganda media according to our own conditions, such as TV, radio, billboards, newspapers and so on. In addition, the superb skills of masseurs can have a good publicity effect, and their deeds should be publicized in a planned way to expand their influence. The business hall of massage parlor is also a good publicity place. You can publicize your own advantages and characteristics through words and pictures to improve your popularity. In market economy activities, the cost of publicity is very expensive. What kind of propaganda means should be adopted?

To do marketing planning, we should take the mass line widely and arouse everyone's discussion. We should listen to the opinions of the manager and masseur, so that the plan can be feasible.