According to the inquiry of Xiaomi official website, Xiaomi Youpin is an e-commerce platform under Xiaomi, which is responsible for the sales of all kinds of products under Xiaomi. The positioning of Xiaomi Youpin is the preferred boutique e-commerce platform for the new middle class, covering major consumer goods such as home, daily use, household appliances, clothing, washing and nursing. Relying on the Xiaomi ecological chain system, Xiaomi products are selected and cultivated in Xiaomi mode, and the product concept of Xiaomi is implemented in every link.

Xiaomi Youpin introduces third-party brand products with complete chain capabilities such as design, manufacturing, sales, logistics and after-sales, and supports the independent development of these brands through the platform advantages and brand influence of Xiaomi Youpin. As an e-commerce platform under Xiaomi, Xiaomi Youpin is committed to providing users with high-quality, cost-effective, high-value and technological products to meet users' pursuit of a better life.