In the past month, the cumulative number of people watching live fitness in Liu Genghong is close to 40 million, and the popularity of a single activity has reached 654.38+0.09 million. As of April 20th, the number of fans in its Tik Tok account has increased to 654.38+0.848 million. Liu Genghong fitness live broadcast immediately became a phenomenal topic, and the scenery was infinite for a while. Many female viewers who pay attention to her live fitness broadcast call themselves "girls" and often call on Wei Liu to "approve fitness work online".
Liu Genghong fitness live broadcast immediately became a phenomenal topic. Long before the outbreak, live fitness broadcast has gradually emerged among young people and become a new social lifestyle. And a number of digital sports platforms that provide online fitness guidance services have emerged as the times require, becoming the darling of the investment community, among which Keep with an annual income of 1 1 billion yuan will soon become the "first share of sports technology" in Hong Kong stocks. Keep has attracted a large number of fitness experts such as Pamela in the past few years.
After the live fitness broadcast, how to realize it continuously and stably has become the core business logic concerned by the industry. According to the business of Sport University, K white-collar workers with amazing fans, such as Pamela and Liu Genghong, are realizing their business through brand promotion, establishing their own brands and live broadcast. On the whole, the relatively mature realization mode of fitness K white-collar workers can be mainly divided into two categories: one is paid fitness courses; Second, live broadcast with goods.
Generally speaking, Wang Wanfei can't keep pace with Liu Genghong. As for the live broadcast with goods, well-known fitness bloggers can not only cooperate with various fitness brands, but also implant various fitness equipment in the live broadcast, and ultra-high-energy sports stars such as Pamela will also create their own sports brands. According to incomplete statistics, Pamela endorsed sports brands such as Puma, Keep Smart Bracelet and FITURE Fitness Mirror, and founded her own personal sports bra brand. In addition, the soft and wide implantation of a single video is as high as 6.5438+0 million yuan, and the average fee for each social media post is 38,700 dollars.
Liu Genghong, who recently became popular through Tik Tok fitness live broadcast, will also be realized through live broadcast. Liu Genghong's popularity seems accidental, but in fact, he has been a fitness instructor for nearly 30 years. He opened the KH.TRAINING STUDIO Gym in Shanghai, and the price of the tour group was 3,382 yuan per capita. As early as 2065438+June 2009, Liu Genghong also conducted a live broadcast with goods on Taobao, including various fitness foods such as protein powder and diet bags.
Liu Genghong and his wife Wang Wanfei do aerobics together. Recently, live fitness broadcast is very popular in Liu Genghong. Almost every live broadcast reaches 500,000+,and the latest live broadcast in April of 17 broke through100,000 for the first time, and the number of fans of his account on the live broadcast platform also successfully broke through100,000. For a fitness blogger, this value.
In order to thank many netizens for their support, Liu Genghong invited her 66-year-old mother-in-law to appear in the live broadcast yesterday. He danced aerobics with his wife and mother-in-law for half an hour, which once again triggered a hot discussion on the Internet! In the past, Liu Genghong always took his wife Wang Wanfei to do aerobics together. Because of the large amount of exercise, girls' physical strength is not as good as boys', and Wang Wanfei generally can't keep up with the rhythm of Liu Genghong. So we often see such a picture in the live broadcast room: Liu Genghong danced happily in front and kept shouting slogans, while Wang Wanfei was panting in the back.
Liu Genghong's aerobics dancing is very tiring, but the strong contrast, coupled with Wang Wanfei's interesting expressions and movements after he can't keep up with the rhythm, makes the live broadcast full of funny effects. Many netizens said that it was very interesting to watch the couple do aerobics together. Wang Wanfei recently released a video. She said with a "serious" face: "I was really forced to start business, but there was no way. I am doing this for my family and happiness. " I also shouted to netizens in a funny way: "Don't say it again (I am paddling). You said that you left, and I will be trained by my husband for a long time. "
In terms of physical fitness, Liu Genghong is really the kind of "devil coach". He always urges his family to keep fit, and his requirements are still very strict. This time, she invited her mother-in-law to appear in the camera and do aerobics together. After dancing for more than ten minutes, my mother-in-law was obviously in pain, but she was afraid to relax when she saw her son-in-law still dancing. At last she couldn't hold on, so tired that she leaned against the piano frame and gasped. Seeing this behind the scenes, the netizen commented: "Liu Genghong's live fitness broadcast cost not only his wife, but also his mother-in-law. I don't know who he will pull to dance with him next time. "
Conclusion Although Liu Genghong's aerobics dance is very tiring, it has been certified by many netizens who danced together, and the fitness effect is obvious. Many netizens posted their body comparisons before and after aerobic exercise, and the fat around the waist and abdomen was significantly reduced. No wonder he has now become the top player in the domestic fitness industry. I have to say, Liu Genghong is very powerful. When a singer has a classic masterpiece, the transformation of fitness training is also very popular. He used to be a singer, and his song Rainbow Paradise is very classic. When he was a singer, he liked fitness very much. He often went to the gym with his good friend Jay Chou.
Later, the Chinese music scene declined, and there were no hot songs released in Liu Genghong, so the popularity became worse and worse. So he later entered the fitness industry, and his family moved to Shanghai to live, opened a gym and opened many coffee shops, and the business was very good. I didn't expect that when the epidemic situation in Shanghai was repeated, he and his wife broadcasted fitness at home, and he was unexpectedly angry! Originally, Liu Genghong was out of breath, and the online attention was very low. I didn't expect that now, relying on the live broadcast of fitness, it unexpectedly became red and the attention soared. Now Liu Genghong has become a successful fitness instructor, but many fans still expect him to regain his singer status and publish some new songs. Can this wait?