Because coffee has four characteristics: addiction, quick elimination, repurchase and profiteering. Tongrentang launched Chinese medicine coffee, which may be based on the above factors. If we can successfully cut into the coffee market, especially the rising Chinese coffee market, it will undoubtedly be a trillion-dollar business.

It is reported that there is an "Internet celebrity" coffee shop in the East Third Ring Road in Beijing. Every weekend, the business of this coffee shop is extremely hot. The explosions in this coffee shop are all a combination of Chinese and western. Lycium barbarum latte, motherwort rose latte and hawthorn tangerine peel are all American, and these explosions can sell thousands of cups every day. Tongrentang launched Chinese medicine coffee to let more young people understand Chinese medicine in a "cross-border" way.

The slogan "Coffee with Lycium barbarum, you can get up early tomorrow" played by this specialty coffee shop is undoubtedly the best interpretation of Tongrentang's introduction of Chinese medicine coffee. The traditional Chinese medicine health catering experience store opened by Tongrentang, a century-old brand, launched coffee with Chinese herbal medicines, which became a punching point among online celebrities for a time.

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The mystery of coffee shop in Tongrentang

The mystery of Tongrentang Coffee Shop lies in the word "medicine", which was established by "Knowledge Health" (a new retail brand under Tongrentang Health Pharmaceutical Group) from 2065438 to July 2009. It can also be seen that the coffee and drinks launched by Tong Ren Tang still emphasize the old line of "Chinese medicine".

For example, Rhodiola Coconut, Beauty Licorice Red Pomelo Tea, Hawthorn Chenpi American, and New Herbal Lati, Siraitia grosvenorii American 2.0, etc. Prices range from 23 yuan to 38 yuan. According to CCTV's financial report, Chinese wolfberry latte, motherwort rose latte, hawthorn tangerine peel, American style and other explosions sell thousands of cups every day.

Different from other coffee shops, Ma Zhi Health Store has also launched a series of "healthy soups", which are several times more expensive than drinks, such as purple potato bird's nest 138 yuan for one person, avocado bird's nest for 328 yuan, and sea cucumber steamed brown rice 188 yuan. You need to make an appointment three days in advance for dinner. The cheapest old duck with Poria cocos, tangerine peel and coix seed stewed 48 yuan for one person.