Marketing major is a hot subject widely used in business field. Knowledge and skills involved in product promotion, market research, brand building and marketing planning. The training goal of marketing specialty is to train professionals with market analysis ability, innovative thinking and marketing management ability.

In the learning process of marketing major, students will learn market analysis and research methods, marketing planning and promotion, sales management, brand building, consumer behavior and other related knowledge. Students will understand the basic principles and methods of market operation, learn the skills of market trend and competition analysis, and formulate and implement marketing strategies.

Marketing major emphasizes the cultivation of practical ability, and students will carry out practical activities such as market research, promotion scheme design and sales skill training to exercise their operational and application ability. At the same time, cultivate students' team spirit and communication ability, so that they can cooperate in solving problems and achieving the same goal.

Marketing major is a major closely related to business development, which adapts to the demand of marketing talents in today's society. Graduates with marketing knowledge and skills can find employment opportunities in various industries. The development of marketing specialty is closely related to the development of social economy. With the intensification of market competition and the diversification of consumer demand, the demand for marketing specialty is increasing.

Development and application fields of marketing specialty

1. Students majoring in marketing have the ability of brand building and marketing. They can engage in brand planning, marketing, advertising media and other related work to help enterprises establish and promote brand image. With the development of Internet and digital technology, digital marketing and e-commerce have become an important part of the marketing field.

2. Students majoring in marketing have the ability of market research and data analysis. They can engage in market research, customer analysis and market consultation in market research companies, consulting companies and other institutions. They can engage in sales and customer service in the sales team and customer relationship management department, and realize the sales of products and services through communication and cooperation with customers.