The first step is to communicate the requirements and understand the design purpose.
Whether communicating with customers or planning or copywriting of our own company, we must make clear the purpose of the design before starting the design. When, who, where, what to do, what is the purpose, and what kind of results to achieve.
Be sure to clarify these requirements. If you don't have a good grasp of style, you can choose several similar works for your customers to choose and better grasp the design style.
Before the second design step, you must draw a sketch.
After understanding the purpose of the design, you must draw a sketch before the design. It is a good habit to draw a design sketch first.
We can draw a general composition, main characters, pictures and so on on paper first.
In this way, you can avoid the trouble of drawing directly with software and then modifying it repeatedly. If you encounter problems in the process, you can also directly communicate with the other customers to confirm, so that your design ideas will be clearer, so that the subsequent implementation process will be smoother and work efficiency will be greatly improved.
The third step is to start using software design according to the sketch.
After sketching, you can start designing with software. According to the structure of the design sketch, referring to the requirements of previous communication with customers and the design style, this poster is designed by PS or AI software according to the principles of color matching, color matching, layout and font style size selection.
How to make hand-painted posters? How to typeset better? First, the layout: also known as typesetting, first decide whether it is straight or horizontal, and pay attention to leaving space around when writing, so as to avoid the layout flying, not concentrated enough, giving people the feeling of shoddy. Secondly, the font size, style and color matching of the whole layout should also be considered. Second, the main title: This is the focus of POP, which can best keep the audience's eyes, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too much. It should be finished in about 2 seconds. Third, subtitle: If the main title can't fully explain the content, or in order to make the content more attractive to the audience, the supplementary explanation of the subtitle is necessary, so the subtitle has the function of making the finishing point. But if the main title can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed. 4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. Pay attention to: 1 when writing, be concise and to the point, so as to avoid unsatisfactory sentences. The most attractive information should be written in front to induce readers to continue reading. 3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words. V. Illustration: POP expressed in words alone is monotonous. Illustration is a good way to adjust, but it should be avoided as much as possible. Sixth, decoration: decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. Although POP advertising is not "extensive and profound", it is difficult to learn and master, and it is not a mystery that can be completely explained in a few words. Let's write here for the time being, and hope to discuss it in detail later. What is the design principle of hand-painted poster design? Poster is a very economical form of expression, which can show the maximum amount of information with the least information and has a good publicity effect. How can a good work be designed with appeal? Let the audience get the most important information directly? The following are the design principles of hand-painted posters recommended for you. Principle of simplicity-images and colors must be simple and clear (that is, simple). Posters give people a simple and natural feeling. Both the color and the designed image should be concise and clear, which can give the audience a high degree of acceptance, make people understand the meaning of this work at a glance, and let people make more understanding and views on this product along this simple color, which really plays a role in publicity. The principle of consistency-the shape and color of the poster must be harmonious, and there must be a unified and coordinated effect design. Posters, like designing any other graphic art, can easily cause confusion. Therefore, in the design process, designers must implement the whole process with clear procedures. Clear thinking is a must in design, from the use of design titles, subheadings and materials to the handling of pictures and signs before design, it should be consistent. If there is no unification, it is difficult to have a complete plan and achieve the expected effect, so all design elements must be combined into an organic whole in an appropriate way before creation. Principle of innovation-Posters should be amazingly innovative in form and content, and have the amazing effect of being a strong person. Modern people have a fast pace of life and faster product updates. Similarly, an ordinary poster may not attract too many people's attention, and the same advertisement may not attract the audience's interest. Whenever and wherever, what you copy and paste is a tone, an advertising word or a system. These designs have caused the audience's aesthetic fatigue. If you want to make a breakthrough and win the recognition and praise of the audience, you must make great efforts to create creative works and shocking works, so as to gain a firm foothold in the design industry and better promote products. Skill expression-poster design needs high-level expression skills, which can not be ignored in both painting and printing. By using simple creative principles, maintaining creative consistency in poster design, coupled with novel creative ideas, we can finally open our minds and express what we want to express with unique expressions, so that a good work can be presented to the audience. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.