Current location - Health Preservation Learning Network - Health preserving class - How to write the market positioning of psychological app?
How to write the market positioning of psychological app?
We can start with the service population, service items and market scope of app.

Market positioning means that after the target market is determined, the enterprise distinguishes itself from its competitors by providing products and services through specific marketing means, thus establishing the image of the enterprise and gaining a favorable competitive position. The process of market positioning is the process of enterprise differentiation, and it is important to find differences, identify differences and show them.