1. Brand positioning is clear and communication is accurate.
The first thing to deal with in brand communication is brand positioning. For example, in the face of the dominance of Red Bull, a pioneer in the functional beverage market, Dong Peng Special Drink has made several measures in brand communication. Its positioning is: to be a product of young people, and put forward the slogan "Young people should be awake to fight", which has formed a big challenge to the status of Red Bull.
2. Planning of advertising and public relations activities
Anyone who has done terminal sales knows that TV advertising resources are like shelves in supermarkets. Whoever has more samples can get a more eye-catching position and attract undertaker's attention. The shelves of shopping malls put goods in front of undertaker, while advertisements put goods in undertaker's heart. Choosing the opportunity to contact your products in funeral procurement will directly affect your sales performance.
3. All-enveloping collection and dissemination
Whether it is the query data published by China Internet Information Collection Center or the "low-headed people" everywhere, it is famous that we have entered the era of fragmentation. Almost everyone can stop socializing, shopping, entertaining and reading anytime and anywhere with a mobile phone, and users' time and attention are being fragmented by the mobile Internet. People's attention is endlessly divided, and the fragmented memory makes it difficult for them to re-recognize the brand in a certain scene.
Whether it is a big brand or a small brand, it is attracting the attention of the audience. In today's internet age and speed win, with the fierce competition and increasingly rational behavior, brand communication is more pragmatic. The rapid rise of brands proves that brand communication is like a war. We should pay attention to pragmatism, take a multi-pronged approach, comprehensively integrate all kinds of media, and at the same time enhance brand, reputation and reliability, thus saving advertising investment and amplifying advertising effects.