Founded in 1952, the company is one of the earliest state-owned enterprises in Maotai area. In 2003, the state-owned enterprise 1 was restructured, and the original employees of Maotai Distillery were reorganized and optimized according to the policy. Guo Ganshu, the former sales director, was appointed as the legal representative of Guozhen Liquor Company.

In August 2003, Qiao Guozhen and Zhang Xianning invested in the equity of Guozhen Liquor. Make the enterprise become an actual holding responsibility mechanism operating enterprise, and integrate the sales platform resources of Guozhen Liquor Company. Qiao Guozhen is the legal representative of Guozhen Liquor Co., Ltd. Zhang Xianning is the executive director and general manager of Guozhen Liquor Company.

Extended data:

The Core Connotation of Guozhen Franchise

The company (franchisor) grants its own ownership of products, trademarks, service marks, business management models, etc. For the use of voluntary franchisees (franchisees) that meet the company standards. Franchisees shall, within the scope of the company's authorization, set up a Guozhen franchise store with independent legal personality according to law, which is responsible for expanding the market and selling products in the designated area, and providing exclusive products and quality services for salesmen and consumers.

The market realization form of Guozhen franchise business model is: company+Guozhen franchise store+salesman. ]

Business alliance, interest alliance and emotional alliance are formed between the company and the franchise stores, and the operation is standardized under the unified operation mode, with * * * taking the operation risk and * * * enjoying the scale benefits to ensure the maximization of brand benefits, economic benefits and social benefits.

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