Speaking of short video creators, many people naturally think of "online celebrities", and the word "online celebrities" has been controversial and even derogatory since it appeared. The popularity of short videos has made more and more short video creators become "network celebrities" in people's mouths. Of course, those who are not well-known are not necessarily network celebrities, but only network anchors.
With the rise of the short video industry, more and more people are engaged in the creation of short videos, but many people misunderstand the network anchor because many of us don't understand the profession of network short video creation and short video anchor, or we don't have a comprehensive understanding of the short video industry and the practitioners in this industry. How can we understand the emerging industry of short video creation? We need to learn more from better channels in order to better understand this industry and short video practitioners. A book entitled "Everyone can make short videos of explosions" is an introductory book for us to understand the creation of short videos.
Many people may not understand why they need to understand the short video creation industry. It is normal to have this question. Although we watch short videos every day, it seems a bit exaggerated to read books just because we don't know the network anchor. Personally, I think the short video industry can be a good sideline choice to increase income. Even if you don't make short videos, the book "Everyone Can Make Explosive Short Videos" can make people know a lot about short videos. Perhaps by reading this book, you will gradually reduce the time of watching short videos and do something more meaningful, because by reading "Everyone can make explosive short videos", you will find the "routine" of short video creation and then find the reason to put down your mobile phone.
1. Why can everyone create short videos of explosions?
Before answering this question, I think it is necessary for everyone to know about Bai Lu, the author of the book "Everyone can make short videos of explosions". I think people who have seen One Stop to the End are familiar with the name "Lv Bai". Lv Bai is the champion of educational offensive and defensive TV program "One Stop to the End" and the quasi-unicorn CCO in C+. He has been the content director of Zhihu, the person in charge of Tencent Microvision Emotion and Automobile Category, the content consultant of Zhong Chuanrong Media Research Institute, the author of 10 million explosive articles in a flash, the trader of 654.38 billion fans, and the author of the book "Writing Skills of Screen Copying that Everyone Can Learn".
In the book "Everyone Can Make Explosive Short Video", Lv Bai introduced the development prospect of short video in detail, and how to make explosive short video from scratch and other professional and specific issues. The text in the book is easy to understand, and there are a lot of data as evidence, so that short video creator Xiaobai can directly start creating short videos after reading this book.
The arrival of the 5G era has become a "phenomenon-level" outlet in the mobile Internet era, which means that short videos will definitely become popular. The development of network technology provides technical support for the future of short video. However, judging from the user scale of online video (including short video) and the market scale income of online video content industry in China in recent years, the short video industry has a huge market and potential.
With the development and popularization of short video, the audience of short video is growing, and everyone's views on short video are constantly changing. In particular, mainstream media such as news network have settled in short video platforms such as Tik Tok and Aauto, which gives people a new view on official media such as news network and short video industry. In the book "Everyone can make explosive short videos", there is a sentence that best represents the future of expressing short videos: short videos represent a way of communication in the 5G era.
2, nanny-style short video creation guidance
The reason why short videos have high ratings is that, on the one hand, short videos can make good use of fragmented time to watch; On the other hand, everyone can be a creator. Many short video platforms provide users with a good framework and technical support. It is easier for ordinary users to upload videos, and everyone can participate in the creation of short videos.
Creating an explosive short video is not a very simple thing. In the book "Everyone Can Make Explosive Short Video", the creation method of explosive short video is introduced step by step, which can be said to be a nanny-style short video creation guide. The book introduces the whole process of short video from production to marketing through five chapters, including the recommendation system of short video, the review steps of short video uploading to the market, the four dimensions of short video in minefield and the characteristics and laws of each short video platform. Any form of self-media creation needs to abide by the rules of the platform, not to say that the tucao platform is not humanized. The platform and the creator support each other. Only by knowing how to adapt to the rules of the creative platform can we get more traffic and better show our works to more audiences, instead of competing with the platform and focusing on our own wishes.
In the book "Everyone Can Make Explosive Short Video", seven creative methods of short video and explosive content are also introduced in detail, as well as six ways to accelerate the growth of short video through operation, how to make short video icing on the cake and realize it later.
It is no exaggeration to say that "Everyone can make explosive short videos" introduces the creation and prospect of short videos for short video creators from both macro and details. This is especially true for novice short video creators, who can be said to be a nanny-level creative guide.
The emergence of every new field is both an opportunity and a risk. Only by knowing more about the new things you want to develop can you better seize the opportunity in this new field and ride the wind and waves.