As a farmer in the field, one became famous for singing on the Avenue of Stars and the Spring Festival Evening, and the other became famous overnight on the short video platform because he insisted on not raising the price to sell Lamian Noodles. Although they became famous in different ways, both of them eventually became celebrities in ten miles and eight townships.

Facing these two grassroots celebrities, villagers in Taige and Lamian Noodles reacted completely differently.

"The Yangtze River flows eastward, and the waves wash away heroes ..." 2011,42-year-old Zhu Zhiwen sang live on Shandong Satellite TV's singing program "I am a big star". Although he looks ordinary and his military coat is a bit shabby, he still can't hide Zhu Zhiwen's natural good voice.

Zhu Zhiwen became famous in World War I, and therefore became the champion of that session of I am a big star. Because he was wearing a military coat, he was affectionately called "big brother" by netizens. Later, Brother Tai began to enter the entertainment circle and participated in variety shows such as Happy Camp and China's Got Talent.

Later, the first brother met an important person in his life, the famous singer Yu Wenhua. Yu Wenhua appreciated Taige's singing talent, so he introduced him to the Avenue of Stars. Big brother won the weekly championship, the monthly championship and the fifth place in the annual finals on the Avenue of Stars. In the truth, coat brother is popular.

Brother Red Coat got more opportunities from Shang Yan. He often appeared in TV programs and also appeared in the Spring Festival Evening on 20 12. In the hometown of Big Brother, there are few such "celebrities", and he is also a celebrity who attended the Spring Festival Evening, which made the villagers in Shili Baxiang look at him with new eyes.

The most intuitive thing that fame brings to Brother Tai is the progress of income. With the performance fee and Shang Yan's appearance fee, his family's living conditions have been greatly improved.

After getting rich, Brother Tai didn't forget his neighbors who lived with him day and night. Although he still lives in the old house,

But he took the initiative to pay for a new cement road in the village and bought fitness equipment for the villagers for free. Relatives and friends in trouble are also generous. ...

It stands to reason that Brother Tai never forgets his roots and helps his neighbors for free, so he deserves respect and thanks.

However, the opposite is true. Seeing that Big Brother has become a "celebrity", everyone in the village regards him as a cash cow. They always ask him for some money on big and small things, but they don't return it. The reason is that the first brother has plenty of money anyway, so why can't he borrow more?

Not only did the borrowed money not be returned, but the road funded by Big Brother was also rejected by the villagers. This road is not long enough or wide enough, and even the stone tablet engraved with "Wenzhi Road" was smashed down. When asked about their views on Brother Tai, several villagers publicly said, "He is so rich that we don't think he is great. Unless we give each of us 10,000 yuan and buy a car for each family, he is nothing!"

After the rise of short videos, many villagers picked up their mobile phones and went straight to the coat yard, taking pictures of their families' daily lives and posting them online to increase their traffic. Others went to the yard of Big Brother to broadcast live, and all kinds of tricks emerged one after another.

If there are objections, some people who are excited and irritable lose their wisdom, pick up bricks in the middle of the night and throw them into the yard of Brother Tai's house, and so on.

Compared with Brother Tai, Brother Lamian Noodles's popularity is purely accidental.

Lamian Noodles, whose real name is Cheng Yunfu, is a villager in Yangshuxing Village, Liang Qiu Town, Feixian County, Shandong Province. In order to make a living, he has been selling Lamian Noodles since he was twenty-four or five years old. After doing business in Lamian Noodles for fifteen years, Cheng Yunfu insisted on pricing a bowl of 3 yuan and never raised the price.

In late February of 20021,a food blogger named "Peng Jiajia in Xiaoxian County" posted a short video of Cheng Yunfu on the Internet. Cheng Yunfu said that he has been selling a bowl of Lamian Noodles for three dollars for fifteen years. Although a bowl of noodles can only earn 45 cents, it is not easy for ordinary people to make money, and he will not raise prices.

In the period when honesty is simple and scarce, Cheng Yunfu's warm-hearted attitude is particularly valuable. The number of video plays in just a few sentences exceeded 200 million, and netizens affectionately called Cheng Yunfu "Brother Lamian Noodles".

Brother Lamian Noodles became an instant hit. Many people came here just to taste this three-yuan bowl of Lamian Noodles and see this honest and sincere Shandong uncle with their own eyes. Because Lamian Noodles's hometown is in a poor village, the village road is full of potholes, and many tourists flock to it at once, even the traffic has become a problem.

But the villagers of Lamian Noodles Miange performed exactly the opposite to the villagers of Da Yi Ge. In order to make it convenient for tourists to visit Lamian Noodles, the elder brother of Lamian Noodles, the village cadres led the villagers to turn the leveling of the village head into a free parking lot, and also made a signboard pointing all the way to the center where Brother Lamian Noodles is located.

Because of Lamian Noodles's fame, companies that come to sign contracts with him flock to Lamian Noodles, and sales will naturally increase.

However, the villagers in Lamian Noodles are not jealous of his income. They try their best to borrow money like the older villagers. The villagers took advantage of Brother Lamian Noodles's heat and set up stalls around the village with their own advantages. Some people sell souvenirs with Shandong characteristics, some people sell casual snacks, and some people sell green agricultural products. ...

The usual poplar village has changed from a remote village to a farmer's market. Visitors can also promote the consumption of other products while visiting Brother Lamian Noodles, and the villagers have skillfully made a fortune by taking advantage of Brother Lamian Noodles's heat.

As farmers from poor villages, Brother Tai and Brother Lamian Noodles were treated differently in their hometown after they became famous, representing two different economic forms in the network celebrity economy period.

The Internet has flourished since the media, and ordinary people have the opportunity to show themselves. If they can be recognized by the masses, they will have the opportunity to become online celebrities overnight.

The world is bustling for profit, and the world is bustling for profit. Profitable things always attract people to gather together. People around online celebrities usually have two reactions. One kind of people, like older villagers, rush headlong into it, either to imitate the fame of online celebrities in order to get out of the circle, or to take more and more money from online celebrities, holding a mentality that people will be jealous when they get rich.

Another kind of people, like the villagers in Lamian Noodles, look for new ideas around online celebrities, without plagiarism or simulation, but they can complement each other and win-win.

Broadly speaking, these are also the two common forms of business in China.

There was once a China man who was engaged in building materials business in foreign markets. After several years of booming business, he was repeatedly complained and his profits plummeted. In the end, he can only maintain the fundamental operation. The reason is that China people in the same building materials market get together to open stores and purchase similar products. When customers come, the quotations of China Merchants in one street are lower than those of the other. Finally, customers earn cheap money, while businesses make meager profits. Over time, vicious competition has the best of both worlds.

In contrast, the other form is more mature. That is to expand the complementary chain on the basis of the original business ecology and find the gap in market demand. For example, if one person opens a gas station on the roadside, others will open supermarkets, restaurants and even hotels one after another. The customer group of service remains unchanged, and there is no need for vicious competition because of the homogenization of goods and services. This is a benign business ecology.

On the other hand, because online celebrities become famous overnight, it is also possible that when the curiosity and interest of the masses disappear, they will return to calm.

Brother Tai's experience also illustrates this point, from the past to the usual, from insisting on the bottom line to keeping a low profile, to doing everything possible to hype the heat, and even putting down his body to cooperate with his son and daughter-in-law to earn traffic.

Therefore, how to prevent network celebrities from returning to the original point after the crowd dispersed also needs long-term consideration.

For example, applying the popularity of online celebrities, bringing local characteristics in to let more people know, and transferring the traffic of online celebrities to regional characteristic products and characteristic economy is equivalent to naturally completing a transformation, which can not only make local industries and local online celebrities complement each other, but also prevent the popularity of online celebrities from being completed once it recedes.

In short, the economic rise of online celebrities is the product of the development of the times, which has both advantages and disadvantages. How to take its essence and discard its dross requires us to analyze and treat it with rational thinking.

In this economic form, it is the correct attitude to remain calm without losing passion.