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How to introduce yourself with pathological knowledge?
From campus to the workplace, we will meet strangers and contact new circles all our lives, and the first step in dealing with people is often to introduce ourselves. Self-introduction is obviously very important, but it makes many people panic. When they introduced themselves, they faltered, unable to hold back a few words except "What's your name, how old you are and where you come from".

So, how can I make a beautiful self-introduction to help me make a good first impression in interviews, making friends and other occasions? Let's try a self-introduction "universal formula" shared by Ma Xujun, a university speech coach, at the 2020 "Knowledge Spring Festival Evening" jointly organized by App, Shenzhen Satellite TV and iQiyi on New Year's Eve.

The formula is: "Who am I+What's it to you+What's it to you?" Anyone can make a beautiful introduction as long as they master this formula.

Taking himself as an example, Ma Xujun introduced himself to the national audience: "Hello, I'm Ma Xujun, a professional speech coach. I trained many of the guests who spoke today. I can make an ordinary person with no speech experience face thousands of people on the stage and make a speech that will make the audience explode in a week. If you want to stand out, you can come to me and I will definitely help you pass the speech. "

According to his analysis, this self-introduction is only 30 seconds, but it contains three elements in the universal formula-

The first element is "who am I". "Who am I" is not the same as my name, but what is my key feature. In the above self-introduction, the word "speech" appeared four times. In fact, this is the application of "auditory hammer" technology, that is, the key information is repeatedly "hammered" into the other person's mind through auditory means.

The second element: "What do I have to do with you". The key is to find the connection between yourself and your audience, so that the audience will be closer to you and accept you more. For example, in Ma Xujun's self-introduction, he found a connection with the audience: "Many of the guests who spoke today were trained by me." .

The third element is "What can I do for you". Ma Xujun emphasized: You must be able to provide value to each other so that others can remember you. As he said in his self-introduction, "If you want to stand out, you can come to me and I will help you pass the speech." This is to emphasize how valuable you are to each other.

"To make a beautiful self-introduction, you don't need any flowery rhetoric, as long as you come from the heart, connect with each other and serve each other." Ma Xujun said, "Only those who provide value to the world can be remembered by the world."

From Ma Xujun's sharing, we can see that this "knowledge Spring Festival Evening" is different. No celebrities, no entertainment, no gorgeous stage effect. The "Knowledge Spring Festival Evening" focuses on knowledge sharing, and invites 55 experts from various fields to answer questions and provide interesting, informative and useful "better life solutions" for the public. Among them, doctors share "how to do a physical examination correctly", popular science writers suggest "how to keep family members away from rumors", psychologists analyze "what parents should do when they go home for the New Year", and pet trainer Science says "how to walk the dog correctly". When the spotlight shines on this group of ordinary people who are struggling in the front line of all walks of life, their fighting spirit and fresh wisdom bring surprises and gains to the audience who are used to watching entertainment parties.

"Up posture" is the general response of the audience to this party. For example, an iQiyi netizen commented: "The Spring Festival Evening of knowledge not only conveys knowledge, but also conveys an idea: knowledge is power." Some netizens in Weibo also said: "The biggest feeling after watching the Spring Festival Evening of Knowledge is that this is an era when the method is really much more difficult!"

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