Which crispy rice dish do you want to play on the public screen? The anchor gives priority to explaining and putting it in. The family members who take photos pay attention to the anchor, and the anchor brings welfare snacks and snacks to the family members every day, and then introduces the taste of crispy rice and tries it.

Tmall food live broadcast with goods

1, opening party

The opening of the live broadcast is a very key link.

Five minutes before the live broadcast, the anchor needs to welcome users to the live broadcast room to promote the atmosphere of the live broadcast room and quickly attract more popularity.

The easiest way to stimulate the atmosphere is to hold a live lottery at the beginning of the live broadcast.

This is also a common live broadcast technique of Viya. Basically, every time the live broadcast starts, she will draw a lottery first.

Voice sharing:

Welcome friends to watch my live broadcast today. This live broadcast has prepared many surprises for everyone!

Welcome the babies to my live room to watch the live broadcast. Before it's too late, accept the prize first!

2. Exclusive title

In the live broadcast, the use of exclusive titles can narrow the distance between users and create a relaxed and friendly consumption atmosphere.

Babies and sisters are common names. You can also give them a special name according to the characteristics of their live user groups. For example, Li Jiaqi often says, Well, come on!

3. Focus on analysis

This part mainly introduces the goods with the belt. Don't talk nonsense when introducing goods. Describe the selling points, experiences and highlights of the product, so that users can feel useful and buy it.

Word examples:

Qi family especially likes it, so does the team, and colleagues have it at home (worth buying)

If you drink beer, put one in. Good beer (cost-effective, more ways to eat).

Prices of new products and new early adopters (price comparison)

His preserved fruit has always been exquisite, with good bones and large flesh (bright spot)

The pulp is fresh, not very air-dried, sweet and sour.

You will all like it very much (for a wide range of people)

In this case, you may need to have a certain accumulation, or imitate, and form your own style later, so as to promote order well.

Step 4 give a discount

In the live broadcast, the anchor must maintain high enthusiasm when introducing product coupons, creating a feeling that buying is earning, and not buying is losing.

Here, I will share with you two live broadcasts with goods:

The first is the original price comparison. Some goods may have no other gifts, only discounts based on the original price. Then for this product, the anchor's focus is on the preferential comparison between the original price and the current price.

At the same time, it emphasizes the highlights of the goods, so that users can understand that it is very worthwhile to buy at this price.

The second is to emphasize extra gifts. Some goods have low preferential prices, but there are extra gifts, which the anchor needs to emphasize. For example:

Today, this product, in my studio, used to be 199 yuan, but now it only needs 169 yuan. In addition, I will give you a 30ml spray, which is definitely the most cost-effective!

5. Consumer commitment

Now users pay attention not only to price, but also to quality. The anchor gives appropriate promises before guiding the transaction, which can enhance the consumer trust of users and improve the transaction rate.

Word examples:

This product is for personal use. I usually use it myself.

I brought this snack on my last trip. My mother thought it was delicious after eating it and kept asking me to buy more.

This product can be returned for seven days without reason, and there is freight insurance, so don't worry. You can always consult customer service if you have any questions.

6. Countdown to placing an order

In the process of finally guiding the transaction, the user's consumption desire is stimulated again through the countdown.

At the same time, the promotion activities are re-emphasized, including limited-time concessions, gifts for top orders, random free orders and so on.

Word examples:

The countdown is still 1 minute. Oh, are you ready? The top 600 friends can get a gift package of xx! It's really once a year, and it's really regrettable not to buy it.