Microfilm is microfilm, also called lithography. Microfilm refers to "micro (ultra-short) time" (30 seconds -300 seconds), "micro (ultra-short) cycle production (1-7 days or weeks)" and "micro (ultra-short) of complete story supported by complete planning and system production". Microfilm is a kind of film form in the micro-era-network era. Its name is full of China characteristics. In fact, it is a "short film" that has long existed abroad. Microfilm has the characteristics of micro-duration, micro-production and micro-investment, and it is popular in China Internet with its short, pithy and flexible form. Microfilms have risen from the grassroots, and various "short films" have emerged from various cameras, DVs and mobile phones. But what really promoted it to the level of "film" was a professional organization like "Bird of Paradise Image". Microfilm gradually entered the film level from the casual performance of personal selfies.

The scale of investment has also increased from tens of thousands to hundreds of thousands. Microfilm has an innate gene of marriage with business. It magically turns "advertising" into "content", packaging and delivering brands and products through stories and moving images. It can be said that it is a quite advanced means. Called video marketing abroad, it has developed quite maturely, such as BMW, Levi's, Evian, Sony, Nike, Coca-Cola, Pepsi-Cola, Apple, P, G, Durex, Bud and other big brands are all familiar with video marketing, which is also an important factor for brands that are far away from the other side of the ocean to travel across the ocean freely in any corner of the world and gain popular support. Anything that is successfully verified abroad will be successfully replicated in China. As one of the earliest institutions to study foreign video marketing, Bird of Paradise has successively launched brand micro-movies, brand stories, viral videos, product placement advertisements and series of online dramas. Art and commerce are highly integrated and become a powerful marketing tool, which is gradually favored by brand merchants.