It is of great significance to develop traditional Chinese medicine cultural industry.
Authors: Zhao Lidong 1. Strive for the strong support of the government. This paper has a superficial understanding of the development of traditional Chinese medicine cultural industry, which can only play a role in attracting jade, hoping to attract the attention of relevant parties in society. In particular, it needs to attract the attention of the government and win its strong support. It is suggested that the cultural industry of traditional Chinese medicine should be incorporated into the national cultural industry as a national development strategy. It is suggested to set up a research institution for the development strategy of Chinese medicine cultural industry to study the development plan of Chinese medicine cultural industry and determine the development direction and goal of Chinese medicine cultural industry. Make full use of relevant government support policies, such as guiding the construction of traditional Chinese medicine cultural industry with the government's strong cultural purchasing power. Traditional Chinese medicine cultural industry is a brand-new industry, which can almost penetrate and link all kinds of contents of cultural industry, and also covers many disciplines and industries. Therefore, the development of traditional Chinese medicine cultural industry should break the boundaries between traditional disciplines and industries, and emphasize mutual connection, integration and complementarity, horizontal integration and three-dimensional development. We can establish a Chinese medicine cultural industry development alliance linking academic research, creative development, production and marketing to form a Chinese medicine cultural industry chain. 2. Strengthening theoretical and academic research The theoretical and academic issues related to the cultural industry of traditional Chinese medicine need to be discussed and studied in depth, especially in the research of cultural creativity and innovation. This is very important for guiding the healthy and sustainable development of Chinese medicine cultural industry. It is also necessary to strengthen the research on laws, regulations, policies and industry standards related to the cultural industry of traditional Chinese medicine. Academic groups, trade associations and research institutions can be established. 3. Vigorously develop cultural products and cultural service projects. At present, there are few cultural products and services of traditional Chinese medicine in the market, but some primary products and services of traditional Chinese medicine still have great market demand, which shows that the cultural industry of traditional Chinese medicine has great development space and broad development prospects. In addition to books, audio-visual products, we should vigorously develop cultural products of traditional Chinese medicine, such as radio, television, movies, animation, various new media, cultural performances and other high-level and high value-added cultural products. Meet the higher psychological and spiritual needs of more people. Vigorously develop cultural service projects with high professional level and high cultural content and corresponding service platforms to meet people's physical and mental experience needs for cultural services of traditional Chinese medicine. Traditional Chinese medicine cultural service platform is an effective Dojo for spreading Chinese medicine culture, an important supply link of Chinese medicine cultural products and services, and a window for Chinese medicine culture to integrate into the mainstream cultural market. 4. Establish parks and gathering areas. Create various forms of traditional Chinese medicine cultural industrial parks and gathering areas, such as: traditional Chinese medicine cultural city, ecological health tourism paradise, ecological health cultural manor, etc. These parks have many functions, such as developing creative Chinese medicine cultural products, providing Chinese medicine cultural services, establishing cultural service platforms and incubators. These parks and gathering areas should also enjoy the same treatment as other cultural industry parks and gathering areas. 5. Talent cultivation The development of Chinese medicine culture industry mainly depends on three types of talents, forming a professional and professional team. He is a Chinese medicine cultural scholar and creative talent who loves Chinese medicine culture, has cultural knowledge, cultural consciousness, cultural self-confidence, cultural imagination and creativity, and is a talent who industrializes and marketizes his works. These three types of talents are very scarce at present, and training should be accelerated. 6. Establish an investment and financing platform and a value evaluation system, effectively connect the traditional Chinese medicine cultural industry with capital, build an investment and financing dialogue platform, and use various financing channels, such as setting up special funds in relevant foundations, striving for government special funds, venture capital funds, growth investments, domestic and foreign private equity funds and social funds, and bank intangible assets pledge loans. In order to promote all kinds of capital to enter the cultural industry of traditional Chinese medicine in all directions, a value evaluation system should be established, which is the core of financing. 7. Seize the opportunity, actively carry out international service trade, and let Chinese medicine cultural services go abroad. Abiding by international trade-related agreements, we should not only safeguard national cultural security, but also actively export Chinese medicine cultural products to overseas markets.
8. Build a publicity platform, use various media to vigorously publicize the relevant contents of the cultural industry of traditional Chinese medicine, and promote the development of the cultural industry of traditional Chinese medicine.