In order to ensure the success of the activity, it is necessary to make an activity plan in advance. The activity plan is a written plan of the activity, which has the characteristics of clear content and clear steps. What are the format and requirements of the activity plan? The following is the theme scheme (generally 5 articles) of May Day activities in the beauty shop that I carefully arranged. Welcome to read, and I hope you will like it.
Theme Scheme of May Day Activities in Beauty Shop 1 Purpose:
1, a stable old customer
2. Develop new customers
3. Improve the popularity of xx beauty salon in this area.
Activity time:
April 20th (Promotion time: April 20th-May 1)
Activity flow:
First, invite guests.
Please bring more than two friends to our regular customers. (4. 15-4. 19)
Second, the meeting process
( 18:30——2 1:00)
The host declared the party open.
2) The beautician performed "Grateful Heart".
3) The boss's representative made a thank-you speech.
4) Award A: Thank you for giving the greatest support to xx beauty salon in 20xx, especially giving xxx, a loyal friend with the highest consumption; All new and old customers of xx beauty salon have a beautiful gift xx (please pick it up at xx beauty salon the next day).
5) customer representative's speech (about the beauty salon's good service, good product effect, good boss, favorite beautician and the happiness and help he got in the beauty salon) >).
6) President of XX Association solemnly recommended XX products.
7)xx Beauty Salon 5. 1 Promotion (underwear will be given priority to those who deposit on the spot in 300 yuan) A Please ask beauticians to lobby customers for promotion.
9) Announce the promotion time. Welcome to xx Beauty Salon for consultation.
10) performed a dance and announced the end of the party.
Three. Promotion (4.20-5.7)
The company's beauty guide stayed in the store for 3 days, fully promoting beauty salons and promoting consumption.
Fourth, the work that beauty salons must do
1. Accurately count the number of customers, and issue invitations to ensure the number of participants (this work must be completed before 15, and 16 and 17 will send invitations during the day to inform the company).
2. Arrange the venue (stereo, seats, bowls, banners, balloons, etc.). ), prepare fruits, cakes and prizes by renting venues (restaurants in the OK hall are ok, depending on the actual number of people). Attachment: Who will the prize be given to:
1)20xx Two friends with the highest consumption and the greatest support are worth 200-300 yuan (on-site award)
2) New and old customers give gifts worth 5- 10 yuan (go to the beauty salon within three days after the meeting).
3. Print the activity plan of 5. 1 and shoot the activity plan on the spot (or advertise on TV).
4. The boss prepares a speech (mainly a thank-you speech. You can cite examples, for example, you have established a good relationship with those guests, tell them and share it with you. Get ready before 18 and be familiar with the speech).
5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss and can talk about the good service of the beauty salon, the effect of xx products, the boss's good, his favorite beautician and the happiness he got in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).
6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed before 19).
7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.
8. Performance (find two people to make sure they are ready before 19).
Theme of May Day Activities in Beauty Shop Scheme II Activity Theme:
May, the perfect holiday.
Activity time:
20xx may 1 day to may 7.
Activity content:
1, opening ceremony gift package, infinite surprise
2, the opening time, race against time
3, the perfect price, you can choose.
Note: All the following activities are limited to the promotion during the May Day activities.
1, opening ceremony gift package, infinite surprise
I believe that all women's daily homework is to take good care of their skin, and during May Day, beauty salon franchise stores hereby launch some beauty packages to adapt to seasonal and climate changes, so as to care for their skin reasonably and reduce the harm caused by seasonal changes. The second package can only enjoy the benefits and services of this activity during May Day.
May 1 "May Day Labor Meal" Meridian Weight Loss Series
May 2nd, "Opening Chief Meal" hydrating care series
May 3 rd "Have a good meal" anti-allergy nursing series
May 4th "Fashion Youth Meal" Nutrition Care Series
May 5th "Youth Flying Meal" Whitening Care Series
May 6th "Happy Fun" Leisure Care Series
On May 7th, "Guixin Meal" Tonifying Spleen and Stomach Series
2, the opening time, race against time
The essence is to snap up. It is suggested to snap up products, suits and courses at 8: 00-9: 00 in the morning, 14: 00- 15: 00 in the afternoon and 20: 30-2 1: 30 in the evening, which is practical and unique and can make consumers consume.
3, the perfect price, you can choose.
In order to enhance the popularity of beauty salons, on May 6th, before the end of the long holiday, a post-promotion preheating was carried out, and an auction of beauty products was set up in the field, with a 20% discount.
Theme Scheme 3 of May Day Activities in Beauty Shop Promotion Theme:
Spring and summer change seasons, and May Day is a gift.
Activity purpose:
1, use low-priced goods to make profits and expand new customers.
2. Strengthening emotional communication with customers can also cultivate customer loyalty.
3. Promote the growth of the staged performance of beauty salons.
The main content of the activity
1. always brings new discounts. During the activity, both old customers and new customers can enjoy a 30% discount, and old customers can also get a free facial hydration project.
2. Two or more new customers travel together. During the activity, if two new customers come with them, they can enjoy a 20% discount on beauty salon products and a 30% discount on articles. When three people walk together, they can enjoy a 7.5% discount on products and a 6.5% discount on articles in the beauty salon. Four people go together, the product is 30% off, and the project is 60% off. If there are five or more people traveling with you, you can enjoy a 60% discount on beauty salon products and a 50% discount on items.
3. Limited summer season cards. Only during the activity can you buy a limited membership card of summer beauty salon. The season card includes summer sunscreen repair, body whitening, deep hydration, oil control, acne and other projects. And I will give you a bottle of summer sunscreen to make you white and tender all summer.
4. sweepstakes. During any activity, if you spend 588 yuan in the beauty salon, you can participate in the activities of the beauty salon's lucky turntable. The turntable includes beauty products, cash coupons and even a free half-year card reward!
Precautions for activities:
1. Holding an event requires a perfect plan. Therefore, during the activity, all employees are required to participate in the beauty salon activity planning and brainstorm. Or divide into several groups and plan activities from different directions.
2. Whether the activity is done well is closely related to publicity. So, one week before the event, you can tell your customers through some interactive platforms in the beauty salon that the May Day promotion is coming crazy. Then the LED mobile phone subtitles or banners at the door of the store introduce the promotion activities of the beauty salon. During the activity, a single coupon will be distributed along the street to inform new and old customers around.
3. Activity rewards. Set goals and tasks for beauticians, and what are the rewards for completing and exceeding the activity goals? If not, there will be a penalty, but this penalty will be announced after the event, giving beauticians some pressure and suspense and improving their work enthusiasm.
Theme Scheme of May Day Activities in Beauty Shop 4 I. Card Opening Promotion
Card opening promotion is the basic promotion means of beauty salons, and it has also become one of the main promotion means of beauty salons. There are various forms of card opening, such as: monthly card, season card and year card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc.
Usage: In order to stabilize loyal old customers, beauty salons enjoy certain discounts on the amount of promotional cards for customers during the period of customer care, that is, the monthly card fee is lower than the single consumption, and the total annual card consumption is lower than that of the monthly card. Customers can also enjoy certain discounts and concessions when purchasing products and enjoy various preferential items of beauty salons.
Second, discount promotion.
Discount has always been an important means of trade promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.
Usage: Discount promotion is the most commonly used promotion method in beauty salons. In view of this promotion method, beauty salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.
Third, free trial promotion.
Free sample fitting promotion is a promotion method launched by beauty salons to attract new customers or develop new projects, so that customers can feel the consumption first.
Usage: Beauty salons gather customers with certain needs and try them out for free in a given time, so that customers can experience the effect of cultivating customers to become main customers first. Then do the next free trial and enter the next cycle.
Fourth, the promotion of consumer dividends.
Consumption points are a method adopted by beauty salons to give back to old customers, so that old customers can get some gifts from beauty salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort.
V. Warm promotion of "SMS"
"SMS" can be said to be a hot topic now, and it has rapidly risen from a interpersonal communication tool to a marketing upstart. Merchants are interested in the characteristics of large coverage of short messages, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on.
Theme scheme of May Day activities in beauty shop 5 I. Theme of activities:
"Colorful May Day, Create Beautiful Oneself"
Second, the date of the incident:
29 April -5 May
Third, the purpose of the activity:
1. Use May Day activities to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;
2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;
3. Make customers feel good and enhance the brand image of beauty salons and products.
Four. Activities:
An activity
Surprise 1: every day before 3, as low as 5. 1 discount.
For beauty, the top 3 customers can enjoy a discount of 5. 1% if they consume the original xxx whitening set in 380 yuan every day during the activity.
Surprise 2: If you spend more than 288 yuan, you will get a 80 yuan voucher.
Surprise 3: Trade in the old for the new
Customers can take the old cosmetics to the beauty salon for a new one, or change the course of skin care. Regardless of whether the old cosmetics are unsealed (advocating safe skin care, we destroy them on the spot), the beauty salon's decision is mainly to achieve a sensational effect.
Activity 2
Offer 1: During the three-day May Day holiday, former 10 customers can enjoy a 30% discount on projects and a 20% discount on products.
Offer 2: If you spend money in 88 yuan, you will get a voucher with a face value of 18 yuan; if you spend money in 480 yuan, you will get a voucher with a face value of 158 yuan.
Option 3: Add "5 1 yuan" = "88 yuan".
In these seven days, if the consumption exceeds 168, you can add 5 1 yuan to buy the original price of 88 yuan products.
Verb (abbreviation of verb) activity content
1, friendship makes beauty copy, popularity makes beauty upgrade.
A woman with friends is the most attractive, and your good popularity will make youth last forever. Every guest customer brought in during the activity can get 300 yuan Nutrition and Skin Care once for free. In order to expand the word-of-mouth publicity of our beauty salon, during the festival, every customer who brings us 1 guest can get a box of eye lines removal, customers who bring 3 guests can get a set of water power, and customers who bring 5 guests can get a voucher of 1, 000 yuan.
2. The five-in-one project package {face +spa+ eyes+neck+ovary} is worth 588 yuan, and you can enjoy 5 1 yuan on May Day!
3, happy shopping, surprise return
(1) Send a fashionable anti-ultraviolet sunshade when shopping in 380 yuan;
(2) Give a set of ladies' pajamas when shopping in 580 yuan;
(3) Give a brand-name fashion handbag to 580 yuan when shopping is over1.
(4) Give a home dishwasher when the shopping is over 2,800 yuan.