On September 29th, 2009, Hainan Luneng City was formally established. As an international leisure real estate supplier, Luneng City completely abandoned the traditional concept of Hainan real estate development, and made clear the strategic orientation and development direction of the enterprise-providing Hainan with a brand-new lifestyle focusing on leisure and vacation.
At the beginning of its establishment, the first thing was to make overall planning and overall coordination for its four major projects-Haikou Blue Ocean Fuyuan, Haikou Blue Ocean Coconut Wind, Sanya Bay New City and Shanhaitian, so as to realize unprecedented resource and information sharing in Hainan, which was dubbed as "the second expressway" by people in the industry in order to maximize the tourism value and cope with the new development situation. Luneng City has been clearly positioned as an international leisure real estate supplier since its establishment, which can be said to be in sync with the government's thinking and in line with the planning of "International Tourism Island". Luneng City has become the most powerful force in Hainan leisure real estate. With the core competitiveness of the leisure circle around the island, Luneng City stands at the commanding heights of Hainan's international tourism island construction and China's leisure real estate development, casting an unsurpassed sample for other leisure real estate developers: the prophet of international tourism island construction, the practitioner of Hainan's leisure real estate entering the top international level, and the forerunner of drawing a new blueprint for Hainan's leisure real estate.
Taking corporate vision as an "international leisure real estate supplier", many projects under Luneng City are positioned from an international perspective. During the development and construction of the project, they absorbed the essence of the global classic leisure and holiday life such as the Mediterranean coast, Miami, Southern California, Hawaii, South Pacific, Dubai, Maldives and Bali, and combined with the characteristics of Hainan, enriched the connotation of "Hainan International Tourism Island" to some extent. For example, Blue Ocean Fuyuan has gathered architectural styles from all over the world, and prepared an international spa, an international sailing port, an international yacht port and an international conference and leisure center. "Luneng City Model" is not a simple superposition of various projects in Hainan Island from the beginning, but an injection of international vision and ideas. Whether it is strategic planning, project operation or service support, Luneng City has a deep brand of internationalization: drawing lessons from international advanced development concepts and combining Hainan characteristics in its development, it defines the life of an international tourist island; Introduce international expert teams, such as American Innovation Kingdom, Hong Kong Haohua Hotel Consulting Company, Hong Kong Belgorin and other top international planning and design cooperation resources to form a powerful international expert advisory group to comprehensively improve the quality standards of leisure real estate development; Advocate international leisure ways. Such as Luneng Sanya Bay New City, the project is positioned as "Miami-style international fashion and leisure city", Blue Ocean Fuyuan is "Shangri-La on the Sea", and the gene of meditation culture is injected with Yongqing Temple as the core. Blue Ocean Coconut Wind is a "new york Long Island-style coastal rich area", and Shanhaitian is a "Fushou Health and Leisure Mansion". Each project aims to create an international life with different customs.
In addition to hardware construction, as a "leisure real estate expert in China", Luneng City launched the No.1 service product "Hainan Luneng Club" on the day of its establishment. What Luneng will bring to customers is a "365 leisure service around the island", which takes the comprehensive leisure life needs of customers as the source and the all-round needs of customers for leisure vacation and healthy lifestyle around the island as the core, providing cross-cutting leisure life fields of eating, living, traveling, entertainment and shopping, and linking all links of leisure property before purchase, during purchase and after purchase. This unprecedented Luneng urban service has largely made up for the lack of large shopping areas in Hainan's tourism service, and deeply implanted the concept of leisure life into real estate development, which has become a new benchmark for the development of tourism and leisure real estate in China.
"Luneng City Model" proves that leisure real estate is not only a real estate development model, but also leads a way of life. In this sense, Luneng City, which abandons the traditional real estate development model and takes "managing the city" as a brand-new concept, provides not only real estate projects, but also a brand-new leisure lifestyle, which also guides the development of leisure real estate in Hainan.