Nielsen has a set of data showing that in the United States, 1 of four people have posted photos of outdoor billboards on their social accounts. This is enough to prove that the role of outdoor billboards today is not just advertising. Nowadays, many outdoor billboards have become the attractions of punching cards among network celebrities, some of which are very interesting and excellent, and even people are willing to see them. The above is a billboard of a Swedish company that produces wood protective materials. In order to highlight that their protective materials are very wear-resistant and corrosion-resistant, the billboard simply says: This is the most boring billboard in the world, which means that all my protective materials have been used, and this billboard has been exposed to the sun for 12 years.
The increasingly broad definition of outdoor advertising has opened up the thinking of talents in the marketing field. A good outdoor advertisement can no longer spread only in one direction, but needs enough interactivity and whimsy to make passers-by unforgettable, and even needs a certain topic to cause heat, so that people are willing to take out their mobile phones and send them to social networks. For example, the billboard of this toothpaste attracts people through creative changes and applications, which is a metaphor for the efficacy of this brand of toothpaste: with this toothpaste, teeth can be strong enough to tear off this billboard.
There are also some creative billboards that make consumers unable to understand what they are expressing at first sight, arouse people's curiosity and ask questions, thus leaving a deep impression on consumers. For example, the billboard above, do you think it is a paint advertisement? Not really! Actually, it's a billboard of an American insurance company. It expresses a meaning to people with such creativity: the paint bucket in the billboard on your head may fall off. How many such accidents have you had in your life? Or buy an insurance!