First, corporate culture has a guiding function.

The so-called guidance function is to guide the leaders and employees of enterprises through it. The guiding function of corporate culture is mainly reflected in the following two aspects.

1. Guidance of management philosophy and values

Business philosophy determines the way of thinking and the rules for dealing with problems, guides operators to make correct decisions and guides employees to engage in production and business activities scientifically. The common values of enterprises stipulate the value orientation of enterprises, so that employees can form a consensus on things and have a common value goal. Leaders and employees of enterprises act for the value goals they set. American scholars thomas peters and George W. Robert Waterman pointed out in the book "Seeking Advantages" that "all the excellent companies we have studied are well aware of what they stand for and have carefully established and formed the company's value standards. In fact, if a company lacks clear values or incorrect values, we doubt whether it is possible to achieve operational success. "

2. Enterprise goal guidance

Enterprise goals represent the direction of enterprise development. Without a correct goal, it is equivalent to losing the direction. A perfect corporate culture will set the development goal of the enterprise from reality and with a scientific attitude, which must be feasible and scientific. It is under the guidance of this goal that enterprise employees engage in production and business activities.

Second, the constraint function of corporate culture

The binding function of corporate culture is mainly realized by perfecting management system and moral norms.

1. Constraints of effective rules and regulations

Enterprise system is one of the contents of enterprise culture. The enterprise system is the internal laws and regulations of the enterprise, and the enterprise leaders and employees must abide by and implement it, thus forming a binding force.

2. The constraints of moral norms

Ethics is to restrain the behavior of enterprise leaders and employees from the perspective of ethical relations. If people violate the requirements of moral norms, they will be condemned by public opinion and feel guilty psychologically. The ethical standard of "saving the world for health, striving for perfection, not being unfaithful and treating everyone equally" in Tongrentang Pharmacy restricts all employees to operate in strict accordance with the technological process, strict quality management and strict discipline.

Third, the cohesive function of corporate culture.

Corporate culture is people-oriented and respects people's feelings, thus creating a harmonious atmosphere of unity, friendship and mutual trust within the enterprise, strengthening group consciousness and forming strong cohesion and centripetal force among employees. Common values form common goals and ideals. Employees regard the enterprise as a community of destiny and their work as an important part of achieving common goals. The whole enterprise keeps pace and forms a unified whole. At this time, "the factory prospers me and the factory declines me" has become the sincere emotion of employees, and "loving the factory as home" will become their practical action.

Fourth, the incentive function of corporate culture.

The common values make every worker feel the value of his own existence and behavior, and the realization of self-value is a satisfaction to people's highest spiritual needs, which will certainly form a strong incentive. In the people-oriented corporate culture atmosphere, leaders and employees, employees and employees care about and support each other. Especially the leaders' concern for workers, the trade union will feel respected and will naturally cheer up and work hard. In addition, the enterprise spirit and corporate image have a great incentive to employees, especially when the corporate culture is successfully built and has an impact on society, employees will have a strong sense of honor and pride, and they will redouble their efforts to safeguard the honor and image of enterprises with their own practical actions.

Contradictions need self-regulation; There will be disharmony and incompatibility between enterprises and the environment, customers, enterprises, countries and society, which also needs to be adjusted and adapted. Business philosophy and business ethics enable operators and ordinary employees to deal with these contradictions scientifically and consciously restrain themselves. The perfect corporate image is the result of these adjustments. The regulation function is actually a reflection of the dynamic role of enterprises.