1. Business model: Rich Dad Haizhou Ginseng Chicken Soup adopts the direct mode, that is, it is directly operated and managed by the brand, rather than being authorized to other operators by joining. Direct selling mode is beneficial for brands to better control product quality and service standards and maintain brand image.

2. Uniqueness: As a distinctive traditional Korean restaurant, rich dad ginseng chicken soup is difficult to copy and transplant. Brands want to maintain this uniqueness to ensure that consumers can get a consistent experience when tasting food, so brands are not franchisees.