Blending wine has disturbed the liquor market and made young people familiar with the word "blending". In fact, it was born decades ago, but the appearance of blended wine has historical reasons. In the early days of the founding of the People's Republic of China, there was a shortage of food, so the vodka brewing technology of the Soviet Union was introduced. The biggest feature of this technology is that it can make wine with cheap potatoes. Because this technology was successfully tested in Yantai at that time, it was also called "Yantai brewing operation"
However, the liquor produced by this process is not as strong as the traditional China liquor. To put it bluntly, there is no smell of alcohol, and China people are not used to drinking it. Later, some essence was added to this wine, which is the origin of blended wine. However, when the grain output came up in the later period, the blended wine was basically invisible.
However, the resurgence of blended liquor more than 20 years ago has to be attributed to the capital behind the liquor market. The biggest feature of blended wine is extremely low cost and extremely short production cycle, which is equivalent to large-scale breeding of pigs and chickens. Think about it, what will something so fast taste like? At that time, not only small wineries, but also many large wineries joined the production of blended wine. Why? Blending wine brings huge profits to capital.
However, this is not the point. The key point is that some "dirty" wineries and small workshops artificially add too much essence to the wine in order to make it thicker and more fragrant. More than 65,438+00 years ago, it was reported that more than 20 flavors were found in the blended wine of a winery. This amount is terrible to think about, and it can't hurt the human body.
Speaking of which, do you understand? Not to mention young people, even putty who has been drinking for many years is afraid of this blended wine. Young people who value health more avoid it. Plus, young people can't tell what wine is blended, so they simply don't drink it.
The quality of low-end liquor is worrying and the traditional taste is lost. Young people can't "enjoy" most of the low-end liquor on the market except the blended liquor mentioned above. This is even more complicated. Let's start with low-end wine. Even if this low-end wine is not blended wine, the process is too simple, and the processes such as fermentation and koji-making are simplified and then simplified. The final wine is extremely spicy, how can it have the soft and sweet taste of traditional liquor?
Such a low-end wine, even old drinkers can't drink it, let alone young people. Then someone asked, why does this low-end wine sell well? There is a simple reason. This low-end wine is cheap and there is no choice. Some alcoholics really have to drink this kind of wine. There is no way out. Thanks to the capital, this thing is too profitable.
Next is the mid-range wine. What is a mid-range wine? What is not cheap is brand wine, so what is brand wine? It's just that some famous brand wineries play Tai Chi and lend their own brands to middlemen for profit, and middlemen make their own wine through these so-called famous brands. This is brand wine. Brand wine has doubled its value because it has been labeled as a so-called famous brand.
The quality of this brand wine is worse than other low-end wines. The quality is almost negligible, but the price is outrageous. Many young people don't understand liquor and think it is a real brand-name liquor. What's the mood?
This kind of chaos is the profit-seeking capital behind the liquor market. The winery has benefited, and the middleman who makes brand liquor has earned a lot of money. It is these honest consumers who are injured. How can young people stand such grievances? Since the water in it is so deep, it is good to say that they will resolutely not drink it.
Finally, why is the price of high-end wine so high? Of course, this is also due to all kinds of profit-seeking capital. The cost of these wines is indeed a little high, but such a high price is definitely not normal. Liquor costs tens of dollars, and it costs 1000 yuan or more. Behind this is the hype of various capitals. To put it bluntly, high-end liquor is a gimmick.
Blended wine, middle and low-grade wine and high-grade wine are all filled with all kinds of greedy profit-seeking. When you think about it, these wines basically contain all the white wine. In this case, how can you make young people drink and how can you make young people fall in love with liquor?
Capital abruptly changed the traditional taste and cheap liquor into this appearance, which made many drinkers and wine lovers feel sad. However, capital is profit-seeking, and while drinkers are sad, the rest can only be helpless. Otherwise, what can we do?
The liquor market in China can still be supported by the post-60s and post-70s. Nowadays, young people are quite transparent. They don't drink liquor now, and they won't drink liquor in the future. It is hard to say whether China liquor will eventually die out.