1, control chaos
As a "new thing", health management in the modern sense is introduced into China, and the first problem is the challenge of administrative management. There is no corresponding administrative department in China, let alone no corresponding laws and regulations to regulate it. As a result, the administrative position is unclear, and the situation of multi-head management leads to market-oriented "health management", like a headless fly buzzing around.
Which industry does health management belong to? Medical industry, non-medical industry? Or both? Opinions vary. So far, there is no "health management" in many local industrial and commercial administrations, and enterprises cannot register health management companies. Most of the registered people are "selling dog meat by hanging sheep's head", carrying fashionable signs of health management, doing "health check-ups" and selling "health care equipment", beauty and health care products, health food and so on, just to fool China people.
Therefore, the unclear positioning of health management and the confusion of multi-head management are the weak links of health management in China, and it is urgent to clearly position and unify laws and regulations to standardize management.
From the perspective of national administration, health management is inseparable from medical and health management, and it is the most important thing related to the health of Chinese people. It belongs to the category of medical and health administration, not something that does not belong to the medical and health department.
It is reckless and irresponsible to divide health management into medical and non-medical fields, which easily breeds pseudo-health management and leads to confusion in health management in many non-medical industries such as beauty, food, catering, bathing and real estate. For example, many "beauty companies" are exaggerating the health care function of their beauty products and secretly engaging in illegal medical activities in the name of health management. What's more, it even claims that enzymes can cure all diseases. This can be seen from the chaotic management of medical care, health care or health management market.
2. Academic confusion
The academic status quo of health management in China is that there are many teaching materials, but there are skills but no knowledge. According to our preliminary statistics, there are more than 30 kinds of books on health management, teaching materials for health managers and health management-related bibliographies compiled by major universities. However, the content is similar, mostly copying and listing medical and related knowledge, and there is no innovation and creativity. Lack of academic height, depth and breadth of practice, lack of skills and learning, lack of complete academic system and genre, and lack of real academic leaders. The most active are a group of health management marketing "experts", and there are very few real health management thinkers, theorists and practitioners.
3, talent confusion
Since the founding of New China, China's medical and health undertakings have developed from poverty at that time to vigorous development now. Medical and health administrative departments and corresponding laws and regulations are reasonable, there are many medical colleges and universities, hospitals at all levels are well equipped, and Chinese and western medicine talents are abundant, forming a perfect medical and health service system.
However, the health management industry is very different. First, the administrative orientation is unclear, and the corresponding laws and regulations are absent; Second, there is only one private "health management college"; Third, there are many health management training institutions, and the qualification certificates of health managers are issued indiscriminately. Health management qualification certificates are flying all over the sky, and the holders' health management level is more virtual than real, and most of them have become market "sellers" of beauty and health care products enterprises.
Step 4 practice chaos
In the application practice of health management, enterprises that rely on health management for survival and development have fewer characteristics, more deception and more chaos.
First, health management education and training institutions. In the name of health management training, they seek benefits through training and certification, that is, selling qualification certificates.
The second is a health management consulting company. Under the signboard of health management consulting, spend money to promote a health manager qualification certificate, and act as an agent for several health care products or health care products to make huge profits.
Third, beauty salons, restaurants, food, baths, "special" massage shops, and some real estate companies, under the signboard of health management or health care, health preservation and Chinese medicine, take the form of flickering marketing and wantonly sell so-called health care and health care products, deceiving Chinese people and making illegal profits.
Personal health management must find a qualified, certified and branded health management company, and Aituoyou health management system is very good.