Platform advantages:
1. Data Insight: Multi-dimensional data based on Sina. Com, Sina Weibo and Sina mobile phone, insight into user behavior.
2. Orientation accuracy: support orientation setting in six dimensions: resources, region, interest, age, gender and content.
3. High-quality resources: There are hundreds of resources in the core channel of Sina website, which support pictures, Flash and short links.
4. creative intelligence: ADbox, which helps small and medium-sized enterprises to display their enterprises and products 360 degrees.
5. Multidimensional data: the background provides statistical functions of six dimensions of data.
6. Effect payment: CPM and CPC bidding methods are adopted.
Advantageous industries: finance, games, e-commerce, automobiles, app, brands, study abroad, immigrant investment and tourism.
2. Netease has a way.
Advantages of the platform: ①. Native lead.
Tailor-made native mobile advertising space, refusing to be the same. The advertising effect is five times that of traditional banners.
A variety of styles show creativity
② Various styles coexist.
There are many forms of Zhixuan advertisements. Focus on customizing native advertising space, such as information flow, button diagram, discovery function bar, etc.
Search, Inheritance and Precise Delivery
(3) precision technology inheritance
There is a way to help advertisers maximize the advertising effect by analyzing and mining massive data, accurately positioning user needs and intelligently matching advertisements.
④ Massive and high-quality resources.
There is a media matrix, exclusive resources of Netease, and the original advertising space above 1000+ is introduced. Multi-media cross-terminal coverage realizes one-stop delivery of massive resources.
Advantage industries: education, e-commerce, child care, study abroad, games, app.
3. Phoenix Advertising
Advantages of the platform: Relying on the highest quality channel of Phoenix, Phoenix's new media assets have fully opened up Phoenix, mobile phone Phoenix, news client and video client, and a little consultation covers 95% of netizens in the country.
Advantage industries: e-commerce, finance, live broadcast, tools, automobiles, games, APP, etc.
4. Guangdian Communication
Advantages of the platform: ① The total number of users reached exceeds 800 million, and the average daily advertising exposure exceeds10 billion.
(2) Rely on Tencent's huge database and multi-dimensional visitor orientation technology to lock in active customers.
③ It has advanced real-time bidding (RTB) technology and comprehensive real-time data analysis function.
④ The unit price of advertising click is low.
Advantage industries: e-commerce, self-media, app, local life, o2o.
5. WeChat advertising
Advantageous industries: ①. Wechat has 938 million monthly active users, and the penetration rate of first-tier cities is 93%.
(2) Presented in the form of original content similar to friends, relying on the relationship chain of friends to form better communication through interaction.
(3) Intelligent exposure can effectively seize the advertising peak. Every day 12. 18, multiple advertisements are launched at the same time, and the exposure is intelligently distributed according to the advertisement quality.
4 Multi-dimensional targeted delivery, accurately reaching the target customers.
⑤. Grab big data support and accurately analyze the delivery effect.
Advantage industries: e-commerce, finance, automobiles, supermarkets, games, decoration, brands and local stores.
6. You Mei advertising
Advantages of the platform: the only "pure female" user runs through the whole physiological cycle of women, and her circle provides a platform for community communication and personalized recommendation to meet women's information needs. You Mei ranks first in the comprehensive data of the childcare industry, maintaining its absolute advantage. Is the largest service platform for women in China, with about 160 highly active female topic circle. Community users interact with more than 5 million posts every day, and the average daily page views exceed1.800 million times.
Advantage industries: brand, beauty, health care, slimming and shaping, maternal and child food, media self-promotion, photography, dentistry, education and training, etc.
7. Today's headline advertisement
Advantages of the platform: ①. Calculate the user's interest in 5 seconds and recommend news according to the interest intelligence.
(2) Accurately target advertisements, so that the budget spent by advertisers is value for money.
③ Flexible background operation and real-time data reporting.
(4) Accurately target advertisements, so that the budget spent by advertisers is value for money.
Today's headline advertisement is news, and news is advertisement.
Advantage industries: games, education, e-commerce
8. Bi Li Bi Li Advertising
Advantages of the platform: ①. The market is dominated by users in the Z era (1990-2009), with obvious secondary attributes.
② A considerable number of pug videos (86%). 204 "talented content creators" can stimulate users' * * * buzz, and the interaction level exceeds 65438+ million+.
Advantage industries: e-commerce APP, finance, education, cosmetics, make-up.
9.wifi master key advertisement
Advantages of the platform: WiFi Master Key is a free online platform based on the sharing economy model. In recent years, the number of users has developed rapidly and it has become one of the few products with 900 million users.
Advantage industries: e-commerce, games, app, education, entertainment.
10. Zhihu advertisement
Advantages of the platform: The user groups in Zhihu are characterized by knowledge-based middle class and quasi-middle class. Ta mostly lives in first-and second-tier cities, and their ages are different.
23-40 years old, bachelor degree or above, hoping to exchange professional knowledge, intelligence and skills for a decent life and social status.
Advantageous industries: The user groups in Zhihu are characterized by knowledge-based middle class and quasi-middle class, and most of them live in first-and second-tier cities.
23-40 years old, bachelor degree or above, hoping to exchange professional knowledge, intelligence and skills for a decent life and social status.
1 1. Momo advertisement
Platform advantages: the third largest mobile social platform in China, with 9,965,438+million monthly users, 9,965,438+million monthly users and over 300 million users.
Advantage industries: finance, games, medical beauty, investment promotion.
12. Baidu information flow
Advantages of the platform: recommendation+search engine, reaching netizens accurately, covering an estimated 95% of netizens. Accurate orientation, Baidu search engine+whole network data insight, accurately locate user needs.
Advantage industries: second-class e-commerce, financial loans, education.
13. Automatic and faster advertising
Advantages of the platform: ①. Short video traffic bonus period
② Multi-channel conversion, low cost: comment area and private letter customers have better conversion effect. The service fee charged by the video platform is better. "Old iron economy" user stickiness ⑤. The advertisements operated are permanently stored in the account and can be converted many times.
Advantage industries: acne, local wedding dresses, education, investment promotion, auto show Expo, games and finance.