Current location - Health Preservation Learning Network - Health preserving class - The Brand Story of Beijing Tongrentang (Group) Co., Ltd.
The Brand Story of Beijing Tongrentang (Group) Co., Ltd.
1. Le is the 26th generation descendant of Le family, and moved from Ningbo to Beijing when the capital was moved in Yongle period of Ming Dynasty. Cai Liang is a doctor named Bell. He practices medicine and sells medicines in various streets. After coming to Beijing, he still engaged in this profession. He married and gave birth to Yang, and then settled in Beijing. Music is the ancestor of Beijing Leshi.

2. Old Song Ting inherited the mantle of his father, Dr. Bell, and in order to meet the medical needs of big cities, he began to learn classic theories of Chinese medicine and works on prescriptions. Broaden knowledge and change to orthodox Chinese medicine.

3. After two generations of struggle, it was passed on to the fourth generation, and Le Xianyang became an official of Qingtai Hospital in Qing Dynasty, with the title of respecting jade. "He was appointed as an official of Deng's Langzhongtai Hospital, and Wen was appointed as a gift from Dr. Zhongxian." Ended the career of Dr. Zhong on Lezu.

4. Le Xianyang devoted his life to prescriptions and studied the way of integration. He has a deep understanding and rich knowledge, experience and conditions.

5. In the eighth year of Kangxi (1669), Tongrentang Pharmacy was founded, the name of which was drawn up by Le Xianyang himself, and a plaque of Tongrentang was erected. Therefore, the eighth year of Kangxi should be the time when Tong Ren Tang originated, and Le Xianyang was the ancestor of Tong Ren Tang in Beijing.

6. 1688 (twenty-seventh year of Emperor Kangxi of Qing Dynasty) celebrated his death. His son Le Feng Ming followed his father's instructions and continued his ancestral business. In the 40th year of Kangxi (1702), a Tongrentang drugstore was opened in the south of Dashilan Road outside Qianmen, Beijing, and it was put forward that "after observing the elbow, you must distinguish the real estate. Although the processing is complicated, you must not save labor. Although the taste is expensive, you must not reduce material resources. " Establish strict prescription selection, dosage, ratio and process specification for drug production in Tongrentang. Quickly establish a good reputation at all levels of society.

7. Since the establishment of Beijing Tongrentang, a generation of famous ministers have enjoyed a high reputation for 300 years, which is really a miracle in the history of medicine. Twelve years of Tongzhi (1873), Du Men Bian by Yang Jingting and Guangxu Sixteen Years (1890), and Chao Shi Cong Za by Li Hong all contain articles about Tongrentang's manufacture and sale of Ping An Pills and Tiger Bone Wine, which are called 100-200 old shops, and they are genuine.

8. Tongrentang has an outstanding reputation at home and abroad and has set up a golden signboard. The advantage lies in encouraging some greedy people to set up shops to pretend to be "Tongren" shops, or making fake drugs to sell under false names, thus disrupting the market. In March of the second year of Xianfeng (1852), a case occurred in which the Tai brothers sold counterfeit drugs under the name of Tong Ren Tang.

9. Tongrentang won the appreciation of the imperial court for its remarkable dispensing efficacy and growing reputation shortly after its establishment. Appointed by the emperor, Tongrentang offered medicines needed by Imperial Medicine Hall and made all kinds of Chinese patent medicines needed by the imperial court. So Tongrentang undertook the royal mission of offering medicine to the court, which is the so-called official medicine.

10. The 13th year of Guangxu (1887) was the second time for Empress Dowager Cixi, 53, to attend politics. Li Feng, the eunuch in charge, was ordered by Empress Dowager Cixi to let the imperial court go beyond the Royal Pharmacy Bureau and order Ruyi Changsheng wine directly from Tong Ren Tang for Cixi to drink.

1 1. During the Qing Dynasty, Tongrentang enjoyed certain feudal privileges because it was dedicated to royal pharmacies. Therefore, it has unparalleled advantages in the management of the same industry. The most important thing is to get the official bank in advance and raise the drug price. This not only helped Tongrentang survive the crisis of drug management, but also allowed Tongrentang to use these two privileges to gradually get rich.

12. Qianlong died in the fifteenth year (1750), and his wife Zhang assisted his eldest son Zheng to take charge of Tongrentang and undertake official doctors. Because of her lack of management ability, it is difficult to borrow money. At that time, the government supervised Guan to lend our bank 5200 yuan to pay her debts, which was the court's disguised support for Tong Ren Tang.

13. qi zhou drug market is the largest distribution center of Chinese herbal medicines north of the Yangtze River in China, with an annual transaction volume of over 26 million silver dollars. Beijing Tongrentang has served as the leader of Jingtong Health Gang for many times, and because of its special status as an official drug contractor, plus its abundant capital and excellent reputation, it has become a bull's ear in the pharmaceutical industry. Every year, the trading market in "Spring, May and Autumn" will not be officially opened until Tong Ren Tang comes.

14. At first, Tongrentang monopolized the qi zhou medicine market and other Chinese medicine markets for more than 200 years by virtue of its feudal privilege of undertaking official doctors, and later by virtue of its own reputation and prestige. After the purchased goods are refined, the drugs made will inevitably sell at high prices. In both import and export, it is possible to make huge profits, so naturally business is booming and financial resources are abundant.

15. Tongrentang was founded in the eighth year of Emperor Kangxi of the Qing Dynasty (1669), and it has been exclusively operated by people named Le for 84 years. From the 18th year of Qianlong (1753) to the 23rd year of Daoguang (1843), Tongrentang was first taken over by Zhang, and then foreign shares increased.

16. In the history of Lejialaopu, Lepingquan was a ZTE figure. Under his firm management, Tongrentang has recovered all foreign shares and paid off all debts, and its business is booming and its reputation is outstanding, which has laid a solid foundation for Tongrentang.

17. Lepingquan has more extensive contacts with the government, from the Qing Dynasty to the Qing Dynasty, the military aircraft of the cabinet, various ministries and hospitals, and officials from Shuntianfu and Manying. In order to facilitate contact with the government, Lepingquan once again donated to build Guan Jie Street, and Xianfeng four years (1854) has been sealed as Hou Budao. In the fourth year of Guangxu (1878), he even donated a second-class seal and became a "red-topped businessman" with the same status as the governor.

18. In order to expand the reputation of Tongrentang, Lepingquan can be said to have exhausted all kinds of tricks and emerged one after another. The traditional practice of the grandfather of Tongrentang is to distribute medicines (safety medicines) to children all over the country during the examination. The cost is not much, and the publicity effect is good. Tongrentang's medicine and reputation have also spread all over the country.

19. In Beijing at that time, ditches were dug once a year as usual, and Leping Spring set up "ditch lights" around the city gate. Whenever night falls, the scarlet headlights of Tongrentang shine everywhere, which is convenient for pedestrians and attracts wide attention from all walks of life. Make a deep impression. Achieve the purpose of publicity.

20. Lepingquan is also keen on fire protection public welfare. Tongzhi for six years (1867), Tongrentang Pushan Water Club was established. In the 14th year of Guangxu (1888), it played an important role in extinguishing the fire in Zhendumen of the Imperial Palace. The next day, Cixi was very happy to learn that Tong Ren Tang Pu Shui was named "Little White Dragon". Tong Ren Tang Pu Shui is very famous in Kyoto.

2 1. Lepingquan has a set of measures to manage families and shops. For example, all women married to Le Jia must take part in the work of wrapping gold and medicine, which is a major feature of Tongrentang's family management method, so as to closely link the fate of Xerox family with the rise and fall of Tongrentang. He also devoted himself to the development of new drugs and opened up dozens of new varieties. Greatly enriched the traditional medicine of Tongrentang.

22. After Le Pingquan's death, Le Jia's housework was presided over by his stepwife, Xu, who was born in a famous family of Xu, but he was hands-on and made good use of people.

23. From the burning of Dashilan by the Boxer Rebellion in the 26th year of Guangxu, to Eight-Nation Alliance's invasion of Beijing, Tong Ren Tang also experienced various harassment and hardships in this turbulent era. It was not until the winter of the 27th year of Guangxu (1907) that Li Hongzhang signed the Treaty of Xin Chou, Eight-Nation Alliance withdrew his troops and fled to Xi 'an, and Cixi returned to China to die, so that Beijing's order was restored. Xu also led musicians back to Beijing from Taiyuan.

24. After the chaos, Xu Shi did not relax the quality of Tongrentang proprietary Chinese medicine. According to the prescription, Zi Xue needs 100 gold for processing. It is said that Xu Shi collected two gold ornaments of 100 from all the houses in his family at that time, boiled them in a pot and waited day and night. It can be seen that Xu strictly abides by the master's operation requirements and is meticulous in the processing of drugs.

25. Xu died in the thirty-third year of Guangxu (1907). Four years later, the Qing Dynasty perished, ending Tongrentang's imperial mission of undertaking official medicine. After the death of the Xu family, Tongrentang was officially managed by * * *, but this did not bring prosperity to Tongrentang. On the contrary, it fully exposed the contradiction between the interests and power of this feudal family, and this management form continued until the early liberation.

26. After the "September 18th Incident", the Beiping market was depressed, and Tongrentang's business gradually declined. Although it was still a leading store in the Chinese medicine industry at that time, due to hyperinflation, the "legal tender" and "golden coupon" depreciated sharply one after another, which dealt a heavy blow to Tongrentang. On the eve of liberation, Tongrentang not only had outdated equipment, but also its store management was in trouble and was on the verge of bankruptcy.

27. 1949 In March, Tongrentang established a grass-roots trade union. In the form of consultation between employee representatives and management, urge management to lead the pharmacy to resume production and opening as soon as possible, and elect Le Songsheng as the manager of Tongrentang. This made Le Songsheng initially realize that the protection policy adopted by the * * * production party for national capitalist industry and commerce is reliable and true. Under the leadership of the Party, Tongrentang has gradually moved towards the road of socialist enterprises.

28. "Public-private partnership" is a transitional form adopted by the state in the socialist transformation of national capitalist industry and commerce in the early days of the founding of the People's Republic of China. From 65438 to 0954, Le Songsheng took the lead, and Tongrentang Xerox Capital submitted an application for public-private partnership to the state.

29. The liberation of Beijing brought new life to the ancient Tongrentang. As early as the eve of Beijing's liberation, the underground organization of China's * * * Production Party delivered the documents of the Party's policy of protecting national industry and commerce to the head of Tong Ren Tang through relations.