Planning scheme of the theme activity of the Double Ninth Festival Restaurant 1 1. Activity time: 65438+ 10 X-65438+ 10 x.
2. Location: X Yuncheng Hotel
Third, the theme of the event: Golden Autumn and Chongyang are like flowers, healthy and healthy, and know your parents' kindness.
In China, the Double Ninth Festival is a festival for the elderly designated by the state, which means both festivals and the elderly. Therefore, the theme of the activity should reflect the concern for the elderly, that is, the appeal of publicity-health preservation, and combine with the traditional customs of the Double Ninth Festival, so the theme of the activity especially embodies "the elderly", "golden autumn", "chrysanthemum" and "health"
Fourth, the purpose of the activity:
1. Promote the fine traditional virtues of respecting the elderly of the Chinese nation;
2, by organizing employees to visit the elderly in nursing homes, advocate the whole society to pay attention to empty nesters and the elderly. Establish a responsible corporate image of xx Hotel;
3. Through the hotel activities, more people can feel the healthy food of xx Hotel.
Verb (short for verb) activity:
1. Health and wellness lecture: Double Ninth Festival is the festival for the elderly in China. Paying attention to the elderly and health has become a social theme. Hold health talks, combine hotel health food, invite health experts to give lectures on the spot, carry forward the fine traditional virtues of respecting the elderly, promote the hotel food health concept, and establish a healthy image of the enterprise;
After the lecture, Bao Tong Healthy Lunch will be held. The menu will focus on recipes suitable for the elderly, women and children. You can freely go on stage to express your blessings to your loved ones, or you can order songs on the spot. Shoot the whole event site and make CDs for the guests; ; At the same time, a simple stage and sound system are set up, and the host is equipped to sing "Double Ninth Festival" (originally sung by Hang Tianqi/Liu Huan) to send the guests the blessing of Double Ninth Festival on behalf of the hotel; Live song "The most beautiful but sunset red"; At the same time, guests are free to go on stage to express their' blessings' to their loved ones; The whole event was filmed and a CD was made for the guests.
2. Organize employees to visit lonely old people in nursing homes, help them clean up, chat with them, perform programs for them and invite Yuncheng TV and other news media to broadcast them.
3. Arrange a chrysanthemum exhibition at the entrance of the hotel, contact three large seedling bases, and invite experts to design and decorate the entrance of the hotel as a large chrysanthemum exhibition place for people to visit and enjoy, and enhance the festive atmosphere. Through the chrysanthemum and scenery in the park, as well as the function distinction and explanation, deepen the guests' understanding of xx hotel;
Step 4 provide
On the same day, the amusement project is half price;
Double Ninth Festival, collecting and sorting out dishes suitable for the taste of the elderly, is a good time for health preservation in autumn. The hotel has introduced good health products and various double ninth festival packages.
On the day of the Double Ninth Festival, a nourishing soup will be given to the elderly over 60 years old.
Guests who celebrate their birthdays on the same day will be presented with a longevity noodle with valid certificates.
Double Ninth Festival special rooms will be launched. Stay in RMB _/standard room/night with the old-age card (full), and each room will be given a fruit bowl).
Golden married couples can get a honeymoon suite for one night with valid certificates such as marriage certificate, only for 10 couples;
Six, sales strategy:
The sales department contacted the local provincial and municipal bureau of retired veteran cadres, civil affairs bureau, enterprises and institutions to recommend Chongyang activities and organize mass tourists; At the same time, it receives scheduled individual customers.
One-night one-day package: xx yuan, including deluxe double room for one night, two breakfasts, two lunches buffet, including health talks on the day of the Double Ninth Festival and Bao Tong Chrysanthemum Exhibition.
Guests can ask the hotel to change the room type according to actual needs, but they must make up the difference.
Enjoy a 10% discount for more than 5 group tickets; /kloc-15% discount for more than 0/0.
Double Ninth Festival Restaurant Theme Activity Planning Scheme II. The theme of Double Ninth Festival activities
Chrysanthemum is the most important, it has strong feelings for the sun, is polite to the elderly, and is warm and healthy!
2. Activity time of Double Ninth Festival
X year 65438+ 10 month 16
3. The atmosphere of the Double Ninth Festival restaurant
1. In order to match the atmosphere of the Double Ninth Festival, a big chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum is the most important and affectionate-Chrysanthemum Appreciation in X Restaurant" was hung between two columns outside the door.
2. Pile a large "Double Ninth Festival Cake" with a small decorative "lamp" at the entrance of the main entrance, which means "climb higher step by step".
3. Post the flag with the theme of Double Ninth Festival in the restaurant.
4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.
Four. Background of Double Ninth Festival activities
The Double Ninth Festival is also the "Old People's Day" in China. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness.
Verb (abbreviation of verb) the activity of Double Ninth Festival.
Activity 1: "Love Warm Autumn" Old People Order a Charity Sale
During the event, the restaurant prepared a set meal suitable for the elderly, and you can get a discount when you order the set meal.
Activity 2:
The Double Ninth Festival offers dishes suitable for the taste of the elderly, which is a good time for health preservation in autumn. The old store has launched health care products and various Chongyang packages.
Activity 3:
1. On the day of the Double Ninth Festival, a nourishing soup will be given to the elderly over 60 who are dining.
2. Guests who celebrate their birthdays on the same day will be given a longevity noodle with their birthday cake or their valid certificates.
Activity 4:
Hold the Centenary Banquet. All people over 60 (with valid certificates) can enjoy the Double Ninth Festival Package in 99 yuan (only 100 people), while the quota is full. There were folk music, face-changing and lion dancing during the dinner.
Activity 5:
"Double Ninth Festival" special offer
Health wine, health products and health food.
Other articles for the elderly, etc.
Intransitive Verb Double Ninth Festival Media Plan
1. Hard and wide:. Wednesday evening paper is half-color, and Thursday express is half-color.
2. Soft and wide: Special planning activities invite the media to participate and publish soft articles.
The planning scheme of the theme activity of the Double Ninth Festival Restaurant 3 I. Purpose of the activity
The Double Ninth Festival has always been a good time for hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.
Second, the theme of the event: "Care for the elderly, we will give you gifts."
Third, the target audience: different Double Ninth Festival promotion activities are carried out for different groups of high school students and junior students to effectively take care of different groups.
Four. Activity time: 65438+1October x-65438+1October x.
Verb (abbreviation of verb) activity form: discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Two leaflets were distributed to plan the promotion activities of Holiday Inn.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
Promotion Plan II-Anniversary Celebration-Food Festival
Activity time: September 6th, X-September, X 10.
Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).
Requirements: Make consumers feel refreshed. Euphemistically called "enjoyment".
Activity form:
1, buffet, ordering, new dishes, specialties, etc.
2. Discount consumption:
3. Giving away coupons: All consumers who spend more than 100 yuan can get coupons.
4. Free Meal: Consumers who spend all of 200 yuan can get a special dish for free.