Operating cost of 1. platform. The fund-raising platform also needs operating costs, including investment in website maintenance, customer service personnel and marketing. The extraction of the platform can compensate part of the operating costs.
2. The platform is profitable. As a platform for commercial operation, profit is also one of its considerations. Appropriate extraction can bring some profits and drive the development of the platform.
3. Promote the success of the action. The platform will formulate differentiated extraction rules for different types or stages of crowdfunding activities. Appropriate drawing can sometimes make the platform more actively promote some crowdfunding projects and promote them to achieve their goals.
4. Prevent legal risks. As a third-party platform, if there are legal disputes or financial problems in the project, the platform will also bear certain risks. A certain percentage of the draw can balance the related risks.
Specifically, different fundraising platforms and different types of crowdfunding projects will have different expenses for extraction or promotion. Mainly in the following aspects:
1. Platform foundation extraction: generally ranging from 5- 10%, used to pay the basic operating cost of the platform.
2. Peak draw: for the part whose fund-raising amount exceeds the platform benchmark, an extra draw will be made, generally 3-6%.
3. Selection of specific projects: The platform will actively promote some specific types or stages of projects, which can reach 10% or higher.
4. Over-raised bonus draw: If the actual fundraising exceeds the project goal, the platform will also charge a certain percentage of extra draw for the over-raised part to encourage the project to set higher goals.
5. Other promotion expenses: In addition to drawing, some platforms or projects will require other promotion expenses for the marketing and promotion of the project inside and outside the platform.
Therefore, in general, the fund-raising platform will charge a certain degree of promotion fee or drawing fee, which is mainly due to the operating cost of the platform, profit considerations and the success of the project. Different platforms and projects have different charging methods and standards. This is a factor that crowdfunding people need to consider comprehensively when choosing platforms and formulating plans.