In 2004, Hua En invested in the preparatory meeting of "Fulianjia" in Beijing Hotel, and officially entered the maternal and child products market;
In 2005, Hua En invested heavily to build Fulianjia B2C online shopping platform, which was officially launched.
In 2006, Fulianjia's direct purchase catalogue for pregnant and baby was launched;
In 2007, Fulianjia was rated as "AAA brand with quality, service and credibility";
In 2007, Fulianjia was awarded "National Quality Reputation". Best-selling brand ";
In 2008, Fulianjia's first warehousing and logistics base was established in Daxing, covering an area of nearly 6,000 square meters, becoming the first franchise chain brand with super-large independent warehousing in the industry;
In 2009, Fulianjia had more than 10 direct stores and franchisees in Beijing;
20 10, Hua En strives to build a brand of maternal and child products life house for small and medium-sized investors-Aiqin; And take the lead in designing the mascot "Lele" in the industry;
In 20 10, the pro-family brand was recognized as "China 3. 15 Integrity Brand";
20 1 1, Aiqin Maternal and Infant Life Museum has developed more than 200 franchise stores in major cities across the country, and by the end of 1 1, it will reach 2 18;
In 20 12, the annual "Thousand Cities and Ten Thousand Stores" plan of Aiqin Maternal and Child Life Museum was officially launched;
In 20 12, Aiqin Maternal and Infant Life Museum developed more than 500 franchise stores in major cities across the country, with nearly 700 by the end of1/kloc-0;
20 12 China Competitiveness Forum Summit awarded Aiqin Maternal and Infant Life Museum the "Best Model Brand of Public Satisfaction of China Maternal and Infant Life Museum";
In 20 12, Aegean won the "most trusted brand";
In 20 12, the Ministry of Labor and Social Security of China designated Aiqin as the designated training base for "Nutrition and Health Teacher".
In 20 12, Aiqin was awarded the designated service station for the science education project, the application base for the science education project, the mental health tutor for children and the tutor for the development of learning ability by the research achievement promotion center of the science education project of the Ministry of Education. A. Brand core: focusing on mother and baby, being pragmatic and innovative.
Focus on mother and baby: devote all your energy to the mother and baby industry, and concentrate on building Aiqin into the leading brand of China Boutique Maternal and Child Health Center;
Pragmatic innovation: In the past six years, Fulianjia has always been a leader in the field of maternal and child life houses, avoiding exaggeration and putting practical results first. In order to further expand market channels, innovate products, innovative systems, innovative operation and management models, and open a new era of loving parents!
B, brand style: soft and warm, fashionable and healthy.
Soft and warm: mainly reflected in the VI system of loving parents and star service. Pink color is easy to see, sweet and dreamy, exquisite service makes people feel spring breeze, comfortable physically and mentally, and happy shopping;
Fashion and health: mainly reflected in the store layout and brand product series. Storefronts, large and small, are full of fashion, and the dazzling array of brand goods and scattered displays add a sense of fashion. Every product in the store comes from brand manufacturers, and at the same time, it has passed 23 strict inspections within the company, and its health is absolutely guaranteed!
C. service concept: care with your heart and serve with your heart.
Care with heart: mainly reflected in three aspects. On the one hand, care for employees, on the other hand, care for consumers, and on the last hand, care for partners. Sincerely pay and gain trust;
Dedicated service: mainly reflected in two aspects. On the one hand, it serves consumers, and on the other hand, it serves partners. Dedicated and evergreen career.
D, quality concept: Excellence, from pure to true.
Excellent: mainly refers to the product technology and brand selection criteria. Self-produced products strive for perfection through refining standard technology, and purchased brand products are strictly selected through their own green and safe procurement standards, which meet the requirements of low carbon, environmental protection and rich nutrition;
Pure and true: it is the standard of raw materials for products. Aiqin's products are carefully screened, and both raw materials, production and packaging materials meet or even exceed the relevant national standards. Love parents only sell the purest and most valuable maternal and child products, with sincerity.
E. Brand personality: naive and dreamy, happy and fashionable.
Naive dreams: from logo, from the design of storefronts, shelves and windows, from the service quality of employees, from the humanized measures of management and so on. All of them reflect the lovely side of loving parents and giving consumers a dream shopping experience;
Happy fashion: Happy employees extend the connotation of happy service, sublimate it into a happy brand personality, and at the same time infect consumers, make them happy members and add a happy atmosphere of loving their parents.
F. Brand spirit: unity and hard work, pioneering and enterprising.
Unity and hard work: every employee of Aegean is the gene of its brand, and the essence of employee spirit is the spirit of the brand. Over the years, all the staff of Aiqin have a fine tradition of unity and hard work, forming the spiritual core of Aiqin brand;
Pioneering and enterprising: In the past six years, I have loved my parents from scratch, from one store to hundreds of stores, from Beijing to the whole country. These are pioneering and enterprising performances, and they are all driven by the spirit of loving pro-brands. Gome Suning in the maternal and child industry, Thousand Cities and Thousand Stores plan to care for China.
As the leading brand of maternal and child products in China, Aiqin has positioned its market in second-and third-tier cities, not because of cowardice or cowardice. Caring for relatives is a brand and also represents a social responsibility.
For a long time, maternal and child products brands have been dancing guns in first-tier cities, and they value the consumption environment and purchasing power of consumers in these cities. At present, Aiqin Maternal and Infant Life Museum is a brand of maternal and infant products in China, covering 2,880 counties and 40,000 towns in China. We are not trying to seize the market, but sending low-priced and guaranteed maternal and child products to more families.
In the future, Aiqinhui will pay more attention to and improve product quality, optimize the internal structure and service network of enterprises, work closely with major media, strengthen corporate publicity, and at the same time conduct investment promotion and brand promotion. For the national development of "love" as the brand of boutique maternal and child life museum, parent-child paradise, water education center and other projects, in principle, the development of a successful one, have an impact. At the same time, we will continue to develop new products, accelerate the introduction of internationally renowned brands, and strengthen the cooperative relationship with existing brand enterprises.
With the steady growth of the number of franchise stores in China, Aegean's brand image has been continuously improved. Changed the angle of media publicity, strengthened the support for partners, increased investment, and rapidly expanded maternal and child-related fields. Projects such as maternal and child care service, postpartum repair, monthly housekeeping service, and professional massage service for baby health have been established, and the projects have matured one by one, realizing mutual cooperation and supporting the further development of the living museum.
In five years, Aegean will open 5,000 franchise stores nationwide.
Within ten years, Aegean will open 10000 franchise stores in Asia. In order to give the brand a distinctive personality, Aegean created the mascot "Lele".
Emotional level: "Lele" lively and lovely shape, lively expression, so that the majority of mothers and children fall in love at first sight.
Application level: "Lele" has various shapes consistent with product attributes, which is convenient for customers to remember and identify, highlights the distinctive personality of the brand and promotes terminal sales.