According to the spirit of the Eleventh Five-Year Plan for the Development of Traditional Chinese Medicine, in order to strengthen the cultural construction and scientific popularization of traditional Chinese medicine, so that the broad masses of the people can fully understand and apply the basic concepts and knowledge methods of traditional Chinese medicine in understanding life, health care, disease prevention and treatment, health care and rehabilitation, the central government has arranged special funds for the publicity and popularization of traditional Chinese medicine knowledge. In order to organize the implementation of this project, state administration of traditional chinese medicine has formulated this implementation plan.
I. Project objectives
(1) Vigorously publicize and popularize the knowledge and culture of traditional Chinese medicine, strengthen the people's understanding and understanding of traditional Chinese medicine, guarantee the people's right to know and choose traditional Chinese medicine, and constantly meet the growing needs of the broad masses of Chinese medicine health care knowledge and popular science culture.
(two) to promote the construction of TCM knowledge popularization team, expand publicity channels, explore the construction of publicity and popularization operation mechanism, and constantly improve the ability of TCM knowledge popularization.
(three) to enhance the general understanding and recognition of Chinese medicine in society, to create a good public opinion environment for the development of Chinese medicine, and to promote the inheritance and innovation of Chinese medicine.
Second, the project scope
There are 3/kloc-0 provinces (autonomous regions and municipalities directly under the central government) in China, and the administrative departments of traditional Chinese medicine of each province, autonomous region and municipality directly under the central government are responsible for organizing the implementation.
Third, the content of the project
(a) to carry out traditional Chinese medicine publicity activities
1, activity mode and content
(1) Popular methods such as popular science lectures, demonstrations of traditional Chinese medicine fitness methods, free clinics, cultural performances, knowledge contests, etc.
⑵ The content mainly includes four aspects: First, the principles and policies of traditional Chinese medicine and the development achievements of traditional Chinese medicine; Second, the basic concepts and knowledge of TCM in preventing and treating diseases; Third, the knowledge and methods of TCM health care; Fourth, the knowledge of Chinese medicine history and celebrity stories.
2. Activity objectives
(1) Make the masses know about the relevant principles and policies of Chinese medicine and the development achievements of Chinese medicine.
(2) Make people understand the basic concepts of TCM, master some popular science knowledge of TCM, and learn some common health care methods of TCM.
3. Activity requirements
(1) Each county (city) shall carry out at least the above three publicity methods. At least five lectures on popular science; Free clinic at least five times; Other publicity methods can be selected according to local actual conditions.
Publicity activities should go deep into communities, streets, towns, villages, schools, institutions, enterprises and institutions. Each county (city) will directly benefit at least 5,000 people, and the scope of benefits will be as wide as possible.
(3) The organization of the project should give full play to the role of the local news media, expand its influence through the media, arouse widespread concern of the society, and strive for good publicity effect.
(4) At the end of each activity, summarize the form, content and effect of the activity, and keep the relevant text and video materials of the activity.
In the promotion of Chinese medicine, all provinces should attach importance to the selection and training of Chinese medicine cultural talents, and cultivate and build a publicity and education base for Chinese medicine culture.
(two) publicity and popularization of Chinese medicine knowledge.
1, working methods and contents
(a) to organize the compilation, production and publication of popular Chinese medicine works (including audio-visual products), and to open a column in the media to publicize and popularize the knowledge of Chinese medicine.
(2) The work mainly includes three aspects. First, the provinces organized the compilation and publication of Chinese medicine cultural propaganda and popular science works, and printed and distributed Chinese medicine knowledge propaganda materials; The second is to coordinate the local mainstream media to open columns or introduce Chinese medicine knowledge and popular science propaganda; Third, according to the actual situation of this province, innovate working methods and enrich the content of activities.
2, job requirements
Summarize the publication of works, the distribution of publicity materials, the contents and effects of media publicity columns, etc.
In the popularization of Chinese medicine knowledge, all provinces should combine local conditions, investigate grassroots needs, and form research reports. In addition, the provinces will also hold experience exchange meetings, carry out activities to popularize knowledge of traditional Chinese medicine, sum up and exchange experiences, and study and discuss the long-term mechanism of work.
IV. Project Organization and Implementation
(a) my bureau is responsible for the macro management and overall evaluation of project implementation, organize experts to review the implementation plan of local projects, and inspect and evaluate the implementation results.
(two) the provincial administrative department of traditional Chinese medicine is responsible for the organization and implementation of the project, and should formulate specific project implementation plans in light of local conditions, and carefully organize the implementation after reporting to our bureau for approval.
Verb (abbreviation of verb) project fund arrangement
In 2008, the central government allocated a special fund of 24.8 million yuan (excluding 6.2 million yuan for the construction of Chinese medicine culture in Chinese medicine hospitals), which was mainly used to organize Chinese medicine publicity activities and strengthen financial subsidies for the popularization of Chinese medicine knowledge. The provincial administrative departments of traditional Chinese medicine and local financial departments should formulate measures for the administration of subsidy funds (see Annex III of the Notice of the Ministry of Finance and state administration of traditional chinese medicine on Issuing the Special Fund for Public Health of the Chinese Medicine Department in 2008, which has been issued).
Execution time of intransitive verb project
The implementation time of this project is from 2008 to 2009. All provinces (autonomous regions and municipalities) should prepare and complete the project implementation plan before 2009 1; Complete the project task before June 65438+February 3, 20091.
Seven. Project supervision and evaluation
(a) I am responsible for auditing the implementation plans of local projects, and supervising and managing the organization and implementation of the projects.
(two) provinces (autonomous regions and municipalities) to strengthen the organization and leadership of local projects, the implementation of the person responsible.
(3) Strengthen project performance evaluation. In the mid-term project implementation, our bureau will conduct mid-term evaluation and evaluation. Within three months after the completion of the project implementation, the provincial administrative department of traditional Chinese medicine shall, jointly with the financial department, evaluate and evaluate the overall implementation of the project, and report the project summary and evaluation report to our bureau and the Ministry of Finance. Our bureau will inspect and evaluate the implementation results according to the implementation of projects in various provinces.
(four) in strict accordance with the provisions of the state financial special funds management, strengthen the management of project funds, improve the efficiency of the use of funds. The project funds issued by all localities must be earmarked for special purposes and shall not be used for other purposes. Our bureau and the Ministry of Finance will assess the use of project funds in accordance with the relevant provisions, and take the actual effect of project implementation in various places as the basis for arranging relevant project funds in the next year.