The number of tourists has increased eightfold in ten years, and the embarrassment of "not being able to keep people" has not changed.
In 20 18, Fuxian Lake received domestic and foreign tourists for the first time, reaching110.7 million person-times, and the total tourism revenue also exceeded10 billion, reaching10.9.
The data shows that in 2008, the number of tourists and tourism income were 6.5438+0.4 million and 397 million yuan respectively. Compared with ten years ago, the number of tourists today has increased more than eight times, and the income is 25 times that of ten years ago.
The high-speed growth data reflects not only the rise of tourism in Fuxian Lake, but also the trend that Fuxian Lake has gradually changed from "the back garden of Kunming people" to "the national people's lake viewing platform" in recent years. Based on the best water quality in the country, it has attracted the favor of tourists from all corners of the country and become a leisure resort and holiday paradise in Yunnan.
On February 20 19, Chengjiang officially withdrew from the county to set up a city. In the relevant planning, the future Chengjiang has been endowed with the new orientation of international tourism city, international health and wellness city, international convention center city, healthy living destination, tourism, leisure and international conferences. From these expectations of Fuxian Lake's functions, we can see that Fuxian Lake's ambition is to turn a hurried passerby into a deep tour.
This is a long-standing "pain point" for Fuxian Lake tourism-people can't stay.
Although the number of tourists and tourism income data of Fuxian Lake are very eye-catching in recent years, Fuxian Lake is a little uncertain about the key data of the number of tourists staying, and the official rarely publishes this data. Last year alone, Yuxi media reported that Fuxian Lake, Ailaoshan red river valley Tourist Area, Tonghai Xiushan and Gucheng District were welcomed by tourists. One-day tour is still the main way for tourists, accounting for 89.97% of the total number of tourists.
Compared with the average level of Yunnan Province, the phenomenon of "unable to keep people" in Fuxian Lake is more prominent. According to "20 17-202 1 Yunnan Tourism Industry Deep Investigation and Investment Prospect Report" issued by CIC consultants, the proportion of one-day tourists in Yunnan is about 46. 1%, and the average stay time of tourists in Yunnan reaches 2.43 days.
A Kunming person also confirmed this situation. "Tourists in Fuxian Lake are seasonal and timely, mostly in summer and weekends. The main content of going to Fuxian Lake is to visit the wetland park, eat farmhouse music and some simple water entertainment and leisure activities. "
On the other hand, in recent years, the environmental protection of Fuxian Lake has become more and more strict. Most hotels, homestays, villages and other buildings along the lakeshore have been demolished, and eventually the lake will be completely wetland and ecological. 65,438+000 km lakeshore will build a green barrier to protect Fuxian Lake. The reduction of tourist facilities, coupled with the small scale and single form of the original supporting industries, are the reasons for the short stay of tourists.
World-famous landscape tourism resources have attracted many tourists, but to retain people, it is necessary to improve tourism supporting facilities, such as large-scale and diversified amusement projects, fully tap the potential of world natural heritage, comprehensive accommodation and leisure products, innovative night entertainment and tourism products and so on.
As a newly-built national tourist resort, Fuxian Lake can fully activate its potential tourism value, form its core competitiveness, and achieve tourism upgrading. The way out lies in the expansion of tourism depth and experience.
Therefore, how to find a way to "retain people" has become the most critical step in Fuxian Lake tourism reform.
Create a highland with international and domestic influence.
In fact, the difficulty of retaining people is not unique to Fuxian Lake. Although Yunnan's tourism resources are unique in the world, it is common to rely on the weather to eat. The "second revolution" of Yunnan tourism aims at the shortcomings of deep travel and experience travel, and the healthy living destination strategy aims to build Yunnan into a highland with international and domestic influence.
At a time when mass tourism is becoming more and more primitive and close to nature, and road tours, outdoor tours, rural tours and hydrophilic tours are becoming more and more popular, Fuxian Lake is gradually undertaking the urgent task of continuing the charm of Yunnan cultural tourism with its first-class tourism resources and transportation advantages close to the provincial capital, and the in-depth development of Fuxian Lake cultural tourism is also coming to the fore.
In recent years, a large number of strength development enterprises from all over the country have "landed on the beach" along Fuxian Lake, and developed a number of international-level cultural tourism projects on the premise of protecting the ecological environment along the lake.
Corresponding to the upsurge of cultural tourism industry development in Fuxian Lake, it is the determination of the local government to vigorously develop in-depth tourism and experience tourism in Fuxian Lake, and the vision of building the next well-known tourist destination at home and abroad. Judging from the current development trend of Fuxian Lake tourism industry, these high-level cultural tourism projects are the key fuse for Fuxian Lake tourism reform to achieve the goal of "retaining tourists".
Since four or five years ago, well-known developers inside and outside the province have camped near Fuxian Lake. Up to now, there are as many as eight or nine tourism real estate projects of Lake-Surrounding Culture. With the development of various projects, Fuxian Lake finally came to the bottom. The project with the most comprehensive and abundant tourism format and the most potential to retain tourists in China is undoubtedly the CAMBRIAN town in Yunnan-Happy World, which is located on the northeast bank of Fuxian Lake.
The brand-new IP of Fuxian Lake
Why is there such a judgment? First of all, we should start with the problems that need to be solved urgently in Fuxian Lake cultural tourism-low awareness and lack of unique IP.
Through in-depth exploration of resources and judgment of market demand, Happy World of Cambrian Town in Yunnan combines natural mountain and lake resources with Cambrian paleontological heritage, and integrates into the characteristic IP of marine world, animal world and Cambrian paleontological fossils with world influence and cultural popularization value, filling the gap in the development of regional cultural tourism.
Take the developing ocean world as an example, 32 dolphins have lived by Fuxian Lake for more than a year. The hot search for "going to Fuxian Lake to see dolphins" attracted many tourists to get in touch with these lovely marine creatures.
After the opening of the park in the future, the project will also add a variety of marine life such as seals and sharks. Of course, there will be more kinds of marine life settled in Fuxian Lake, and supporting marine theme entertainment, food, commerce, hotels and other formats. Only such a happy ocean world can keep the curiosity of tourists, especially children, here.
Along the natural slope of the mountain, the Chengjiang Fossil Land Natural Museum was built. The collections in the museum range from CAMBRIAN fossils 540 million years ago to modern biological specimens in the 20th century. By using high-tech means such as sound, electricity, light, air and fog, it integrates collection, research, display and education, which makes people open their eyes and understand many mysteries of life on earth. The venue has been completed and will be open to the public soon.
Located next to the fossil museum, it is planned as an animal world, echoing the marine world. In the future, there will be many kinds of animals from many States around the world, such as lions, elephants, giraffes, tigers, peacocks and golden monkeys. There are all kinds of animals that are most popular with tourists, and tourists will watch the most real life scenes of animals through the air corridor.
Go when you're done, and stay when you arrive.
In addition to the unique parks and museums in Fuxian Lake and even the whole province, Happy World of Cambrian Town in Yunnan combines the ecological advantages of Fuxian Lake, and also plans lakeside wetland park, characteristic tourist town, international circus hall, high-end hotel group and international leisure community, with a total planned area of over 10,000 mu. Upon completion, it is estimated that the annual passenger flow will reach about 6.5438+0.5 million.
Happy World in Cambrian Town of Yunnan is a comprehensive cultural tourism project and an important supporting facility for Fuxian Lake to retain guests in the future. The whole project takes happiness as the theme, and takes paradise supporting and cultural tourism as the carrier. In the future, we can realize the multi-day holiday destination for the whole family, and truly realize the perfect experience of tourism and leisure needs such as amusement, vacation, health, entertainment, parent-child and food.
In addition to emerald bay Hotel and Dolphin Bay Hotel, Pullman Hotel is also introduced into the project, which is a rare international brand hotel in the resort. Together with emerald bay Phase II Xinghai Bay Resort Hotel and several hotels planned later, it will form the largest high-end hotel series along Fuxian Lake, which will provide high-quality holiday, catering and accommodation services for tourists staying here.
For those tourists who are attracted by the beautiful scenery and happy world of Fuxian Lake and want to stay here for a long time, the project also has a high-end lakeview holiday community including houses, small high-rise buildings, apartments and other products for buyers to choose to buy. Happy World is the best choice for Fuxian Lake to buy and invest.
It is worth looking forward to that, although the happy world of Cambrian town in Yunnan is large in scale, the construction project is progressing very rapidly. For example, the Dolphin Bay Hotel and emerald bay Hotel mentioned above have become places where many tourists stay since they opened. Living here, you can not only face the beautiful scenery of Fuxian Lake directly, but also play with dolphins. In the near future, you can personally experience the underwater world of the fossil museum 5.4 years ago, the future marine world, the animal world, the international circus hall, the wetland park and the characteristic lakeside town.
Next to the beautiful Fuxian Lake, it is precisely because of the development of high-level cultural tourism projects such as Happy World in the Cambrian town of Yunnan that Fuxian Lake can truly realize the vision of "leaving people behind", which is also the only way to achieve high-quality in-depth tour and experience tour.