1 1.99 million yuan, a brand-new category of SUV Haval Big Dog went on the market.
The tide plays with the world and hits it off. The starting price of Haval Big Dog Tide Play is 1 1.99 million yuan.
3/4-scale cars hit Harvard big dogs, and the starting price is 1 1.99 million yuan.
On September 25th, the "Autumn Auction of the Super online celebrity SUV Haval Dog", which was expected by the whole network, was in full swing. This is not only the first time that the automobile circle held a new product launch conference in the form of fashion auction with the user's thinking as the core, but also the most popular fan festival in history, which will rejuvenate the Harvard brand in by going up one flight of stairs.
"Trend world, hit it off"! Tik Tok car brother Yu Hu, boxing champion Zou Shiming, talk show high flyers Hulan, China new rap high flyers Bai Jingqi led, 30 trend network celebrities organized a raid, three rounds of creative auction of explosive products, * * * with Haval dog C debut, detonating the whole network of fans welfare carnival. ...
The launch conference * * * launched four models, namely 1.5T, husky version, Labrador version, border animal husbandry version and horse dog version, with official guide prices of 1 1.99 million, 129900 and1respectively. 165438+1You can also enjoy the "8 times of the new favorite of listing" before October 30: including the decompression financial gift: the minimum down payment is 0 to the maximum interest of 80,000 24 installments; Sincere replacement ceremony: the replacement subsidy for old customers is up to 7000 yuan; Value-added gift: 2000 yuan to increase the purchase subsidy; Pet maintenance gift: 12 6 years free basic maintenance; Unlimited traffic gift: basic traffic is free for life, exclusive and entertainment service traffic is free for 3 years; Lifetime warranty ceremony: lifetime warranty of engine and transmission core components; Online exclusive gift: before June 5 10, customers ordering from Harvard House will receive an outdoor tide gift package with a value of 1799 yuan, limited to 500 copies; Exclusive brand gift: buy a car and give a exclusive logo of Harvard dog.
Born by users, Haval Dog opens a new imagination of SUV market.
Haval has been practicing the concept of "building a car with the user's thinking". The listing of Big Dog not only gives insight into the "love" needs of young people in the new era, but also makes imaginative exploration on the basis of this insight, creating a brand-new scale of 3/4 on vehicle axles, in which 0 is a car, 1/4 is a station wagon, 2/4 is an urban SUV, and 4/4 is a hardcore. Harvard Big Dog is such a 3/4-scale car, which satisfies the new lifestyle of Z generation young people with a brand-new product dimension.
From the beginning of design, Haval Big Dog has been guided by the needs of users and integrated into the lifestyle of young people. From global product naming to product configuration naming, Harvard's user-centered thinking orientation is reflected. This is reflected in the product strength of Haval Big Dog.
In terms of styling design, Big Dog is based on the demand of young people in the new era to pursue cross-country life, and uses the "emotional strength aesthetics" design that combines retro and fashion, exquisiteness and wildness to make the whole car cool and fashionable. "Eye of the Earth" round LED headlights, "Gold Coast" separated waistline, skyline penetrating taillights, snowy plateau roofs, glacier guards, "Stonehenge" air outlets and "Galaxy Ring" shift knobs are all inspired by nature, leading the trend of aesthetic values and creating a new era of tidal fields.
Among the three major items concerned by users, the new generation with high efficiency and low consumption 1.5GDIT? EVO engine, the second-generation 7DCT with comprehensive evolution, faster and smoother gear shifting, constitutes a high-performance power combination, which brings the unique strength to Haval dogs. Combined with the chassis that gives consideration to the comfort of urban SUVs and the passability of unpaved roads, the overall driving experience is not less than that of 200,000-300,000 joint venture SUVs.
A car with the ability to learn and evolve can become a new "new partner" for the owner. Haval Big Dog is equipped with V3 intelligent platform, which has the same intelligent evolution ability as a growing pet. Three words can summarize its characteristics, high IQ, customization and self-growth. A high IQ: it has a strong kernel and powerful computing power, and can quickly judge and execute instructions; Second, it can be customized: it has created a virtual image exclusive to big dogs to cooperate with real-life voice broadcast, so that voice control is no longer monotonous; Three self-growth: there is more room for hardware expansion, and the vehicle software can be upgraded iteratively through FOTA. Evolvable big dogs will become smarter, more considerate and more powerful when they grow up with their owners.
"Safe" going to the wild has always been Harvard's greatest concern. Haval Big Dog has intersection assistance, intelligent evasion, fully automatic integrated parking, reversing tracking, transparent chassis and L2 automatic driving system to realize intelligent and safe travel. Through the transparent chassis of the big dog, the driver can perceive the relative position relationship between the vehicle and the surrounding environment in the car, which greatly improves the driving safety; Intersection assistance can reduce the risk of collision with oncoming vehicles and pedestrians on both sides of adjacent lanes when turning; Intelligent avoidance can automatically control the vehicle to avoid a fixed distance away from large vehicles and return to the original driving track after overtaking; Automatic reversing tracking function allows users to free their hands and feet, supports 50m original road return, and makes reversing more convenient and worry-free.
It is one scale more wild than the urban SUV, and one scale less rough than the hard-core cross-country. The 3/4 scale car is a new blue ocean opened by Harvard Big Dog, which has turned the "survival life" that young people yearn for in the new era into a real "life".
Set a new benchmark for Chaozhou opera marketing with Harvard puppies
As Wen Fei, general manager of Haval Brand Company of Great Wall Motor Co., Ltd. said, "Internet celebrities are * * * in the final analysis, and they are the products that all fans love."
This "Autumn Auction of Trend Listing" is a new peak of creative thinking of the whole people. On the evening of September 25th, Beijing 75 1 New Tank, with its modern industrial building structure and style, met with the youthful, fashionable and off-road atmosphere of science and technology, and the light of inspiration kept flashing. Accompanied by the cool electric sound that broke the eardrum, the Harvard big dog exploded. Tiger Brother said that the car was on display, and the atmosphere of the audience ushered in the first wave of climax.
As the highlight of this conference, Dong Yudong, one of the men behind Haval Big Dog, the commodity director of Haval Big Dog nicknamed "Dog Brother", appeared on the stage and told Tiger Brother about the car. Two professional but humorous big coffees met, sparking and laughing again and again, offering wonderful jokes such as "A young man drives it as a beauty harvester, and a beautiful woman drives it as a wild goddess" and "It can make Xiaobai easily go to the wild to have fun, and let Emoko return to nature and shine brilliantly", which impressed everyone on the product strength of Haval Dog.
This conference created the first fashion auction in the automobile circle. Not only Xiaobai, the champion of China New Rap, Hulan, the popular talk show player, and Zou Shiming, the Olympic champion, but also the rich necklace signed by the instructor of China New Rap and the gloves signed by Zou Shiming, the world champion, have become very popular trends. With the announcement by Wang, Assistant President of Great Wall Motor, that the ultimate prize-Haval Dog 10 year use right started shooting, screams swept through and instantly detonated the audience.
Speaking of the Internet celebrity physique of Big Dog, it can be traced back to its birth. Collecting names from users around the world in the form of * * * creation became an instant hit, which opened the whole life cycle training mode; Users create configuration and body color naming, which makes it dominate the headlines of major platforms again and again, occupying Weibo hot search again and again, and Big Dog has become the first online celebrity car in recent years; Tide Research Institute has truly integrated into users' love from the opening of the tiger-flapping male god, the establishment of its own brand, the invitation to Zou Shiming as the first manager of the big dog brand, and the entry into China New Rap 2020. In addition, the cross-border between the big dog and the motorcycle party and the "conspiracy" of the science and technology museum have enriched the interest label of the big dog and truly become an online celebrity car built by young people. It is worth mentioning that the big dog pre-sale adopts the most popular blind box opening method at present. Since the pre-sale started on September 5th, the pre-sale order of Haval Big Dog has exceeded 654.38+million units in just 20 days, which shows the strength of the whole people.
At the press conference, Big Dog announced the launch of 30 million Tide Play * * *, and joined hands with the Twelve Tides to play in circles and carry the Tide Play to the end. It can be said that every step of the big dog on the road to online celebrity is a big brain opening, and Harvard's creative thinking has achieved the ultimate in the big dog. It is precisely because of the spirit of "national innovation" that Big Dog has set a new benchmark for Chaozhou opera marketing.
Building a car with user's thinking wins favor and creating love with the whole people. Step by step, the big dog of Harvard has activated Harvard's brand potential and led the brand to keep going up. In the future, with the blessing of user thinking and * * * creative thinking, Big Dog will surely win the love of more Z-generation young people and create a new world of fun for Z-generation young people!