China students' favorite eye project: Fake public welfare can really cheat money.
China network television News: CCTV 20 12 3 15 will be broadcast on CCTV 1 on March 15. This year is the 22nd time that CCTV has held a 3 15 party with the theme of "* * * honesty construction, you have me". China network television conducted live video and graphic coverage of the party.
Wang: It is a good thing that we do charity and express our due responsibility to this society by actions. It is commendable and should be praised, but if you seek personal gain in the name of charity, it is blasphemy and harm to charity. Next, let's look at the reporter's investigation.
Commentary: This is a non-profit organization that claims to be committed to protecting the visual health of teenagers. "like eyes Project" will implement myopia prevention measures in the relevant projects of the Association to protect the healthy growth of teenagers. This is a non-profit organization, which plans to reduce the incidence of myopia among students nationwide by 30% in ten years, claiming to donate 30 million yuan in gifts in hundreds of counties across the country.
China students' "like eyes Project" is an activity active in many counties and cities in China in recent years. There are hundreds of workstations in this country. In the eyes of Liu Jinshun, Chairman of like eyes Engineering Committee, there is another word for such a huge and caring public welfare project-charity marketing.
Liu Jinshun, Chairman of the like eyes Program for China Students: We advocate the concept of charitable distribution. We learn to do public welfare on campus, and you do marketing in this store.
Commentary: How is the China students' favorite eye project charitable and how is it marketed? In a primary school in Hongtong County, Shaanxi Province, a free eye examination is being conducted. Some students with poor eyesight can get a love donation card worth 260 Enyuan, with which they can pay a chip for free at the local eye engineering workstation.
Zhang Xiangming: If you need it, you can change it. If you don't need it, just give it to the school.
Commentary: Only when each eye shop becomes a workstation that likes eye projects can it enter the school as the foreman of China students who like eye projects. Every step of the activity was planned in advance by the Eye Engineering Committee.
Zhang Jian: We can contact the local education system and the local government.
Liu Jinshun: In the past, you were an optical shop. Today you are a charity organization in Beijing, and you have cooperated. Then you are engaged in semi-public welfare and semi-business, and people will not suspect that you are a commercial act.
Commentary: So, what business activities do you want to hide behind the vigorous charity activities of China international students like eyes?
Liu Jinshun: We are in the name of public welfare, but we are not soft on those who deserve money.
Zhang Jian: He came to the store with a donation card. He can't say he left with a lens. At this time, he needs to buy a price.
Pang: One shot 129 yuan.
Commentary: It turned out to be a card, and this card can only be exchanged in an optical shop, but the real price in 360 yuan is incredibly low. In the careful design of like eyes project, the donation card is just a bait. When students hold the love card, it becomes a sales promotion.
Five Pang Wenyou: When I first came to 980 yuan, 70% of people could sell it.
Reporter: How much does it cost?
Feng Chunshan: 380.
Commentary: These optical shops soon tasted the sweetness after joining the like eyes project.
Liu Jinshun: 100% will make you a lot of money. It used to be 500,000 to 600,000 a year, but now it is 500,000 to 600,000.
Commentary: So what benefits did China students get from the like eyes project? The reporter noticed that all the products were provided by 300 million Kang Technology Development (Beijing) Co., Ltd., and each optical shop had to buy 600 million yuan of lenses.
Feng Chunshan: In principle, it is a whole. The general manager of 300 million Kang is Mr. Liu's wife, and Mr. Liu is making love to the eye project in Beijing. Conversely, the 300 million of Kang Company is the assets of Mr. Liu. You don't think he will cooperate?
Commentary: At this point, the whole chain appeared. China students like to enter the school after the Eye Engineering Committee joins the optical shop, which attracts a large number of students to profit from it. Liu Jinshun has sold a large number of 300 million Kang products, and obtained stable profits. What kind of public welfare organization is this eye project that China students like?
Liu Jinshun: This is a national organization, not an individual organization.
Reporter: Are you a civil servant?
Liu Jinshun: Let me see, for example, the eye project has a competent unit, and the country also has a subjective two-finger unit. We are just an executive unit.
Reporter: Where is the competent unit?
Liu Jinshun: chinese primary health care Foundation.
Commentary: Various official documents were printed on the like eyes project, and China checked with the chinese primary health care Foundation.
Reporter: Is Liu Jinshun on our side?
Head of chinese primary health care Foundation: I don't know.
Commentary: The reporter's investigation in Hong Kong found that a China Overseas Students' Eye Project Promotion Association Co., Ltd. was established on 20/0/0, which was privately registered by Liu Jinshun. However, the word with the same number certificate Co., Ltd. printed in the brochure is gone, and China International Student Eye Project Promotion Association Co., Ltd. has become China International Student Eye Project Promotion Association. The reporter inquired about 300 million Kang Development (Beijing) Co., Ltd. on the website of Beijing Administration for Industry and Commerce. The development enterprise was revoked. It was cancelled as 20 10 12 3 1, and the sales contract was still signed on 201231. A fictional project in like eyes is being staged all over the country.
Liu Jinshun: I want to find a way to put the money in your pocket into mine. I hope you will give it to me voluntarily.
Commentary: During the whole investigation, the reporter felt that no matter schools, teachers or lovely students, they never doubted the name of China international students like eyes Project?
Feng Chunshan: Now ordinary people can't be fooled without special marketing methods.
Liu Jinshun: On the surface, it is a public welfare, but in fact it is a hidden business. Moreover, public welfare is a cover, wearing the hat of public welfare.
Wang: Kindness and kindness are the most beautiful words in the world and the softest place in our hearts. However, when charity and bad marketing are combined, it becomes a cover to circle money. Charity is not a hat. When we do charity, should everyone put his hand on his heart and ask himself if he knows the true meaning of charity, the meaning of kindness and sincerity?