The level of brand awareness largely determines the pricing ability of products. As a latecomer, Xinfei Health Pot is difficult to obtain the same pricing power as big brands in the market.
In order to occupy a place in the highly competitive market, Xinfei Health Pot also needs to adopt a more people-friendly price strategy to attract more consumers. Xinfei health pot is cheap not because of the lack of quality or function, but because of the comprehensive effect of market competition and brand positioning.