As the only middle-level financial enterprise headquartered in Hongkong, China, China Taiping Insurance Group (hereinafter referred to as "China Taiping") has always attached great importance to the layout of the pension industry, and clearly proposed to build an "insurance+"modern customer service ecosystem. In recent years, Taiping Life Insurance, a subsidiary of its professional life insurance company, has also made frequent moves in the field of old-age community, and has continued to build multi-dimensional old-age services covering community old-age, housing and old-age, becoming one of the few community services that can provide systematic old-age care.
Diversified pension is the general trend.
Population aging is an important trend of social development, a manifestation of human civilization and progress, and a basic national condition of China for a long time to come. Population aging has a far-reaching impact on the whole economic operation field, all aspects of social construction, all aspects of social culture, and even the comprehensive strength and international competitiveness of the country. Challenges and opportunities coexist.
In China, profound changes have taken place in both supply and demand, pushing the pension industry to a new stage.
On the demand side, the demographic structure of China is changing rapidly. According to the data of the seventh national census, the number of elderly people in China is huge, with the population aged 60 and above reaching 1 100 million, accounting for a proportion. Among them, the proportion of people aged 65 and over has further deepened.
With the increase in the size of the elderly population and the improvement of their willingness and ability to consume, more and more elderly people's demand structure for old-age care is changing from survival to development. They are no longer satisfied with the traditional home-based care for the elderly, and have greater demand for multi-level and high-quality health care services such as professional community care for the elderly, home-based care for the elderly and personalized care for the elderly.
At the same time, at the top-level design level, the state has also continuously issued relevant guidance documents to promote the high-quality development of the pension industry.
In February this year, the State Council issued the Tenth Five-Year Plan for the Development of the Elderly and the Plan for the Old-age Service System, which clearly pointed out that it is necessary to vigorously develop the silver-haired economy, promote the coordinated development of the aged cause and industry, basic public services and diversified services, and strive to meet the multi-level diversified needs of the elderly; The National Medium-and Long-Term Plan to Actively Respond to the Aging Population also points out that it is necessary to build a high-quality service and product supply system for the elderly, improve a multi-level service system for the elderly based on home, relying on the community, fully developing institutions and combining medical care with nursing care, expand the supply of products and services suitable for the elderly through multiple channels and fields, and improve the quality of products and services.
Demand-driven policy dividends are superimposed, and the supply side of old-age services has also undergone profound changes. Participants, represented by insurance companies and real estate enterprises, are involved in a large number, and the old-age community is laid out with diversified products, services and operation modes to meet the different needs of the elderly.
Because of the large capital scale and long cycle of insurance companies, they need to find a stable return on investment, while the long-term construction of pension communities needs low-cost and large-scale financial support. The profit model based on leasing also ensures the stability of cash flow and meets the long-term capital allocation needs of insurance companies. At the same time, insurance companies have stable customer resources, elderly customers and rich medical resources, and have natural advantages in entering the old-age community, so insurance companies have become extremely important participants in the construction of domestic old-age communities.
According to the data of China Insurance Asset Management Association, as of March 2002 1, 10, domestic insurance institutions have invested in 47 community pension projects, with more than110,000 beds. The number of private equity investment funds with insurance funds in the upstream and downstream medical and health industries of the pension industry has exceeded 234 billion yuan.
Taiping Life Insurance builds a multi-dimensional pension system.
As a financial central enterprise, China Taiping has been committed to serving the national strategy through the insurance industry, leveraging the upstream and downstream resources of the industrial chain, and boosting the development of China's pension industry with high-quality products and services.
In the development plan of 20021-2025, China Taiping clearly put forward to build an "insurance+"modern customer service ecosystem, in which "insurance+big pension" will adopt a business model combining "light and heavy", "east, west, north and south", "medical treatment, health care and travel care". Relying on the background of central enterprises, collectivization platform and international resources, China Taiping officially released China Taiping Medical and Health Ecological Alliance in February, 20021year, operating on the principle of marketization, focusing on financial and insurance services, and committed to building an insurance+medical and health ecological circle resource aggregation platform. On September 20th, at the third exchange seminar of China Taiping Medical Rehabilitation Ecological Alliance, Guangdong Construction Engineering Investment Co., Ltd. and Raffles Medical formally joined, representing the continuous acceleration of the alliance in resource integration and coordinated development.
On the basis of the overall planning, Taiping Life Insurance, a subsidiary of China Taiping, will promote the implementation of the planning from four dimensions: "a sense of security for the elderly, a community, a platform for service, resources for nursing and guaranteed compensation".
From 20 14, Taiping Life officially entered the pension industry, and in 20 17, the strategy of "paying equal attention to both light and heavy" was established. In 20021year, Taiping Life launched Taiping's "Enjoy the Aged" service brand, creating a multi-level aged care service, covering such aged care services as "Enjoy Home" and "Enjoy Travel", serving Taiping customers with different services and modes, and creating an aged care service system with Taiping characteristics.
Specifically, "Lexiangjia" provides community pension services. Taiping Life tried to integrate the national high-quality pension resources, expand the pension cooperation projects, and solve the long-term and short-term pension occupancy needs of customers, and has initially formed a national pension community layout of "own+third-party cooperation". Up to now, there are 12 communities in Taiping Lexiangjia, including Wutongjia in Taiping Town (self-built), Haitangjia in Sanya in Taiping Town (self-built), Furong Family in Taiping Town (self-built), Happy Home in Yuan Xindong, Shanghai, Tian Yue and Xi Hui in Guangzhou Poly. Among them, "Wu Tong's Family" has become the golden signboard of Taiping Life's self-built community, and won many honors such as the nomination of the best building in the 5 1 BRICS Pension Community Award in the United States, the 13th Top Ten Healthy Pension Projects in China, the Zhan Tianyou Award in 20021China Civil Engineering, and the evaluation champion of Blueberry Evaluation 202 1 Best High-end Pension Agency (Shanghai). The "Enjoy Travel" program provides life and old-age services. According to the development plan of group pension business, Taiping Life put forward the concept of "enjoying home" on the basis of "enjoying home" in 20 19. Taiping Life Insurance relies on the network of old-age community all over the country to provide customers with old-age service experience and migratory bird holiday service. At present, "Enjoy a Tour in Taiping Le" is mainly aimed at Taiping Life Insurance customers in the old-age community, providing "immersive" experience modes such as health check-up, health management and old-age services, leading customers to experience the internal environment and supporting facilities in an immersive way. Up to now, * * * has 1 1 projects, including Yuezhiquan in Jiangxi, livable health complex, and Hangzhou Jiayuan happy and healthy community. The community in Yang Kang, which cooperates with Enjoy Travel, will also become an important reserve of Enjoy Home pension network.
It can be seen that Taiping Life has launched different products and services for different needs and different market segments of the elderly in the two major areas of community pension, housing and old-age life to meet the diverse needs of the elderly. From the perspective of the whole industry, Taiping Life Insurance is also one of the few insurance companies in the industry that can provide multi-dimensional and systematic pension services.
The contradiction between supply and demand breeds broad opportunities.
According to the calculation of the National Health Planning Commission, it is estimated that during the "14th Five-Year Plan" period, the total number of elderly people aged 60 and over in China will exceed 300 million, accounting for more than 20%. Around 2035, the population aged 60 and over will exceed 400 million, accounting for more than 30% of the total population. As a result, a huge market with a scale of more than 300 trillion will be born, and the aged care service industry is expected to usher in a broader development space.
Generally speaking, the service for the aged refers to providing necessary life services for the elderly to meet their basic needs in material and spiritual life. At present, the service industry for the aged has extended to many sub-industries, including old-age products, old-age health care, old-age medical care, old-age entertainment, old-age real estate (community) and old-age finance, and a complete industrial system has been built. Among them, the old-age real estate (community), as a service industry to meet the basic living and care needs of the elderly, has great development potential under the background of increasing pressure for the elderly.
From the demand side, with the increase of the number of the middle class and the improvement of per capita wealth, especially those born in the 1950s and 1960s have gradually entered the age of providing for the aged. These groups generally accept the concept of providing for the aged in the community and have better ability to pay. The demand for the old-age care model and high-quality old-age care community will be released in large quantities, and the demand structure will also expand from the single material demand such as nursing to the spiritual demand of "happiness and well-being".
From the supply side, although many insurance companies and real estate enterprises have set foot in it, the supply and demand of the old-age community in China are still unbalanced, and the supply of old-age service facilities, beds in old-age institutions and professional service talents is still insufficient, which cannot fully meet the growing diversified old-age demand.
However, there are opportunities and potentials hidden in the contradiction between supply and demand mismatch. Especially for insurance companies, an important participant, with the continuous promotion of demand and support policies, insurance companies have great potential in this field. We predict that in the future, head insurance companies with scale advantages and high operational quality in the field of pension community are expected to seize the emerging opportunities in the pension industry and expand another growth curve. With the background of central enterprises and increasingly mature operating experience, Taiping Life Insurance is expected to share more dividends in the development of pension industry and help China Taiping build a stronger medical and healthy pension ecosystem.