First of all, people pay more and more attention to health. With people's living standards and quality of life getting higher and higher, more and more people put forward higher and higher requirements for water quality. Most of the drinking water in cities now is tap water. Although natural water has certain safety, water pollution, factory pollution, water pipeline pollution, water storage tank pollution and other problems frequently occur, and tap water is difficult to reassure people who pursue quality of life.
Secondly, the water purifier is not expensive and everyone can afford it. In recent years, with the steady rise of people's income, the per capita consumption level is also constantly improving. People spend less and less on catering and more and more on other consumer goods. As an ordinary consumer-grade appliance, household water purifiers can be bought for thousands of dollars, both in urban and rural areas.
Is the household water purifier business easy to do?
Third, at present, the penetration rate of domestic household water purifiers is not high, and there is a broad market space to be tapped. According to the statistics of relevant institutions, the sales of water purifiers in China in 20 16 was about 20.3 billion yuan, and the sales growth rate was above 20%. The penetration rate of water purifiers in developed countries is generally above 80%, while the current penetration rate in China is only about 5%. It can be seen that the market potential of household water purifiers is huge, and whoever can occupy this market first will succeed.
Is the household water purifier business easy to do? There is no doubt that the market prospect of household water purifiers is very bright. At present, the penetration rate of water purifiers in China is very low, but with people's attention to health and the improvement of consumption level, the demand for household water purifiers will increase, so entrepreneurs can enter this industry to start businesses and seize business opportunities.