As the steward of private domain, literary enterprises are not allowed to reprint enterprises as private domains without authorization. In addition to strengthening user contact and improving user viscosity, the ultimate goal is marketing transformation. Good marketing activities can often generate a large number of orders in a short time and quickly increase sales. So what are the private domain traffic marketing cases? How to do accurate private domain traffic marketing? Let's share it with you today! Handu Yishe-Revitalizing the Fan Economy Since the establishment of 12, Handu Yishe has taken fast innovation, high cost performance and Han Feng as its core competitiveness, and won the first place in the sales of Internet clothing brands on various e-commerce platforms for many times, and the target consumer groups are younger. The brand has grasped the characteristics of young people following the trend, falling in love with the Internet and following KOL, and signed contracts with a large number of Korean online celebrities. These online celebrities share their daily brand wear on social platforms, attract target people to pay attention to the brand, and take the initiative to enter the private domain traffic pool. After users enter the private domain traffic pool, Handu Yishe creates enterprise micro-numbers with network celebrities as characters, shares information such as clothes, life and welfare in the circle of friends, interacts with users, and uses the "private domain planting grass +KOL effect" to stimulate users to buy the same paragraph and further consume. In addition, Handu Yishe has also established a good thing sharing group for old users, with perfect SOPs, including fixed Monday games, daily punching, Thursday membership day, wearing good things to share, and non-fixed new product demo activities. Through frequent community content output and community activities, we can improve the arrival rate of users and cultivate their buying habits, so as to achieve the purpose of marketing transformation. However, when we need to manage multiple WeChat groups at the same time and take into account the operation of the circle of friends, it is inevitable that there will be omissions. At this time, you can use the SOP function of English parrot enterprise service to set the content and sending time of the community/circle of friends in advance, reminding the responsible employees to send with one click, which is convenient and efficient. Luckin Coffee-Refined operation of the community Through the initial crazy fission, Luckin Coffee has accumulated a huge amount of private domain traffic, but the refined operation of the later community is the secret of Luckin Coffee's standing. Ruixing has the QR code of the welfare group in the cashier of almost all stores to guide the store traffic into the private community as much as possible. Unlike direct group building, Luckin Coffee chooses to build groups by stores. After the user adds Lucky, the chief welfare officer, the system will recommend the WeChat group of nearby stores according to the geographical location, thus greatly improving the possibility of community users going to the store for secondary consumption. Compared with the ordinary group, the store group not only makes the group users have a sense of regional belonging, but also has more topics to talk about, which is also convenient for users to go back to the store online. The function of locating into the group supports three types of regional division: administrative division, coordinate point radius division and irregular polygon division, which meets various needs and can be selected as needed. You can also limit the number of group additions to prevent the water army or friends from mixing with large-scale powder explosions. Users can automatically receive 4.8% discount coupons when they join the group, which will stimulate users to complete their first purchase, and retain users through community benefits such as Friday carnival day and randomly triggering 3.8% discount coupons. As the consumer groups of Luckin Coffee are generally office workers, welfare officials will push full coupons or reduce coupons on working days (10:00, 14:00, 19:00-2 1:00) on time, so as to accurately grasp customers' needs and awaken their desire for consumption. Xibei Xiaomian Village-During the popular period of refined operation of users, the catering industry was very depressed, and the performance of many restaurants fell sharply or even closed down. However, according to statistics, during the epidemic period, the online income of Xibeixiaomian Village (hereinafter referred to as "Xibei") accounted for more than 80% of the total income. In addition to the take-away platform, the contribution of private domain transformation can not be underestimated. First of all, Xibei integrates fans accumulated on various platforms into enterprise WeChat, and publishes new dishes, discounts and exclusive activities through communities and friends circle to stimulate users' consumption. More specifically, Xibei also provides 1 to 1 take-away service for private users, including purchasing ingredients and delivering meals, putting the user experience first.