1, product features: The main features of health-preserving hot pot are health, nutrition, low fat, low salt, low sugar and low cholesterol. Its materials are exquisite, and meat, vegetables, tofu and other ingredients are natural, green and pollution-free. At the same time, the cooking method of health hot pot also pays more attention to nutrition and health. Use clear soup or medicated soup, and add some Chinese herbal medicines or dietotherapy materials to make soup with rich nutrition and delicious taste.

2. Target consumer groups: The target consumer groups of health hot pot are mainly consumers who pay attention to health, especially women, the elderly and other consumers who have high health requirements. At the same time, health hot pot can also attract some consumers who don't like heavy taste and spicy hot pot.

3. Brand image: The brand image of health hot pot pays attention to the marketing strategies of health, health preservation, culture and fashion, and creates a healthy, fashionable and high-quality brand image.