At the same time, the company promised to immediately correct false propaganda, and immediately stop production and rectification and stop sales of Midea Rice Cooker Company. The relevant person in charge of Midea Rice Cooker Company has been suspended due to poor management. For consumers who have already bought purple casserole, Midea Life Electrical Appliances Division promises: "In accordance with relevant state regulations, set up return points in national shopping malls and after-sales service outlets to accept consumers' returns, and set up consumer consultation and handling hotlines. Midea's company also said that according to the test report of the National Quality Inspection Center for Ceramics, Plumbing and Bathroom Products, Midea's purple clay pot liner and purple clay pot cover are harmless, so please don't panic.
20 10 On May 24th, Midea was completely removed from the shelves by Zisha Gate and Zisha Pot in Jiuyang.
On May 24, 2065438+00, the reporter visited and found that Midea and Jiuyang brand purple clay pots disappeared in major shopping malls in Guangzhou overnight, and all of them were removed from the shelves. Midea Life Electrical Appliances Division apologized to consumers for this, saying that it had stopped selling related products and accepted consumer returns. The exquisite teapot, which has been claimed to be made of pure purple sand and beneficial to health, is actually made of ordinary clay and colored with chemicals! A few days ago, CCTV's Weekly Quality Report exposed the teapot scam of Midea and other brands.
20 10 responded to "Zisha Gate" on May 25th: Midea apologized, but Jiuyang denied it.
2065 438+00. 5. 25 New Culture News (Jilin) and Midea have different attitudes towards apology. Before the deadline of this newspaper yesterday, Jiuyang had not made clear the issue of returning goods. "Our teapot has passed 3C certification ... The relevant personnel of the company are investigating, and it is not clear why the store was withdrawn." Yesterday, when the reporter consulted Jiuyang as a consumer, he got such an answer. The staff of its customer service hotline also said that Jiuyang teapot is a pure natural purple sand container, and the product has no quality problems.
Yili: Raw mud itself does not produce colorant.
Reporter Deng Jiangbo visited a number of supermarket chains and home appliance stores in Foshan Chancheng Oriental Plaza and Zumiao Road and found that in addition to beauty, there are brands such as Yili, Supor and Yimei, among which Yili has the largest number and the richest variety. It is worth noting that these pots and pans are almost invariably labeled as "purple sand" and "natural". In addition, a product named "Zijin Huo Feng Liner" first exposed by the media also appeared on the container of "Yili". Midea brand purple clay pot has disappeared, and the above brands are still selling normally.
"When can Yili return the goods?" Last night, Mr. Li bought a model K SC38-L "Yili" brand purple sand fast cooker in a large supermarket in Oriental Plaza, Chancheng. Before I could use it, I saw the news of the exquisite teapot "Zisha Gate". Yesterday morning, Mr. Li went to the supermarket to return the goods but was told that he could not return them. Subsequently, Nandu reporter called Yili's customer service hotline as a consumer, and the wiring staff said that many consumers had consulted. At present, the top management is in a meeting, and an announcement will be made on this matter in the near future. Two enterprises producing purple clay pots in Foshan (Yili and Tang Ran) said in an interview yesterday that the raw mud of purple clay liners used by the enterprises are all produced by the enterprises themselves, and the supervision is strictly controlled, so there is no chemical colorant added.
"Zisha Gate" pierces the unspoken rules of the industry, and there is no national standard enterprise "being the master"
2010 May 26, 08: 06: 35 Source: Guangzhou Daily On the morning of May 25, the home appliance area of a large shopping mall in Tianhe was replaced by other products. A middle-aged man (left) came early in the morning, holding three purple clay pots to return. The salesman told him that the purple clay pot was being tested and it would take some time to get the results. During the week-long visit, the reporter didn't see any brand of teapot.
Recently, the news about teapot exploded in the society like a blockbuster. The relevant person in charge of Foshan Quality Supervision Bureau met with this reporter and responded that the "Zishamen" incident broke the unspoken rules of the industry. The reporter further investigated and found that in fact, not only the teapot, but also the purple sand tea set used to make tea is mixed. Experts pointed out that the price of purple sand teapot on the market is lower than 100 yuan, and the content of purple sand is very small, which basically has no effect. For purple sand itself, there is no quantitative composition standard, and it is impossible to distinguish between true and false through inspection. Wu Xinle, deputy director of Foshan Quality Supervision Bureau, said that Midea has always attached great importance to scientific research and product quality, but judging from this incident, there are still problems in its management of subordinates. He analyzed that from this incident, the teapot does not contain purple sand, and the raw materials used are not purple sand at all. This may be a "hidden rule" in the industry, and major teapot manufacturers are well aware of this. Because if the teapot produced by other manufacturers is made of purple sand, and the beautiful products are not made of purple sand, then the prices of other manufacturers' products will inevitably be much higher, and it will inevitably expose the fraud of beauty, because there is a supervision mechanism between peers. But in any case, this can't be a reason for enterprises to cheat consumers.
Wu Xinle, deputy director, said that so far, there is no national standard or even relevant industry standard in China, whether it is teapot or teapot series products. Because there is no reference standard, Midea's purple clay pot products can only be "watered" in publicity to expand publicity. Even in Jiangsu and Zhejiang provinces where teapot products are produced, there is no identification standard for teapot. "There is no national standard for teapot now. Finally, no one can tell whether the rice cooker made of mud with purple sand content can be called purple casserole. " Wu Xinle also said that the Foshan Municipal Bureau of Quality Supervision attached great importance to the fraud incident of the beautiful purple clay pot, and has reminded all subordinate units to pay close attention to public complaints. Recently, Foshan will also carry out spot checks on similar "teapot" products throughout the city. 2010 May 27 05:29 Daily Business Daily: According to industry analysis, Zisha electrical products have long lacked effective industry standards and third-party supervision. The "Zisha Gate" incident will not only have a huge impact on the Zisha electrical appliance industry, but may even trigger consumers' trust in the entire small household appliance industry.
Under the psychology of Machiavellian, "clay" collectively became "purple sand"
Obviously, it is made of clay. Why do manufacturers promote it as "natural purple sand", "iron-rich purple sand" and "health purple sand"? On the one hand, the concept of "purple sand" is deeply rooted in people's hearts but there is no industry standard. Since 2000, when the country banned Yixing Zisha Mine, which was almost exhausted, the price of Zisha products has risen sharply, but there is no common industry standard for what Zisha is. The raw materials of many purple sand products on the market are clay similar to purple sand mud, which has almost become a tacit "hidden rule" of the whole industry. On the other hand, firing pottery and making porcelain is one of the oldest traditional techniques in China. As long as the quality of ceramics used in the inner container of teapot is strictly controlled in the production process, it is harmless to human body. Coupled with mature pottery technology, manufacturers can easily color according to customer needs, making it possible to publicize various concepts of "purple sand". More importantly, compared with "mud lining", the concept of "purple sand" is obviously more upscale and more publicity stunt. Driven by this "tricky" propaganda psychology, all kinds of rice cookers with clay liners collectively turned into purple sand appliances.
"The Zisha Gate incident has another advantage. Objectively, it will let consumers dispel the doubts of the past and re-understand the soup pot of clay pots. " Huang Zhenxiong, consultant of Chaozhou Ceramic Industry Association of Guangdong Province, said. Author: Cheng Xinghuan Sun Jing Release Time: 20 10-05-30 09:54:06 Source: Jinyang Net-Yangcheng Evening News.
Midea, which once promised to return goods without invoices, changed its mouth on the afternoon of the 27th. When the reporter was entrusted by the consumer to return the goods, he got the answer that he would not return the goods without an invoice. After Midea's purple clay pot was exposed by CCTV, Midea once promised to return it completely. As long as it is a beautiful purple clay pot, you can return it whether you keep the original invoice or not. However, Midea has adjusted the return plan yesterday afternoon, saying that only if you have the original invoice and bring a copy of your ID card can you return the goods at the original point of purchase. The staff of Midea Life Electrical Appliances After-sales Service Center told the reporter that around 4 pm on the 28th, Midea Company issued a notice saying that Midea's purple clay pot was appraised as non-toxic and harmless by the state authorities, so a new return regulation was issued. Customers who buy beautiful purple clay pots must hold a formal invoice or computer receipt, and the invoice date is within one year, that is, after May 27, 2009 (including May 27), before they can apply for a return at the store or after-sales point. For the "national authority" of Midea, the staff called it the General Administration of Quality Supervision, Inspection and Quarantine of Guangdong Province. According to the new test report made by the General Administration of Quality Supervision, Inspection and Quarantine, Midea's purple casserole was identified as non-toxic and harmless, conforming to 3C certification and Food Safety Law, and it can be safely used. When the reporter called the Guangdong Provincial Quality Supervision Bureau for verification, the provincial quality inspection department denied this statement and said that it could not be the information released by the United States. However, the provincial quality inspection department did not deny that it was already doing relevant work. In the way of treating consumers in the United States, media reports have become "inappropriate" reports. "It is to promote ordinary ceramic pots as natural purple sand." But when the reporter questioned "Because the pot is written with purple sand, the purple casserole was obviously bought, how did it suddenly become an ordinary ceramic pot?" The staff only vaguely stated that Midea would stop producing products involved in "improper" publicity and stop selling and recycling "to correct improper publicity."