(1) Better simple than complicated. Simplicity can make the design intention clear, while clear graphics will have a strong visual impact. Zhonghui Design believes that we should use as few design elements as possible to create rich pictures. Get rid of all the superfluous things, don't finish the design language, and leave the reader room for imagination.

(2) it is better to be stable and not chaotic. Sometimes it is emphasized that the design of books should be fresh, lively and modern, but its meaning refers to a relationship in the whole design. As long as one or two design elements in the cover are dynamic, it can show a strong sense of movement. If all the elements are in an unstable state, it is chaos, not excitement.

③ Brightness is better than darkness. The cover should be as bright as possible.

(4) explain clearly. Master the concepts of some professional words, nouns and book contents, and try to communicate with readers.

⑤ Use more examples. Giving more examples is a simple and effective method. When you find it difficult to explain your intention clearly in words, you can find some book design samples similar to your own ideas and find the closest reference. Reading more examples can also attract attention, which is one of the important ways to improve aesthetic cultivation.