For example, a while ago, Allen endorsed lock lock thermos cup, and Allen just sent it to Weibo for about three hours. Main picture The thermos cup of that color held by Allen is sold out, and there are not many colors left. The sales volume has already exceeded 10,000. It was put on the shelves at the same time as the endorsement, but it must be inseparable from Allen's endorsement effect to sell out the stock so soon. From this point, we can clearly see the star's ability to carry goods.
In addition, every time I visit Taobao or some brand physical stores, the stars in the posters are mentioned frequently, and many of them will be based on "Star xxx with the same paragraph", and the sales volume is hot. This is the star's ability to carry goods and the necessity of celebrity endorsement.
For big brands, it is very cautious to choose spokespersons, and the image and reputation of artists should conform to the brand positioning. A good spokesperson will bring a certain fan effect, but the price positioning of high-end luxury goods will attract fans with purchasing power.
And if you choose a celebrity endorsement, the higher the celebrity popularity, which is equivalent to a wider range of brand promotion. If there are many celebrity fans and strong purchasing power, it will undoubtedly increase sales. In addition, celebrities are also very popular, so when most people choose the same type of goods, they will pay more attention to the products because of celebrity endorsements when their economic ability is within the limits of consumption desire, so if the cost performance of similar things is similar, more people tend to.
But if the star is not chosen well, it may have the opposite effect.
But every star has black powder. After all, social cognition, cultural quality and moral level are uneven, but brands will consider most people. After all, people who really know how to choose will never ignore the products they want to buy because they hate someone's endorsement. I bought a product, not an endorsement. Of course, celebrity endorsement is very effective. After all, it is a marketing tool widely used in market competition. Its necessity is obvious in the long-term market practice. Suitable for today's market situation.
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