The Korean government attaches great importance to the protection, inheritance and revitalization of traditional culture from the central government to local governments. The government encourages residential owners to continue to live in traditional tile-roofed houses and thatched houses, and the architectural appearance cannot be changed at will, forming a "folk village" that reflects local traditional customs. Governments at all levels and non-governmental organizations also hold activities such as "Year of Cultural Heritage" and "Year of Tourism", and set up annual celebrations such as "Kimchi Festival" and "Masked Dance Festival" to further publicize Korean traditional culture.

In order to explore Korea's excellent traditional culture, Korea has also set up an "Intangible Cultural Property Office" to organize experts to explore and certify traditional cultural projects worthy of protection. Korean traditional handicrafts, such as rap, masquerade and papermaking, royal court meals, etiquette, traditional customs and festivals, and traditional medicine, are protected as "intangible cultural property".

In addition, South Korea is also good at combining traditional culture with modern industrial means to create new value. The TV series Dae Jang Geum, which is well-known to China people, combines Korean traditional cultural elements such as diet, clothing and medicine. In addition to the one-time income from TV drama export, the drama has also promoted tourism fever, Korean food health care fever and Korean traditional culture experience fever, creating huge comprehensive benefits.

In May 2007, the Japanese government issued "Japan's Cultural Industry Strategy". On the one hand, the Japanese government and people carry out various entities and publicity activities to promote Japanese language and culture overseas; On the other hand, they encourage enterprises to innovate in cultural industries and go abroad by means of policy guidance and support at home; At the same time, it will protect the cultural industry from the aspects of intellectual property protection, international standards of cultural industry and training of innovative talents.

The launch of "Cool Japan" is a practice of implementing the national brand strategy in Japan. This "coolness" not only includes Japan's unique culture, tradition and lifestyle, but also includes Japanese products characterized by "thinness and shortness" and advanced technologies for energy conservation and environmental protection. Spread the content and consciousness of "cool Japan" overseas through film and television, media, exhibitions and community activities.