In recent years, bubble tea appeared like a handsome new army, and swept the China market with irresistible momentum in just a few years. As an industry with small investment, low threshold, wide consumers and fast recovery cost, it occupies the first place in individual entrepreneurship with its vigorous vitality. Moreover, in the modern society with unlimited business opportunities, the fashion attraction, diverse tastes, unique taste and health characteristics of milk tea will surely make it continue to stand firm in the footsteps of the fast-selling industry and lead the mainstream consumption of the beverage industry.
1, specify
For us students who are still at school, the funds are limited. At the same time, if you consider joining a store, the technical content of such products is not high, and the joining fee is usually higher. If the income after opening is not considerable, it is not cost-effective for us. Choosing to open your own shop can not only ensure the operation of funds, but also ensure the innovation of products at any time, which is generally conducive to the development of small shops.
2, the basic framework of the plan
At present, there are several tea shops near the school, some of which operate well and some are poor. But their tea shop operates in the same way, only offering takeout. This limits business. After market research, although this way saves consumers' time, some people still want to have a comfortable seat in the store and enjoy it slowly. Therefore, our milk tea can not only be taken out, but also provide in-store service. When the business reaches a certain market share, consider online sales.
Compound leisure food culture has become the mainstream culture of catering industry. Therefore, while operating milk tea, we also introduce other products, such as snacks and cakes. For some consumers, leisurely drinking milk tea, eating desserts and chatting with friends will be a kind of enjoyment. Moreover, after observation, the distribution of milk tea in this area is limited, and it will not be distributed if the quantity is not enough. In view of this situation, because the consumer groups we are targeting are mainly students in this field, our delivery service is not limited by quantity and responsive.
Second, the market analysis
1, market introduction
* * * There are 6 schools around (provincial Thailand Middle School, Thailand Vocational College, Thailand Normal College, Taizhou Institute of Mechanical and Electrical Engineering, Nanjing Normal University and South Institute of Technology). At the same time, after our investigation, students who like to drink milk tea account for about 44% of the total, and students who don't like it only account for 16% of the total, which shows that the consumption potential of milk tea is great.
2. Target market analysis
2 1 century, compound leisure food culture has become the mainstream culture of catering industry, and people's perceptual consumption expenditure is far greater than rational consumption. College students who are considered as fashion leaders are playing an increasingly important role in this field, and their market share is increasing year by year. As a branch of the marginalized catering industry, operating a student-specific market is based on an accurate grasp of this information.
As a student group, they are increasingly pursuing taste, being more sensitive to the novelty of things and demanding higher and higher quality. However, the taste of milk tea is not self-innovative enough to meet the needs of consumers in all aspects, so the business of milk tea shops is becoming more and more difficult, so the first thing we have to do is to do a good job in consumer data investigation and analysis, and then do corresponding methods to stimulate consumption.
3, customer demand analysis
After investigation, students have two main requirements for the milk tea industry. One is the product; The second is service. For some students, they are keen on the existing products in the market, while some consumers prefer to try new products, but no matter what kind of consumers, they value the quality of service more. According to different seasons, consumers have different demands for milk tea. People prefer cold drinks in summer and hot drinks in winter.
Third, the competition analysis
1, competitor
At present, there are four or five tea shops, such as Dakoujiu, Keke, Jieke and Typhoon Shelter. The tastes and varieties of milk tea in these tea shops are similar, and there is no innovation in product development. Other competitors are various manufacturers of milk tea series, such as Xiangpiaopiao, Youlemei and Lipton.
2. Situation analysis
(A) Advantage analysis
1. The existing tea shop is simply decorated, giving people the impression that it is unclean;
The variety of milk tea is limited, the taste is average, and there is no innovation in product development;
13. The series of milk tea made by manufacturers has higher price, single variety, worse taste than the existing entrance, and is greatly limited by seasons, so its consumption will decrease in hot summer;
In-store sales and take-away service can attract more consumers to some extent.
(b) disadvantage analysis
The business area of milk tea is limited, and the scope of services provided is limited;
3. Some students don't know much about the basic situation of the new store, such as taste, which affects sales to some extent;
3. Product innovation is not accepted by consumers who are keen on traditional milk tea products;
The seasonal consumption of milk tea is obvious, which can not reach a good consumption quota.
(3) Opportunity analysis
1. The market is far from saturated, with large profit margin, many milk tea consumers and broad market prospects. At present, the strength and quantity of competitors are limited;
Good taste, serious service attitude and professional operation level have established a good reputation among students;
3. Although the business area is limited, the indoor environment is beautiful, which can leave a good impression on students (especially compared with other tea shops) and show the competitive advantage;
The products are rich in variety, unique in taste and have certain competitive advantages.
(4) Threat analysis
1. Competitors have a fixed range of consumer groups. If they are unwilling to reduce the market share of milk tea, they will definitely take corresponding measures;
3. With the variety and quantity of various foods increasing, consumers have more and more choices, and product differentiation is not enough. Cola, orange juice, coconut juice, milk, purified water and other beverages have carved up the already limited demand market to a certain extent.
3. Milk tea is a high-fat and high-calorie food. The aesthetic concept of today's society (slimness is beauty? Especially girls) and the more popular trend of losing weight undoubtedly make some milk tea consumers (especially women) reluctantly give up what they want and say to them? No? .
Fourth, products and services
1, product development planning
Our product quality is guaranteed by safety, product research and development technology is progressing, taste is constantly innovating, and different products are launched for different consumer groups. With the increase of sales, product development efforts are also increasing, thus occupying more market share.
2. Research and development
This store adopts? Fool deployment method? , to avoid the technical differences of milk tea blending personnel and affect the taste of milk tea. At the same time, fructose can be added to the fructose quantitative machine, which can be accurate to milligram, meeting the different requirements of consumers for sugar, and the taste is also determined at will. Using fructose instead of sucrose is low in calories, delicious and healthy. Because the temperature difference plays a decisive role in the taste of milk tea, the insulated tea barrel with temperature display can let us always pay attention to the temperature of tea and ensure the best taste of milk tea. At the same time, according to the differences of consumer groups, different products are introduced, such as recommending lovers' Yuanyang cups.
In product research and development, we have added healthy milk tea to the existing types of milk tea. Combined with Chinese traditional health culture, natural whole grains were used as raw materials to make milk tea: red bean and red date milk tea, oat and sesame milk tea, black bean and black rice milk tea, mung bean and aloe milk tea, and five-color health milk tea. The milk fragrance is rich, the tea fragrance is refreshing, the grain fragrance is overflowing, the bean fragrance is pleasant, natural and delicious, nutritious and healthy.
Of course, while launching milk tea, we will also add color to our store through more projects. Seven-color popcorn broke through the bottleneck of product development of monochrome popcorn; Octopus pill is highly sought after by young people for its unique delicacy; Freshly ground coffee, self-service coffee and fancy western pastry are all leisure foods with the characteristics of the times. Constantly innovate and break through, and truly let customers taste healthy, delicious, novel and fashionable snack food. A variety of auxiliary projects can be selected, and the operation is simple.
Verb (abbreviation of verb) market strategy
1, product strategy
(1) product complex management, which not only introduces milk tea single products, but also supplies consumers' favorite snack foods;
② Compared with other tea shops, health tea is introduced;
(3) launch different products for different consumers;
④ Pay more attention to the quality of this invisible product. Provide on-site service for consumers who have a desire to consume but are unwilling to buy by themselves;
⑤ Pay attention to packaging, and give consumers a good enjoyment.
2. Price strategy
(1) according to the consumer's spending power and product types to develop a reasonable price;
② Set a relatively low price compared with competitors.
3. Advertising strategy
Advertising is necessary, and I think the following publicity methods can be carried out:
(1) Opening ceremony to let people near the school know that our store has opened;
(2) Make use of the interpersonal relationship of the school and do more publicity;
(3) Disseminating information through the Internet;
④ Use instant messaging (QQ, Fetion, etc.). ) to promote stores and products.
4. Promotion strategy
(1) Open reward activities. Three days before the opening, the products will be sold at half price;
Carry out new tasting activities every day to promote new products;
③ Redeem points and issue vouchers. For consumers with different consumption amounts using credit cards with different values, it is stipulated that a certain amount of points must be accumulated to give the corresponding points to the goods;
(4) Put free advertisements in the class mailbox, and publicize the sales groups by class. Old students can get a free cup of milk tea at a fixed time with their student ID card, and exert the influence of opinion leaders in the customer base through word-of-mouth communication.
Intransitive verb financial plan
1, capital requirements
First of all, a store needs to register relevant licenses to operate. And because of the different business models, we will have greater demand in store requirements, and we will rent a house. Then buy infrastructure, and finally buy products and materials. Because we are in a small business, we should try our best to find a good and cheap source of goods. Failure to purchase good equipment will not only waste hundreds of dollars, but also cause us to lose many long-term customers. We must not be careless.
2. Capital investment plan
Handling of relevant documents (business license, trademark registration, etc.). ): 800 yuan.
Store rent: 30,000 yuan/year 50M2
Store decoration: 20,000 yuan
Equipment such as tables and chairs: 40,000 yuan
Special equipment: drinking machine 1500 yuan, fructose quantitative machine 3000 yuan, milk tea sealing machine 400 yuan, temperature display tea barrel 1500 yuan, cash register 800 yuan, coffee machine 1600 yuan, freezer 2000 yuan, oven 400 yuan.
Milk tea cup, spoon, straw, etc. : 2500 yuan
Materials: Pearl powder, coconut, pearl fruit and other accessories: 10000 yuan/year.
Electric bicycle: 2000 yuan each.
3. Investment income forecast
Daily sales: milk tea etc. : 60 cups/day (take the annual average); Snacks: 260 yuan/day (360 days a year, 30 days a month).
Annual sales: 65,000 yuan/year
Seven. Risk analysis
1, market and competitive risk
For us who have just entered the market, there is no doubt that we are facing huge market and competitive risks.
First of all, if the taste and publicity of our products are not enough, it will be difficult to increase the sales volume of our products, which will directly affect the sales revenue and the operation of the whole store. Secondly, the competition in the existing market is fierce. If our product strategy and promotion methods can't attract consumers, we are likely to be eliminated by the market before entering the market.
2. Product and technical risks
The particularity of products determines that we must pay attention to the quality and hygiene of products. However, mistakes are inevitable in operation. The quality problem of products will directly lead to consumers' satisfaction with products, and at the same time, it will also have an image impact on our whole store.
3. Managing risks
Because the entrepreneurs are all familiar classmates, and the storefronts are all managed by the same company, there may be differences of opinion in the course of operation, which is a great threat to the newly established small company. At the same time, the company's management system is relatively loose, which is easy to cause management confusion.
Eight. inner management
1, organizational structure
2. Management system
In order to strengthen management, clarify responsibilities, realize the standardization and institutionalization of the whole work, and improve the management level and service level of the work, the rules and regulations of this tea shop are formulated:
⑴ Our store requires to establish the concept of serving consumers wholeheartedly, constantly improve the management level and service level, and actively complete their own work.
⑵ Our store requires attention to gfd and personal hygiene.
⑶ Our store requires active enthusiasm for consumers, civilized language, and no swearing.
(4) We demand that we are not allowed to grab food at will;
Our store requires strict food inspection. No expired, expired and moldy food, spices, drinks, etc. Allow access and use. Do a good job in disinfection and hygiene of tableware.
[6] Our store requires to take good care of the equipment, operate according to the operating rules, and shall not operate illegally to ensure the safety of use and do a good job of fire prevention and theft prevention.
3. Human resource planning
On the basis of existing manpower, with the continuous expansion of business, the required personnel will also increase. In future business, we encourage more enterprising college students to join us. As long as you have a warm and sincere heart, you can all be one of us.
Tea Shop Business Plan (2) Now there are tea shops everywhere in alleys, big and small. Whether it is hot summer or cold winter, there is always an endless stream of people in front of the door. Opening a tea shop is really a good small business. Tea shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent of about 3 months, labor and daily expenses, the management of tea shop does not need much working capital, which is very suitable for small enterprises to start their own businesses. How to write a business plan for a tea shop?
However, for some entrepreneurs who want to open a tea shop, an excellent tea shop business plan is very important, which has a great influence on the future operation.
Milk tea has a good development trend and great potential. However, we should pay attention to the following points:
1. Your operation must have its own characteristics. There is no market for products without characteristics.
2, your quality is better, and your taste is consistent. I have come into contact with many of your colleagues and have been very successful in this respect.
3. Small shops should also be managed professionally.
4. Keep abreast of consumers' preferences and peers' products, and adjust your products and tastes in time.
First, buy tea shop equipment.
Because we don't join other people's shops, we have to buy everything ourselves. Because we are a small business, we should try to find a good and cheap source of goods, and if we can't purchase good equipment, we will not only waste hundreds of dollars, but also lose many long-term customers. Don't be careless Matters needing attention in the specific use process will be listed in another article.
1, sealing machine
It is sold in shops selling cooking machinery and sealing equipment. ) It is equipped with a counter. Every letter, the counter will count, regardless of whether the power is connected or not. This is a mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, but where it is pulled off, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.
2. Sealing film
(The place where the sealing machine is sold will generally be matched with it. ) When purchasing, pay attention to the fact that the sealing film cannot be too thick. If it is too thick, it is easy to seal, and it is difficult to insert the straw, and the straw is inserted too hard, or the milk tea falls, or the cup is accidentally inserted. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.
3. Cup
Plastic products, plastic bags, etc. They are sold in shops, as well as sealing films, straws and so on. It is also sold in the store that sells sealing machines. ) generally 2000 boxes, unlimited sales. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.
Step 4: straws
Plastic products, plastic bags, cups, etc. Sell it in the store. There are not many shops for sale, so look carefully. After all, it is for milk tea, not as much as cups. ) A big bag has 5000 bags, and each big bag has 100 small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft.
5. Agitator
West Bei Le brand is better. Whether it is materials or running time, it is better than the messy brands such as Jiuyang, and the price is not expensive. There's nothing to say about this. It is best to buy it in a big shopping mall, and the after-sales service is better.
6. Water dispenser
In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. A lot of hot water is needed in winter, so I made a device myself to solve it.
7. containers
Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, in hot weather and rainy days, raw materials are easy to agglomerate or melt, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
Second, the location of the tea shop
Milk tea is a fast-consuming leisure drink, which is completely dispensable. So, the location is not good, so no one wants it? Not far. Wan Li? Really go to drink your cup of milk tea, and the bustling area is the best choice. This is not something to consider, but I have to consider the high cost of busy areas. After a simple investigation of the bustling area of the county, I had to give up this idea. The rent and transfer fee of 40 thousand to 50 thousand a year make me lose my temper at all, so I have to find a better place.
One night, my girlfriend and I went out for a walk and found a small house for rent near Experimental No.2 Primary School. The next day, we talked about it, and the rent was not expensive. I went back and thought about it: there are about 3,000 students in Experimental No.2 Primary School and a kindergarten next to it. Most of the students' parents who go to school here work in government agencies, and the students' rich parents don't care; There is only one street from the busiest road, and young people who go shopping have to walk part of it; One more thing, this road is one of the two roads leading to the mountain park. The shortcomings here are: students are the main consumer groups, students don't have much money, and students spend money in many ways, such as eating, drinking, using and playing. All from those pocket money; Students have two days off every week and two days off every year. During these holidays, business will be worse. But overall, it's still good, so I basically decided on this place.
Now it seems that opening a shop around the school should pay attention to the following points:
1, not too close to the school, about 50 meters, not too far, especially not to cross the fork in the road. Because it's too close, students have just left school, and they haven't thought of buying something to eat, or want to buy it. There are too many people, and the teacher is still nearby. Teachers are always educating pupils not to spend money recklessly. If it is too far away, it may have been taken home by parents. About 50 meters, there are the most people, and the car is difficult to walk. Students will want to buy delicious food when sitting in the car, but parents feel that they can't go out for a while anyway, so let their children buy a cup of milk tea to drink first, or buy some snacks to eat.
2. Health comes first. The food you cook may not be delicious (of course, the taste is also very important), but you must watch it and make people feel at ease. You must work hard on hygiene, and you must not suffer. For example, I spent a little money (the specific price will be listed later) to put up wallpaper on the wall, which looks very good.
3. Students can't see the process of making milk tea, or they can't see it at all. Be sure to keep a certain sense of mystery, otherwise students will lose their strong interest after a period of time. In addition, drinking fountains and sealing machines should not be placed in conspicuous places, because it is inevitable that there will be something uncomfortable to look at during the production process, such as foam. Among them, many parents will ask you questions about pigments, raw materials and shelf life. You must figure out how to answer them. Fourth, students like to join in the fun, and you must form a lively scene. Pupils, especially those in kindergartens, will be attracted by other children. In the process of buying, they will show off to other children. Xiao Ming, I want to buy milk tea. Do you want to buy it? . How do you think Xiao Ming will react!
At first, I didn't pay attention to this problem. Every time students leave school, I make twenty or thirty cups, which sell quickly after school. Later, when I discovered this problem, I only made one or two flavors, such as strawberry and chocolate, and sold a lot, thus extending the school time from half an hour to about 50 minutes, which was much more sold than before. Fifth, primary school students like small gifts and other things very much, not because of the amount of money, so they must engage in such activities. For example, before Children's Day on June 1st, I wrote a poster: Anyone who drinks more than ten cups will be given a gift! Although small gifts are just worthless things such as notebooks, ballpoint pens and small fans, many students will try their best to drink a dozen or twenty cups in order to get these small gifts. Even if parents know how many small gifts can be bought with the money for drinking milk tea, they will not make their children unhappy. In short, selling things around the school must make students feel very happy. It doesn't matter, but that feeling is the key.
One more thing: most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.
The frustration of starting a business is inevitable, and good business will inevitably have competition from peers. Although customers will come to his store for consumption in the short term, they will compare and eventually feel that my products taste better and healthier. To open a bubble tea shop, the requirements for the storefront are not high, and two or three salespeople can operate the whole process by mastering the technology.
Generally, a tea shop can recover its cost in a few months, and the fastest is two or three months. However, it is the taste, the management strategy and the unique milk tea publicity culture that is important for milk tea shops.
Tea Shop Business Plan (3) Honey Tea Shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, apart from labor and daily expenses, the management of honey milk tea shop does not need much working capital, which is very suitable for small enterprises to start their own businesses. But for us students who are just starting a business. An excellent business plan of candied milk tea shop is very important and has a great influence on the future operation.
The development trend of candied milk tea is very good, but we should pay attention to the following points:
1, our business must have characteristics, and there is no market for products without characteristics.
2. Our quality is better and our tastes should be consistent.
3. Small shops should also be managed professionally, with reasonable personnel arrangement, clear division of labor and good service attitude.
4. Understand consumers' hobbies in time and adjust our products and tastes in time.
1. market analysis: honey tea shop is an entrepreneurial project with low capital investment, wide consumer groups, fast recycling cost and easy to find. Generally, apart from labor and daily expenses, the management of honey milk tea franchise stores does not need much working capital, which is very suitable for small enterprises to start their own businesses. Generally, the preserved milk tea shop can recover the cost in a few months, and the fastest is two or three months. However, the most important thing in the candied milk tea shop is taste, business strategy and unique candied milk tea culture.
In the past two years, candied milk tea has blossomed everywhere in China. Regardless of the size of the city, regardless of men, women and children, regardless of the level of consumption, the title of candied milk tea is often a bright spot in the daily streets, and it is easy to find it when walking in the bustling downtown streets. With a cup of candied milk tea in their hands, young men and women look fresh and delicious. They are all made and sold now, made of all kinds of delicious raw materials. With the increasingly fierce market competition, consumers demand higher and higher quality products. The price of raw materials has gone up again and again. In addition, in order to ensure profits, some merchants continue to reduce the quality of raw materials, leading to chaos in the candied milk tea market. Candied milk tea has become synonymous with junk food in recent years. Through our survey of consumers, the real reason lies in the taste of candied milk tea. Taste is constantly innovating and changing, forming many series, and consumers have a wide range of choices.
Now our biggest competitor is the candied milk tea outside the school, and we have to compete with them in price.
Second, the equipment selection of candied milk tea shop: since you are not joining other people's stores, you must purchase everything yourself. As we are in a small business, we should try to find a good and cheap source of goods. Matters needing attention in the specific use process:
1, the sealing cover must be the same as the diameter of the cup mouth. When purchasing, check the sealing cover to see if there is a cross knife, which can bring convenience to customers. We will sell in large packages, which will save costs.
2, the price of cups is not much different, but the quality is very different, and cups are very important, so you must run more and buy carefully.
3. Pay attention to the thickness of the material when buying straws.
III. Equipment Maintenance and Preferential Plan
1, health first. Your food may not be delicious, but it must be reassuring.
Some students will ask us questions about pigments, raw materials, quality and so on. We must figure out how to answer these questions.
Fourth, risk analysis: entrepreneurial setbacks are inevitable. Good business will inevitably lead to competition from peers. Although customers will go to his store to spend money in the short term, customers will compare. They will eventually think that our products taste better. We should keep innovating.
Verb (abbreviation of verb) financial analysis: 1. Daily consumption Running a preserved milk tea shop can't avoid other daily consumption, such as utilities. When we use electricity, we will buy technology light bulbs, which are both environmentally friendly and economical. In terms of water use, we have also achieved multi-use of one water. Water and electricity should be recycled as much as possible.
2, all personnel in and out of the goods must use valid vouchers to the cashier for reimbursement, in addition, the cashier manages the finance, the accountant reconciles once a day, and the manager once a week.
6. Store installation: Because the main consumption is students, now students are precocious, and the store style can be more neutral, warm and romantic. As for the design of the store, we choose exquisite indoor wallpaper to create a childlike, romantic and leisure environment, and also use flowers and plants as the main decorative tools. Tables and chairs are mainly red, which can arouse customers' appetite.