However, under the situation of escalating consumer demand and increasingly fierce market competition, the hot spring industry will be reshuffled, and a large number of hot spring resorts with small scale, weak funds, single function and backward facilities will be integrated. Large-scale, comprehensive and compound "hot spring resort" will become the mainstream mode of hot spring leisure market, and hot springs will move from "single use era" to "comprehensive development era", which is the inevitable choice of the market. The main reasons are as follows.
First of all, from the perspective of land development, the development of large-scale hot spring resorts requires large-scale capital investment. It is obviously impossible to realize the rapid return and maximum value of land development only by developing hot spring bath products. The interaction between hot springs and real estate is an inevitable choice. In addition, the concept of "leisure health real estate" can effectively enhance the added value of real estate and increase the return on development (but the real estate of hot spring concept is expensive), so it should be combined with real estate development.
Secondly, from the perspective of consumption demand, the consumption demand of wealthy people for hot springs is not limited to the level of "single bath", but requires to meet their all-round, multi-level and all-round leisure consumption demand of "health care, leisure and entertainment, business meetings and leisure vacations", which leads to the gradual loss of market competitiveness and the urgent need for transformation and upgrading, which also directly accelerates the transformation and upgrading of hot springs from "single use"