I. Product Overview
1. 1, experience the environment
Product name: Enjoy life
Product type: health and wellness category
Version information: v6.0. 1
Experience environment: ios 10. 1. 1.
1.2, product introduction
Life App is a healthy life App launched by Liverpool.com at the end of 1 1. It customizes everyone's diet and life through the physical fitness test of traditional Chinese medicine, and recommends tailor-made healthy living programs to users according to different solar terms and physical fitness. After version 4.3, some goods in Liverpool Mall were moved to the platform, and a new "Duobaoge" was opened to meet the online shopping needs of users and realize user accumulation.
Second, product positioning and target users
2. 1, product positioning: to be a personal health consultant for users and provide exclusive health services for users.
2.2. Target users: The users of the live App are divided into three parts, some of which want to solve health problems, such as insomnia and constipation; Part of it is to lose weight; There are also some users in a special stage such as pregnancy.
Third, the main functions of the product
3. 1, product function structure diagram
3.2, the core function of the product
By comparing different versions of life, early life can only attract users by providing healthy and healthy services. After version 4.3, the focus of the product slowly changed, and the e-commerce module was connected, and existing users were used to seek cash. As far as the current version is concerned, the core function of living is to push products that meet the needs of users through physical fitness tests, so that users can place orders online and the platform can gain benefits.
With the development of society in recent years, there are frequent problems in living environment and edible products, such as zombie meat and Sanlu milk, which seriously threaten people's health. In addition, with the accelerating pace of life, people's exercise frequency gradually decreases, and various health problems will occur. Therefore, this function is aimed at the urgent needs of users in health and wellness.
From the current version, life has changed from providing health care services to a lightweight B2C e-commerce platform. However, from the feedback of users, a large number of users can't accept this change of products at once, and some even express their willingness to leave the products. However, every product can't be done according to the wishes of users, and it still needs to serve commercialization.
Suggested optimization and scheme: 1. At present, there are fewer kinds of goods in Duobaoge, so it is suggested to expand the types of goods. 2. In view of the fact that there are few or no user comments at present, don't reflect the number of user comments for the time being, because this will make users doubt whether someone will buy the product, which is not conducive to the number of goods issued. 3. Don't reflect too many recommended products on the homepage, which will easily make users feel disgusted. 4. You can add items with one click and quickly add them to the shopping cart, which is convenient for users to operate and improves the conversion rate.
3.3. Auxiliary functions of products
3.3. 1. Recommend health information for you according to your physique.
This function can satisfy that users can be attracted by the content related to them when they visit the platform, prompting them to click and view, and at the end of the information, they will also recommend some products mentioned in the article to users and urge them to buy. (content e-commerce)
Suggestions and optimization: All information is generated by the platform, and there will definitely be limitations in terms of quality and quantity. We can consider establishing UGC community, so that some people with health knowledge can settle in, become experts and freely produce content. This will not only enrich the quality and quantity of information, but also enable these talents to have their own fans. Kill two birds with one stone. (thinking for a moment)
3.3.2, symptom query
This function can give some solutions when users encounter some physical discomfort, but it cannot be used as the basis for diagnosis and treatment. On the symptom details page, provide users with information such as clinical manifestations, etiology, when to see a doctor, life advice and so on. Secondly, it also provides dietotherapy, massage, massage and other Chinese medicine treatments. It can solve most of the symptom needs of users. At the same time, under some symptoms, the platform will also recommend some products to users for them to choose and buy.
Optimization and suggestions: 1. At present, there are few kinds of symptoms, and many symptoms of users cannot be found on the platform, which affects the user experience. It is suggested that more resources should be invested in this area. 2. It is suggested to access a one-to-one service module similar to that provided by doctors in Yu Chunyu, specializing in vertical Chinese medicine services, which will be another form of the product. (slapping him on the head)
3.3.3. Subject (same as information)
Users will want you to push an article corresponding to the answer after choosing the topic answer. It is omitted here.
Fourth, visual presentation.
The version before Life 6.0 is a flat style of Chinese style. The product is a bit of a eunuch, which is well received by many users, conforms to the aesthetic habits of Chinese people, has a sense of substitution and conforms to the concept of emotional design.
Version 6.0 or above has changed this design style, and the home page is in the form of paper, which is similar to the nature of post-it notes to remind users what they need to do in a day.
The overall color is mainly white, supplemented by green, which accords with the feeling of natural health. That's awesome.
Verb (abbreviation for verb) business model
Six, the operation mode (I don't know, guess)
6. 1, word-of-mouth promotion
6.22. Cooperate with Taobao to obtain traffic.