Men's consumption concept is different from that of women. Women pay more attention to the results of beauty care, while men pay more attention to the process of health care. Secondly, men pay more attention to the grade of consumer places, while women pay more attention to the effect and price. Besides, women's fitness clubs can be seen everywhere in the streets, which shows that it is a trend industry. Beauty and health care industry is recognized as a high-profit industry, especially men's health care industry, and it is a gold mine waiting to be developed. Its development potential is obvious to all. I am next to Nanchong, Sichuan, and there is such a health club, whose name seems to be the wind of celebrities. Their business is very good, and I often go there to experience projects, feeling like an ancient emperor.