Entrepreneurial stories are not only about the experience of entrepreneurs, but also about the skills, experiences and ideas in entrepreneurship, so that latecomers can learn from them and combine or learn from them according to their own conditions to achieve entrepreneurial goals. Next, I will sort out the entrepreneurial story about Hu Weiwei, the founder of mobike, for your reference only, hoping to help you!
80% of users in mobike are post-80s and post-90s, and post-70s account for more than 10%. These users are deeply influencing mobike, and even a group of "mobike hunters" have appeared to report violations.
"China is a hot spot for entrepreneurship." In the mobike office area of Zhongguancun 768 Park, when Hu Weiwei was sitting in front of the background wall printed with the words "Mobike mobike", he mentioned this sentence many times. Gray sweater, black pantyhose, burgundy stockings and running shoes, and long black hair hanging over your shoulders will naturally make you feel that this is an ordinary "post-80 s" girl, which may be quite different from the image of an entrepreneur you imagined.
Under the background of double innovation, more and more young people start their own businesses. "I have been engaged in automotive media 10 years and have been in contact with technology for four or five years. My personal experience makes me think about what the future travel will be like? " Talking about his entrepreneurial experience, Hu Weiwei said, "I also bought a bike to ride to work, but it is inconvenient to walk around. Can individual travel realize the revival of transportation? Getting it anytime, anywhere is my demand. "
"It's called mobike, and its English name is Mobike. I put it on the street, anyone and anywhere can ride it for one yuan. " Hu Weiwei said that from the end of 20 14 to the beginning of 20 15, she spent a lot of energy to find investment, build her own factory, set up her own R&D team and produce an intelligent bicycle.
Join the bicycle industry
From 2065438 to 2006, * * * Bike Ride has become a popular project, in which mobike raised hundreds of millions of dollars in one year. The investment institutions include first-class investment institutions such as Sequoia Capital and Gaoyou Capital, as well as Internet giants such as Tencent, and its founder Hu Weiwei has also entered the public eye.
Hu Weiwei, 1982, a native of Dongyang, Zhejiang, whose parents are in business. In 2004, after graduating from the journalism department of zhejiang university city college, she worked as a media car reporter for nearly ten years. After transforming from an automobile reporter to a science and technology reporter, Hu Weiwei felt that great changes would take place in the automobile industry. With the support of the owner of Geek Park, she resigned and started a new technology media called Geek Car.
One day on 20 14, a friend in Hu Weiwei who works in Mercedes-Benz China Design Center told her that there will be a wave of innovation in personalized travel tools in the future. Li Bin, chairman of Weilai Automobile, asked her if she had ever thought about taking a trip.
"I have a feeling of being hit. I immediately said I wanted to do it, and then Li Bin invested in me. " Hu Weiwei said that she had seen similar projects abroad, and as a user, she had a deep understanding of the pain points of domestic public bicycles: ugly cars, troublesome licensing, and having to return them at a fixed place.
Hu Weiwei told Zhang Peng, the founder of Geek Park, but Zhang Peng looked at her and said, Are you crazy? This is a big pit. Zhang Peng's biggest objection at that time was that all bicycles in mobike would be stolen, so it was not as good as a single breakthrough.
Can you make a * * * bicycle, which has no fixed piles and can be returned with it? Hu Weiwei quickly formed a team and brought a friend who used to be a technician in Ford as a partner.
B, consider the details from the user's point of view
After the product was designed, mobike began to look for manufacturers. At first, I found some traditional bicycle companies, but these companies either lacked enough sincerity to fool mobike, a "rookie", and the prices of some parts proposed far exceeded the market level, or their enthusiasm was not high. Hu Weiwei's demand is equivalent to the innovation of bicycles. For traditional manufacturers, this means readjusting production lines, training workers, and rebuilding supply chains and quality standards.
When designing bicycles, Hu Weiwei put forward several requirements: First, solid tires, no need to worry about flat tires; Second, there is no chain, so don't worry about falling off the chain; Third, the fuselage should be all aluminum, so don't worry about rust. After several rounds of design comparison, finally, the design scheme of an automobile designer who likes riding is adopted.
So Hu Weiwei tried to go to the market and find someone to assemble it, just like "saving the computer". She went to the biggest bicycle market in northern Tianjin and found that all the accessories could be found in it, but she still couldn't find a company willing to cooperate deeply with mobike.
Finally, Hu Weiwei was forced to make up his mind to build a bicycle factory.
Activate the creativity of bicycle industry
"Dr. Shi Hede, the representative of the World Health Organization in China, visited mobike Company for the first time and chose the way of" Metro+mobike ". He said that the coolest thing about mobike is to let people who haven't ridden for a long time start riding again. " Hu Weiwei said that during the G20 meeting of ministers of science and technology innovation last year, after learning about mobike, Ms Duncan, the Canadian Minister of Science, said with excitement that she was glad to see young people in China doing such a meaningful thing.
Every car has GPS positioning. When the phone is turned on, you can find the nearest car, scan the code to unlock it and walk with it. Relying on "smart lock+big data", mobike has been on the road of innovation, from the classic version of riding to the light version of charging by solar energy. "mobike is first of all a technology company, providing you with intelligent public bicycles without piles in the era of enjoying the economy." Hu Weiwei said.
From the initial production of 300 bicycles a day to the production of tens of thousands of bicycles now, mobike has become the world's largest smart bicycle operating platform and one of the largest mobile Internet of Things operating platforms. Hu Weiwei is full of confidence in China manufacturing. "I never thought it would be so fast! The largest and most complete bicycle industry chain is located in China. Without the infrastructure of the China factory and the participation of all kinds of talents, it is impossible to realize the original design in such a short time. " The creativity of bicycle industry has been activated, which has also promoted the attempt and application of China Internet of Things in new fields.
At present, many cities have increased bicycle parking spots and set up recommended parking spots in mobike, developing into bicycle-friendly cities. The concept of "mobike Community" initiated by mobike will promote the in-depth cooperation between mobike and the community property team. * * Through the construction of community hardware and services, the green, environmentally friendly and humanized experience of the community will be enhanced, so that community residents can better enjoy healthy, fashionable and environmentally friendly travel services.
D, the doorway in urban micro-operation
It's very popular in mobike now, but the market is big, but the cake is not chewy.
Since its operation, mobike has been frequently stolen, and some people who collect garbage have taken it away and sold it to waste yards. Others ride bicycles to the community or even their own homes for their own use. Some people rode to the parking lot or the waiting hall of the railway station, which led to the bicycle being taken away by the urban management, or because the location was too off, the subsequent users could not find the bicycle, which led to the bicycle becoming a "zombie car". There are also some black motorcycles and black tricycles who feel that their business has been robbed by mobike, and send someone to tear off the QR code on mobike or spray black paint.
To this end, mobike has issued a credit scoring regulation: 20 points will be deducted for parking at will. If your score is less than 80 points, the fare will be calculated according to half an hour 100 yuan; You can get credit points by taking photos and reporting violations. If the score reaches 80 or more, the price of 1 yuan/half an hour will be restored.
80% of users in mobike are post-80s and post-90s, and post-70s account for more than 10%. These users are deeply influencing mobike, and even a group of "mobike hunters" have appeared to report violations.
These phenomena make Hu Weiwei very excited. She thinks that mobike will probably inspire other emotional elements in users in the future. But she said that mobike still doesn't know how to operate these "chemical reactions" between users and mobike.
However, it is very important for mobike to capture and manipulate these "chemical reactions". How to explore more possibilities from these people is the imagination space of mobike's business model and product model in the future, and it is also the lowest foundation of mobike's ecological circle.
develop
Hu Weiwei, female, Han nationality, 1982, from Dongyang, Zhejiang. She graduated from the Department of Journalism in zhejiang university city college and was the founder of mobike.
After graduating from journalism department in zhejiang university city college in 2004, Hu Weiwei entered the Economic Department of National Business Daily and became an automobile reporter. Later, he worked in Beijing News, Business Value and Geek Park to make scientific reports. Beijing mobike Science and Technology Co., Ltd. was established in June 20 15. On April 22nd, 20 16, mobike officially went into operation in Shanghai, and officially entered Beijing on September 1 6. 2017 March 1 1 participated in the recording of the cultural and emotional program "The Reader". On May 4th, he was rated as a good young man for innovation and entrepreneurship in China, and on May 26th, he was awarded the annual New Talent Award by China E-commerce Innovation and Development Summit. 2065438+In May 2008, she was selected into the list of "25 Emerging Women in Asia" by Forbes magazine.
20 18 18 on February 23rd, Hu Weiwei resigned as CEO of mobike for personal reasons. 12 was appointed as the director of WKUP Bicycle on February 29th. 20 19 05 06 5438+03 Appointed Hu Weiwei as the supervisor of Shanghai Kerui Technology Development Co., Ltd.
;