At first, Li Zongen explained his concept of Web 3.0: Web 3.0 is dedicated to changing the monotony of existing advertisements, and then uses knowledge and entertainment content to guide consumers' consumption behavior in real life. At the same time, study and analyze the consumer behavior in the future virtual world. When Li Zongen finished the product concept, judge Shi Yuzhu said he didn't understand. He felt that Li Zongen's speech did not conform to the listening habits of Chinese people, and Ma Yun, who was sitting next to him, also said that he could not understand it. But according to the current situation, Ma Yun is obviously "lying". Because at that time, Ma Yun made a real product that used big data to analyze consumers' consumption habits.