Question 2: How to fire a person? Since it is a public image, it naturally needs to be planned, designed and packaged step by step.
It's like making a movie popular. It seems that the whole process is complicated, but the film is made based on market demand.
Especially when the TV media is fully involved, all the media are scrambling to report and communicate the news with the public most effectively with the thinking of public relations marketing, the film will become an instant hit. All this is basically the same as firing a person, but firing a person is more challenging, because this person needs accurate positioning, continuous learning of new things, and constant new changes, because if a person wants to become popular, he will eventually win in a protracted war and have a constant sense of freshness. Otherwise, it will also be mercilessly abandoned by the public.
It is an interesting topic to fire a person. Not everyone has been fired. If you want to give Degang Guo an award, everyone will be fired. Speculation sounds like a derogatory term. I hope that you are reading the article as a neutral word. If you are picky and contradictory, you will eventually lose yourself, which is not worthwhile. Packaging, promotion and becoming a celebrity quickly are very common on the Internet, but most of them are based on treating netizens as * * *, which are all done by smart people, but the method is a bit poisonous.
Simply put, you can do this:
First, this person needs a bright spot, which is the most distinctive and persistent style.
For example, this person's name is Xiaoding and he likes writing very much. He often bursts with classic sentences, some of which are unexpected. This is what is usually called a bright spot.
Second, with the bright spot, of course, we must find the core selling point. There are too many people with bright spots in the world. If you hit a brick on the road in Beijing, 7 people in 10 will have bright spots, but few people will show their faces. How to practice selling points? Simply put, the selling point is the reason why people like you or care about you. But some reasons are parasitic in other places. For example, every time Xiaoding writes, he has to go through a strange region, and after a strange cultural life, he has the most wonderful inspiration after an all-night writing. So,
This is a selling point. Others like it for a reason, because what Xiaoding wrote is very readable, and this selling point is very prominent.
Third, after you have a selling point, you should start to consider positioning.
Xiaoding, for example, specializes in fruits and often wanders between farms and orchards. As always, he is close to farmers and fruit and vegetable experts, and his professionalism is not inferior. When it comes to fruit, he often forgets to eat and sleep. Haha, friends who read the article, you should know how to locate him at this moment. A writer who studies fruits? Too forgetful. A columnist known as a fruit research expert? There are too many things to remember. So how to do positioning? This involves the most critical place to expel a person, and it is analyzed from three directions:
(1) What kind of fruit does Xiaoding like most? The answers are watermelon, coconut and apple. If it's an apple, well, I found a classification. Why is it Apple's category? Hehe, think about it. How many people are eating apples in China? If you have investigated, you will know that this is a big market. In particular, women who want to lose weight, white-collar workers who know that apple peels are rich in standard plant fiber, and children whose parents prescribe them every day, so they first position themselves according to the target market.
Dear readers, do you think C is the best? By the way, answer C can make more valuable communication. Planting is the object of study, and the population is limited. Apple nutrition is one of the themes of Qian Qian's absolute health preservation, which is too biased. It is a blind spot for the public to distinguish whether apples are good or not. No one has done it yet, but everyone wants to know most, because there are too many food poisoning now, especially in summer, and the pollution caused by pests and pesticides is even more terrible. This theme is well done, and the communication effect is that kind of bang! ! (You can try something else)
Well, the method of identifying valuable content through dissemination is right, so the parasitic value of positioning is easy to find. At this time, it is necessary to carefully brew the most accurate words, short, accurate and fierce, to describe Xiaoding's own positioning.
Haha, the secret of positioning has come out. You may be right, yes, it is suspense!
Only by setting effective suspense can we make the most effective positioning.
So we look at the positioning of trout, which is very mysterious. In fact, there is no need to make simple words complicated. Of course, this is the difference between an expert and a new combat school. Here, Liu, the boy, does not have any crystallization of belittling the masters, but he has different views from these so-called authorities.
Fourth, after the most troublesome positioning is done, Xiaoding's identity seems to be a person of value to society, not an ordinary nobody. As I said before, positioning needs to be parasitic on value because it can quickly ... >>
Question 3: What does hype mean? You can't hype yourself up to be popular with you! You are not confident! Look at Xifeng. How are they popular? The first thing is to be super confident, and you must feel much more beautiful than those stars! There is also going to places where there are many people and where there are many news. I want to know where you are. For example, places like Nanjing Road and the Bund in Shanghai. Going to those places doesn't mean that you are as vulgar as Xifeng and others! Of course, if you want to do that, no one can stop you! Go there and do something meaningful, for example, as I saw in the news the other day, a girl kissed the person who threw the garbage into the dustbin to advocate environmental protection! You dare to say that he is not hype? You can also try kissing, hugging, being brave, stopping people from spitting, helping grandma cross the street and so on! The key is to step on it and let those reporters see it! Do more different things! Then post your story online! Then ... just wait for the red light!
Question 4: How to hype yourself up to become an online celebrity? The significance of online celebrities is similar to that of real celebrities and movie stars, and it should be the meaning of online celebrities. Baidu baike
Conditions for becoming an online celebrity:
(1) should have a high popularity.
(2) Have a beautiful appearance
(3) Need media hype
(4) make an amazing move.
(5) Need managers and time
(6) need advertising to promote
The above are only some conditions, not all.
The hype mode of online celebrities
Establish a basic publicity platform for blogs or videos.
The spread of BBS has expanded the coverage area and attracted the attention of netizens.
Create new hotspots and constantly add hot content.
Make more use of the platform to have hot comments.
IM, BBS, BOLG and other popular online hype methods.
Breaking the news about hot events on the Internet.
Look for the fiercest controversy and escalate the incident.
The large-scale coverage of the network has aroused the attention and discussion of netizens.
Constantly create new hotspots and guide netizens to continue to pay attention.
Conditions for becoming a hot event in the network
1, personalized events attract people's attention first, not only because the events themselves have the power to spread, but also because they need to find the right starting point.
2. The area and speed of diffusion, the popularity of netizens and the universality of topics.
3, find the right entry point to focus on the siege, triggering a large-scale discussion among netizens.
The constant change of events is not enough for netizens to continue their discussion, but unexpected changes can attract people's attention.
The conclusion of two kinds of hype
1, whether it is people's hype or event hype, we must first have personalized characteristics.
2. The area and speed of diffusion and the choice of channels.
3. The choice of entry point is particularly important, which is related to whether it can arouse netizens' * * * 4. Whether sustainability can continue the popularity of people or events themselves and constantly stimulate netizens to generate new thinking.
Question 5: How to hype yourself to become an online celebrity and do something that others can't imagine?
Question 6: How to hype yourself and become the active propaganda of online celebrities? We can't wait. A Jian, a network promoter, is good at this, and it is difficult to think about it.
Question 7: How do actors hype? To turn red faster? You have to spend money to plan a hype plan. A successful plan may cost millions. It is impossible to tell you just by asking here.
Question 8: How to hype yourself to become an online celebrity? A Jian, now a network promoter, does packaging propaganda, which was found by Du Niang and later found to be very famous.
Question 9: How to make yourself famous quickly, make an earth-shattering news and explode immediately!
Question 10: How can I make myself famous? I run all over the street, I take pictures of you and put them online, and you will become famous immediately.